OM:HM BSpecialty Retail
Do H&M’s (OM:HM B) Premium Collaborations Signal a New Brand Strategy or Risk Dilution?
Earlier this month, Perfect Moment Ltd. announced a holiday collaboration with H&M featuring a 28-piece ski and lifestyle capsule, while H&M also launched The Style Shop, Curated by Maison Black, to spotlight Black designers in select U.S. stores.
These two initiatives highlight H&M's effort to attract new and diverse audiences through premium collection partnerships and in-store experiences championing inclusivity.
We'll examine how H&M's partnership with Perfect Moment to target the...