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How Reese’s-Branded High-Protein Bar Push into Functional Snacking Will Impact Hershey (HSY) Investors
In June 2026, The Hershey Company’s ONE brand launched the ONE x Reese's Peanut Butter Chocolate Flavored Layered Protein Bar, combining the classic Reese’s chocolate‑peanut butter taste with 18g of protein and just 2g of sugar for convenient, on‑the‑go snacking.
This move brings Reese’s into a more functional, better-for-you format, aligning confectionery branding with performance nutrition and expanding Hershey’s reach in the protein bar category.
We’ll examine how this Reese’s-branded,...