ENXTPA:RIBeverage
Assessing Pernod Ricard (ENXTPA:RI) Valuation After Lillet Blanc 0% Alcohol Free Launch
Lillet Blanc 0% launch puts Pernod Ricard (ENXTPA:RI) alcohol free push in focus
Pernod Ricard (ENXTPA:RI) has drawn fresh attention with the launch of Lillet Blanc 0%, an alcohol free extension of its Lillet brand initially rolling out in Germany and Austria.
The move adds to the group’s existing 0.0% aperitif and spirits range, giving investors another data point on how the company is positioning its wine and spirits portfolio in the growing non alcoholic segment.
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