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Is Publicis Groupe's (ENXTPA:PUB) Targeted Buyback Quietly Redefining Its Capital Allocation Playbook?
In early February 2026, Publicis Groupe S.A. announced a fully cash 2025 proposed dividend of €3.75 per share, reported 2025 sales of €17,399 million and net income of €1,653 million, and put in place a share buyback program of up to €175 million to serve employee share plans without issuing new shares.
Together with launching its new Influential Sports creator unit, these capital allocation moves highlight how Publicis is balancing investment in growth initiatives with direct returns to...