ENXTPA:DECMedia
JCDecaux Expands Global Programmatic DOOH Offer As Investors Weigh Valuation
JCDecaux has launched what it calls the world's first global programmatic Digital Out-of-Home media solution.
The offer extends beyond airports to include streets, transport hubs, and retail environments across multiple countries.
The new platform is designed to give advertisers programmatic tools for targeting, real time activation, and campaign measurement on a worldwide scale.
JCDecaux (ENXTPA:DEC), trading at €16.55, is already a major player in outdoor advertising, and this move into...