Netflix NasdaqGS:NFLX 주식 보고서

Key Takeaways Netflix aims to expand its market by increasing engagement, consumer spending, and advertising revenue, focusing on proprietary ad tech growth. Strategic moves into gaming and global content investment may drive significant revenue and international diversification, enhancing profit margins.

Key Takeaways Netflix ad-supported plans will drive new revenue Revenue per user will decrease in short term from ad plans, but increase longer term Margins will continue to improve as costs grow slower than revenue (operating leverage) User growth expected from password sharing crackdown I believe these 3 catalysts will result in $52bn in revenue and $12.5bn profit by 2028 Catalysts Industry Catalysts There is Room For More Than One Streaming Platform The video streaming industry has become very competitive, and the market has been hyper focused on the question of “who will win the streaming war.” I don’t think this is a winner takes all situation, and there is room for a handful of platforms. There are pros and cons to each platform and many households end up subscribing to two or three platforms.

Key Takeaways Possible consolidation in the streaming market will benefit NFLX with better negotiating leverage Internal initiatives of ad-plans and paid sharing will drive user and revenue growth ARPM will increase due to future price increases and advertising revenue Advertising dollars will transition from Cable TV to NFLX as its ad-supported members base grows Discipline on content costs will increase net margins and push future earnings and cash flows higher Catalysts Industry Catalysts Consolidation Of Content In The Streaming Market After 25 years of expensive growth, Netflix has now become the most dominant, profitable streaming player in the world. With 238m subscribers, trailing 12 month revenues of $32bn and cash flows of $4.6bn (all as of June 30 2023), the company has reached scale economics that allow the streaming model to work profitably.

Key Takeaways International subscriber growth, local content investment, and high-speed internet expansion drive scalable, sustainable revenue and margin improvement across a broad global market. Proprietary ad tech, data-driven personalization, and the shift from traditional TV enable higher user engagement, retention, and incremental high-margin income streams.