NasdaqGS:PSKYMedia
How Investors Are Reacting To Paramount Skydance (PSKY) Expanding Streaming Reach And Live Sports Ad Tech
In January 2026, Sky and Paramount Global Content Distribution announced an expanded exclusive partnership for New Zealand, while Paramount Skydance unveiled live, in-game programmatic ad buying for marquee sports such as UFC on Paramount+ in the US.
Together, these moves highlight how Paramount Skydance is trying to deepen international content distribution while also refining monetization tools around premium live sports streaming.
Next, we’ll examine how the introduction of live...

