ENXTPA:ATOIT
Is Atos (ENXTPA:ATO) Using Sports-Tech Partnerships To Quietly Rewrite Its Digital Strategy?
Earlier this month, CONMEBOL announced Atos as its first Official Innovation Partner for major South American club competitions, tasking the company with building new digital platforms to deepen fan engagement, while Atos also unveiled a joint research program to strengthen AI security and expanded its sports-technology push in Saudi Arabia.
Together, these moves highlight how Atos is leaning on sports technology and secure AI capabilities to reposition its business mix toward higher-value...