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Porsche (XTRA:P911) Profit Plunge and CEO Change: Is the Brand's Strategic Direction Shifting?
In October 2025, Dr. Ing. h.c. F. Porsche AG announced a sharp drop in nine-month net income to €125 million, down from €2.77 billion a year earlier, alongside the appointment of Dr. Michael Leiters as CEO effective January 2026.
The financial downturn was linked to costs from delaying electric vehicle launches, extending combustion engine models, and weaker demand in key international markets, marking a significant shift in Porsche's business trajectory.
We'll examine how Porsche's recent...