LSE:BP.Oil and Gas
BP Digital Coupons Move Puts Retail Shift And Valuation In Focus
BP has launched a new digital coupons program for convenience and gas retailers.
The program is being rolled out in collaboration with Inmar Intelligence and Axonet.
It targets a segment where digital coupons have historically not been available.
BP (LSE:BP.) is moving further into digital retail services with this coupons program, adding another layer to its traditional fuel and convenience footprint. The company’s shares last closed at £4.368, with a 1 year return of 9.2% and a 5 year...