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Is McDonald's (MCD) Menu Shake-Up Balancing Premium Indulgence With Its Core Value Promise?
In early March, McDonald’s marked National Egg McMuffin Day with $1 McMuffin offers via its app and rolled out its biggest-ever Big Arch burger across the US for a limited time, featuring two quarter‑pound patties, three slices of white cheddar and a new Big Arch Sauce.
This combination of aggressive value promotions and a premium, higher-calorie burger launch highlights McDonald’s push to refresh its menu while reinforcing its value message to customers.
Next, we’ll examine how the Big Arch...