NYSE:CMGHospitality
Will Chipotle’s (CMG) Asian Expansion Reveal a New Era for Its Global Brand Strategy?
Chipotle Mexican Grill announced it has formed a joint venture with SPC Group to open its first restaurants in Asia, targeting South Korea and Singapore for initial expansion in 2026, and has also brought back its highly requested Carne Asada to the U.S. and Canada for a limited time.
This marks a significant milestone as Chipotle both moves into new international markets and demonstrates its agility in meeting consumer preferences with a popular menu item.
We'll examine how the planned...