OM:SHOTHospitality
Does Scandic’s Tromsø Expansion Clarify Its Multi‑Brand Strategy And Capital Commitments (OM:SHOT)?
Scandic Hotels Group has announced plans to expand in Norway by opening its second Scandic Go in a new mixed-use building in central Tromsø, with around 170 rooms and an expected opening in 2028 under a long-term lease with Nordlyskvartalet AS.
This project will make Tromsø the first non-capital city to host all three of Scandic’s brands, while reinforcing the group’s sustainability focus through Nordic Swan Ecolabel certification and use of recycled materials.
We’ll now examine how this...