XTRA:MBGAuto
Mercedes-Benz Microsoft F1 Deal Highlights Data And Margin Pressures
Mercedes-Benz Group (XTRA:MBG) has entered a multiyear partnership with Microsoft focused on the Mercedes-AMG PETRONAS F1 Team.
The agreement centers on integrating Microsoft technologies into race operations to support performance and efficiency.
The collaboration links an established premium automaker with a large technology provider on a global motorsport platform.
For you as an investor, this sits at the intersection of software, data and high performance engineering, an area many...