공시 • Feb 27
Cricut®? Introduces the Next Generation of Creativity - Cricut Joy™? 2 and Cricut Explore®? 5
Cricut®?, Inc. is making personalization easier than ever with the introduction of two next-generation cutting machines: Cricut Joy™? 2 and Cricut Explore®? 5. These machines represent the start of a new era for Cricut users, including a smaller, modern machine design, a dramatically simplified, guided software experience, and all the tools and materials needed to get started right in the box. Each bundle includes a cutting machine, popular materials, and essential tools, eliminating the guesswork of additional purchases and giving users everything needed to start -- and keep -- creating. With built-in savings, a simplified shopping experience, and the supplies to make up to 150 projects right out of the box, it's the best way to kickstart the creative journey with confidence and value. Cricut Joy 2 will be offered in Blue, Coral, and an exclusive Jade Green color, available only at Michaels. Introducing Cricut Explore 5 is the newest evolution of Cricut's most popular cutting machine, redesigned to be 30% more compact than the previous generation so it fits more naturally into modern homes -- without sacrificing performance or capability. Ideal for vinyl decals, custom apparel, full-color stickers, cards, and specialty projects like magnets and rubber stamps, Cricut Explore 5 is compatible with six tools and features an improved writing and drawing experience with snap-in pen loading and a streamlined interface. Also available in new bundle options, crafters can choose the one that best fits their needs and be confident they'll have the supplies to hit the ground cutting. The company guide them through a reimagined onboarding and design experience with intuitive, guided flows that take the guesswork out of making and make it easier than ever to go from idea to finished project with confidence. A Reimagined Design Experience: At the heart of this launch is a significantly enhanced Design Space platform -- purpose-built to reduce guesswork and help creators feel confident from the moment inspiration strikes. New Guided Flows are designed to understand a user's project intent--what they want to make--and provide step-by-step guidance to move from idea to finished project without confusion. Intuitive and contextual, the guided flows surface only what's needed at each stage of the design process and help users understand exactly what materials, blanks, or tools are required. Within guided flows, the Canvas is now automatically sized to reflect a user's selected project type, while Project Preview allows users to see their design on the intended blank (e.g., T-shirt, mug, phone case). These updates help give users confidence that their projects will turn out as desired. Cricut also introduced Create AI, a new feature in Design Space available only to paid subscribers that generates custom, cut-ready, single-layer AI designs. This allows users to turn their wildest ideas, like "a 'a 'a 'a 'd adventure' with a unicorn horn riding a skateboard,' into project-ready artwork in seconds. Together, these updates reinforce Cricut's commitment to being the go-to creative platform where software and hardware work in harmony to support crafters at every stage of their journey while keeping the focus where it believes: Creativity. Cricut Joy™?2 and Cricut Explore 5 will be available beginning February 27th in the U.S. and Canada at Cricut.com.