NYSE:TAPBeverage
Molson Coors Livvy Dunne Push Links Miller Tea Time And Valuation Gap
Molson Coors Beverage (NYSE:TAP) has partnered with influencer and collegiate gymnast Livvy Dunne on a Miller Tea Time campaign.
The collaboration introduces a Miller Tea Time set that plays on social media trends like #spillthetea and positions the brand within lifestyle content.
The campaign is designed to link Miller branding with experiential marketing and appearances at major cultural events to reach younger legal age drinkers.
Molson Coors, known for its beer and beverage portfolio,...