XTRA:LHAAirlines
What Deutsche Lufthansa (XTRA:LHA)'s PROS Partnership Renewal Means For Shareholders
In January 2026, PROS Holdings, Inc. announced it had extended its decades-long partnership with Deutsche Lufthansa Group to enhance revenue management, real-time dynamic pricing, and group sales optimization as part of Lufthansa’s push toward more flexible, attribute-based offers.
This renewed focus on modern, customer-centric retailing highlights Lufthansa’s efforts to replace traditional fare structures with tailored offers that could improve commercial agility and operational...