Global Ad Tech Rollout Will Spark Future Prosperity

Key Takeaways

• Launch of proprietary ad tech and strong international partnerships drive monetization, market penetration, and support robust subscriber and revenue growth.
  
• Investing in diverse, localized content and advanced AI-driven user experiences boosts engagement, retention, and operational efficiencies, improving margins despite rising competition.
  
• Intensifying competition, rising content costs, mature market saturation, shifting viewer habits, and global regulatory pressures threaten Netflix's revenue growth, margins, and long-term profitability.

Catalysts

Provides entertainment services.

• The wider rollout and promising early metrics of Netflix's proprietary ad tech stack enables global expansion and increased monetization of the ad-supported tier, positioning Netflix to significantly accelerate ad revenues and improve margin leverage with scale as more advertising demand shifts to streaming.
  
• Strong momentum in international markets, as evidenced by partnerships with leading local content producers (e.g., TF1 in France), allows Netflix to deepen market penetration and capitalize on rising broadband access and mobile usage globally-key drivers for long-term subscriber and revenue growth.
  
• Sustained and diversified investments in high-quality, regionally relevant content, including original animation, interactive programming, and live events, support brand differentiation and retention across demographics, enabling average revenue per user (ARPU) growth and more resilient topline results despite market saturation in mature geographies.
  
• Enhanced user experience from a major UI/UX refresh, combined with advanced personalization and recommendation features-leveraging generative AI-improves member engagement and content discovery, which is likely to increase retention rates and viewing time, leading to higher revenue and better operating margins.
  
• Netflix's continued operational efficiency improvements, such as AI-powered production tools that accelerate VFX workflows and reduce content creation costs, provide a pathway to structurally higher long-term operating margins and faster EPS growth even as content and competitive pressures mount.

Netflix Future Earnings and Revenue Growth

Assumptions

• Analysts are assuming Netflix's revenue will grow by 12.5% annually over the next 3 years.
• Analysts assume that profit margins will increase from 24.6% today to 29.7% in 3 years time.
• Analysts expect earnings to reach $17.6 billion (and earnings per share of $42.2) by about July 2028, up from $10.2 billion today. However, there is some disagreement amongst the analysts with the more bearish ones expecting earnings as low as $14.1 billion.
• In order for the above numbers to justify the analysts price target, the company would need to trade at a PE ratio of 39.8x on those 2028 earnings, down from 49.3x today. This future PE is greater than the current PE for the US Entertainment industry at 26.9x.
• Analysts expect the number of shares outstanding to decline by 0.99% per year for the next 3 years.
• To value all of this in today's terms, we will use a discount rate of 8.56%, as per the Simply Wall St company report.

Netflix Future Earnings Per Share Growth

Risks

• Intensifying competition from both established tech/media powerhouses and free/ad-supported platforms will raise content and customer acquisition costs, potentially compressing revenue growth and net margins as Netflix must spend more to maintain and grow its share of viewing time amidst stagnating domestic share.
  
• Escalating content expenses, now exceeding $16 billion annually and expected to ramp further with live events, global originals, and licensing/local partnerships, may outpace revenue if incremental engagement or subscriber growth fails to scale in markets nearing saturation, thereby pressuring long-term earnings and profit margins.
  
• Saturation in mature core markets (notably the US and Western Europe), as evidenced by stable retention and limited incremental plan uptake, could result in plateauing subscription revenues, forcing increased reliance on riskier monetization strategies (such as ads, gaming, or password crackdown) that may increase churn or limit ARPU growth.
  
• Secular shifts of attention-especially among younger demographics-toward alternative forms of digital engagement like gaming, social platforms, and user-generated content (e.g., YouTube, TikTok) risk reducing the overall share of time spent on traditional video streaming, structurally slowing industry growth and future Netflix revenue potential.
  
• Rising regulatory scrutiny globally (including data privacy, AI/algorithmic transparency, and local content requirements) and the complexities of international expansion (e.g., local partnerships like TF1, content licensing hurdles) may increase compliance and operating costs, thereby lowering net margins and introducing new operational risks.

Valuation

• The analysts have a consensus price target of $1330.213 for Netflix based on their expectations of its future earnings growth, profit margins and other risk factors. However, there is a degree of disagreement amongst analysts, with the most bullish reporting a price target of $1600.0, and the most bearish reporting a price target of just $726.11.
  
• In order for you to agree with the analyst's consensus, you'd need to believe that by 2028, revenues will be $59.3 billion, earnings will come to $17.6 billion, and it would be trading on a PE ratio of 39.8x, assuming you use a discount rate of 8.6%.
  
• Given the current share price of $1190.08, the analyst price target of $1330.21 is 10.5% higher.
  
• We always encourage you to reach your own conclusions though. So sense check these analyst numbers against your own assumptions and expectations based on your understanding of the business and what you believe is probable.