BIT:RACEAuto
Ferrari Luce EV Debut Tests Brand Identity And Earnings Ambitions
Ferrari (BIT:RACE) is unveiling its first fully electric vehicle, the Luce, designed by former Apple designer Jony Ive.
The company reports robust demand for the Luce extending through 2027.
Ferrari is pairing the Luce launch with a record pace of new model introductions across its lineup.
Ferrari, known for high performance luxury sports cars and grand tourers, is now entering the fully electric segment with the Luce. This move comes as the broader auto industry continues to invest heavily...