ENXTPA:RIBeverage
Will Malibu’s New Pink RTDs Reveal Pernod Ricard’s Next Brand Strategy Playbook (ENXTPA:RI)?
Pernod Ricard’s Malibu brand recently introduced Malibu Pink, a new guava-, pineapple- and coconut-flavoured variant, alongside Malibu & Dole Ready-to-Drink Cocktails made with real pineapple juice.
This combination of flavour innovation, ready-to-drink expansion and planned festival-focused marketing highlights how Pernod Ricard is leaning into vibrant, experiential spirits consumption trends.
Next, we’ll examine how Malibu’s new flavour launches and ready-to-drink push shape Pernod...