XTRA:ADSLuxury
Assessing Adidas (XTRA:ADS) Valuation After Its New World Cup Backyard Legends Campaign
Adidas (XTRA:ADS) is back in the World Cup spotlight, unveiling its “Backyard Legends” campaign that digitally de ages Zidane, Beckham and Del Piero alongside Timothée Chalamet, Bad Bunny and Lionel Messi.
See our latest analysis for adidas.
The new World Cup campaign lands at a time when the stock’s 30 day share price return of 5.88% contrasts with a year to date decline of 13.98%. The 1 year total shareholder return is down 33.85%, pointing to near term momentum after a tougher longer term...