LSE:DGEBeverage
Diageo Bets On Buchanan’s World Cup Push To Support Long-Term Margins
Buchanan's, part of Diageo, has partnered with Latin music star Rauw Alejandro for the FIFA World Cup 2026 campaign.
The collaboration will feature a new song, fan events, music releases and limited edition products across the Americas.
The campaign centers on celebrating Latino culture during the build up to and duration of football's largest global tournament.
For investors tracking Diageo (LSE:DGE), this marketing push comes at a time when the share price stands at £14.69. Longer term...