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Analyst Commentary Highlights Mixed Outlook and Lower Price Targets for BJ's Restaurants

Published
24 Sep 24
Updated
06 Nov 25
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AnalystConsensusTarget's Fair Value
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1Y
-2.0%
7D
-9.0%

Author's Valuation

US$38.1411.3% undervalued intrinsic discount

AnalystConsensusTarget Fair Value

Last Update 06 Nov 25

Fair value Decreased 1.78%

BJRI: Future Leadership And Margin Expansion Will Drive Measured Recovery

Analysts have reduced their price target for BJ's Restaurants to $38.14 from $38.83. This adjustment reflects mixed views on near-term sales trends and margin improvement opportunities.

Analyst Commentary

Recent analyst research on BJ's Restaurants reflects a balanced mix of optimism and caution, with key themes emerging on both sides of the outlook.

Bullish Takeaways

  • Bullish analysts see the company's risk/reward profile as compelling at current trading levels, citing attractive valuation relative to growth prospects.
  • There is confidence that new leadership can drive operational improvements and strategic initiatives, which could support future sales momentum.
  • Upcoming sales catalysts are expected to boost near-term revenue and help the company outperform broader industry trends.
  • Opportunities for continued margin expansion are seen as a catalyst for earnings growth and improved profitability over the medium term.

Bearish Takeaways

  • Bearish analysts are cautious on near-term same-store sales performance, citing softer industry demand and tougher year-over-year comparisons.
  • There are concerns that the boost from recent promotions, such as the Pizookie Meal Deal, may be difficult to lap and could weigh on comparable sales growth.
  • The rapid pace of expected margin improvement is viewed skeptically by some, with uncertainty around the sustainability of cost controls and pricing initiatives.
  • Lowered price targets indicate that some analysts see limited upside potential in the shares until there is clearer evidence of sustained sales acceleration.

What's in the News

  • BJ's Restaurants provided earnings guidance for fiscal year 2025, projecting comparable restaurant sales growth of approximately 2 percent and restaurant-level operating profit between $211 million and $219 million (Key Developments).
  • Between July 2, 2025 and September 30, 2025, the company repurchased 996,000 shares for $33.2 million. This completed a total buyback of over 15.4 million shares for $577.28 million under its ongoing repurchase program (Key Developments).
  • In October 2025, BJ's Restaurants increased the authorization for its equity buyback plan by $75 million. This raised the total authorization to $675 million (Key Developments).

Valuation Changes

  • Consensus Analyst Price Target: Decreased slightly from $38.83 to $38.14, reflecting a more cautious near-term outlook.
  • Discount Rate: Declined from 10.23 percent to 9.78 percent. This indicates a modest reduction in perceived risk.
  • Revenue Growth: Increased from 2.53 percent to 3.00 percent, signaling improved expectations for top-line expansion.
  • Net Profit Margin: Edged down from 4.32 percent to 4.16 percent. This suggests slightly softer profitability assumptions.
  • Future P/E: Decreased from 16.15x to 15.18x, implying a lower valuation multiple for projected earnings.

Key Takeaways

  • Menu innovation, digital initiatives, and omnichannel focus increase customer frequency and tap into evolving consumer trends, broadening revenue opportunities.
  • Operational efficiencies, technology upgrades, and strategic expansion efforts drive margin improvement, cost control, and long-term earnings growth.
  • Slow digital adoption, menu misalignment with health trends, high labor costs, cautious expansion, and rising competition all threaten BJ's long-term growth and profitability.

Catalysts

About BJ's Restaurants
    Operates full-service restaurants in the United States.
What are the underlying business or industry changes driving this perspective?
  • Continued improvement and innovation in platforms like the Pizookie Meal Deal and the upcoming relaunch of BJ's iconic pizza-tailored to quality, shareability, and consumer value-are driving higher guest frequency, new customer acquisition, and check growth, supporting future revenue expansion.
  • Enhanced focus on operational efficiencies via activity-based labor models, AI-driven forecasting, better staff retention, and technology upgrades (POS, reservation integrations) are yielding lower labor costs, higher net margins, and improved guest service-a foundation for sustained earnings growth.
  • Strategic investments in digital and off-premise initiatives, including friction reduction in ordering/fulfillment and optimized online menus, position BJ's to capture rising off-premise and omnichannel demand, tapping into a broader revenue base as consumer preferences shift.
  • Plans for long-term restaurant footprint expansion-emphasizing remodels and concentric growth in underpenetrated markets-enable leverage of brand awareness and fixed costs, supporting top-line growth and margin improvement in the years ahead.
  • Menu breadth and ongoing beverage/alcohol innovation (including non-alc and club concepts) align with health, customization, and experiential dining trends, increasing BJ's appeal to Millennials/Gen Z and supporting revenue growth via expanded occasions and check averages.

BJ's Restaurants Earnings and Revenue Growth

BJ's Restaurants Future Earnings and Revenue Growth

Assumptions

How have these above catalysts been quantified?
  • Analysts are assuming BJ's Restaurants's revenue will grow by 2.8% annually over the next 3 years.
  • Analysts assume that profit margins will increase from 2.0% today to 4.4% in 3 years time.
  • Analysts expect earnings to reach $66.0 million (and earnings per share of $3.12) by about September 2028, up from $27.5 million today.
  • In order for the above numbers to justify the analysts price target, the company would need to trade at a PE ratio of 17.2x on those 2028 earnings, down from 26.4x today. This future PE is lower than the current PE for the US Hospitality industry at 23.9x.
  • Analysts expect the number of shares outstanding to decline by 3.03% per year for the next 3 years.
  • To value all of this in today's terms, we will use a discount rate of 10.29%, as per the Simply Wall St company report.

BJ's Restaurants Future Earnings Per Share Growth

BJ's Restaurants Future Earnings Per Share Growth

Risks

What could happen that would invalidate this narrative?
  • BJ's comparatively slow development and optimization of digital and off-premise ordering infrastructure could limit its competitiveness in capturing the sustained shift towards at-home dining and delivery, potentially capping long-term revenue growth from these channels.
  • The restaurant's core menu focus on pizzas, Pizookies, and comfort foods may be increasingly mismatched with evolving consumer preferences around health consciousness and plant-based eating, risking gradual erosion of customer demand and topline growth.
  • Persistently high labor costs and potential wage inflation remain an underlying risk to BJ's net margins, especially given its emphasis on in-restaurant guest experience and large-format, labor-intensive dine-in concepts, making margin gains difficult to sustain long-term.
  • The slow ramp and cautious approach to new unit openings-focusing remodels over rapid new restaurant expansion-may constrain higher revenue and earnings growth rates relative to peers aggressively capitalizing on favorable market footprints or newer concepts.
  • Intensifying industry competition from fast-casual chains, innovative independents, and value-focused restaurants, combined with rising commercial real estate costs and increasing regulatory burdens, could further pressure BJ's average unit volumes, pricing power, cost structure, and ultimately, overall profitability.

Valuation

How have all the factors above been brought together to estimate a fair value?
  • The analysts have a consensus price target of $42.333 for BJ's Restaurants based on their expectations of its future earnings growth, profit margins and other risk factors. However, there is a degree of disagreement amongst analysts, with the most bullish reporting a price target of $50.0, and the most bearish reporting a price target of just $37.0.
  • In order for you to agree with the analyst's consensus, you'd need to believe that by 2028, revenues will be $1.5 billion, earnings will come to $66.0 million, and it would be trading on a PE ratio of 17.2x, assuming you use a discount rate of 10.3%.
  • Given the current share price of $32.81, the analyst price target of $42.33 is 22.5% higher.
  • We always encourage you to reach your own conclusions though. So sense check these analyst numbers against your own assumptions and expectations based on your understanding of the business and what you believe is probable.

How well do narratives help inform your perspective?

Disclaimer

AnalystConsensusTarget is a tool utilizing a Large Language Model (LLM) that ingests data on consensus price targets, forecasted revenue and earnings figures, as well as the transcripts of earnings calls to produce qualitative analysis. The narratives produced by AnalystConsensusTarget are general in nature and are based solely on analyst data and publicly-available material published by the respective companies. These scenarios are not indicative of the company's future performance and are exploratory in nature. Simply Wall St has no position in the company(s) mentioned. Simply Wall St may provide the securities issuer or related entities with website advertising services for a fee, on an arm's length basis. These relationships have no impact on the way we conduct our business, the content we host, or how our content is served to users. The price targets and estimates used are consensus data, and do not constitute a recommendation to buy or sell any stock, and they do not take account of your objectives, or your financial situation. Note that AnalystConsensusTarget's analysis may not factor in the latest price-sensitive company announcements or qualitative material.

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