LSE:DGEBeverage
Diageo Targets Moderation Trend With Ritual Zero Proof RTD Cocktails
Diageo (LSE:DGE) has launched a new line of ready to drink non alcoholic cocktails in the US under its Ritual Zero Proof brand.
The move marks the company’s entry into the North American RTD non alcoholic cocktail segment, expanding Ritual Zero Proof beyond its existing non alcoholic spirits range.
The launch connects to consumer demand for moderation and convenience in drinks, and builds on Diageo’s acquisition of Ritual Zero Proof.
For Diageo, best known for its global spirits labels, the...