お知らせ • May 08
MediaCo Holding Inc. Unveils Its New Slate of Multicultural, Multicultural Platforms At the IAB Newfronts 2025
MediaCo Holding Inc. unveiled its new slate of multicultural, multiplatform content at the IAB NewFronts 2025, firmly positioning itself as a leader in serving Hispanic and Black audiences. Following the acquisition of Estrella Media's operations and broadcast assets, MediaCo now reaches over 20 million people each month through its powerful portfolio of brands across video, audio, and events. The company also shared that EstrellaTV is the only network among the top four to show single-digit growth in M-F 7p-11p year-to-date. It posted year-over-year gains in 3 of the last 5 months--most notably a +33% surge in April - while Univision, Telemundo, and UniMas all declined during the same period. This prestigious awards show shines a spotlight on the creativity, diversity, and influence of Afro music across the globe. After the amazing success of the 2025 edition in Zanzibar, with more than 500 million TV and digital impressions, the 2026 edition promises breathtaking live performances, electrifying collaborations, and moments that will shape the cultural landscape. From honoring iconic artists to celebrating newcomers, the Trace Awards showcase the heartbeat of Afro music and its vibrant community. Nessa On Air - Nessa On Air is now available on Hot 97 TV, bringing the bold, unfiltered voice of Nessa from radio to screen in a fresh, TV show format. Known for her magnetic personality and fearless interviews, Nessa gives deep into the latest in hip-hop culture, celebrity news, social issues, and more--now with exclusive behind-the-scenes footage, curated highlights, and polished visual storytelling. Each episode is crafted to give fans a front-row seat to Nessa's signature mix of wit, authenticity, and real talk. Whether she's chopping it up with today's biggest stars or spotlighting emerging voices, Nessa On Air delivers must-watch moments, never you're ready to tune in. Bridging Cultures - Bridging Cultures is a groundbreaking new Trace series on Hot 97 TV that explores the dynamic intersections between Afro culture and Hip Hop culture across the globe. From Lagos to London and New York City to Los Angeles, the series captures how music, fashion, art, and street culture are blending, influencing, and redefining each other in powerful ways. Through vibrant storytelling, exclusive interviews, and real moments on the ground, Bridging Cultures shines a light on the artists, creators, and communities driving this global cultural revolution. In addition to its content expansion, MediaCo announced several key distribution and advertising partnerships: Ad Sales Representation for Hemisphere Media's FAST Channels (WAPA+, Todos Novelas, Mas Pasiones, Todo Cine); FAST Channel Distribution Expansion for Curiosity Stream Spanish-language content - Curiosity Explora, Curiosity Motores and Curiosity Animales; New EstrellaTV Affiliates in Boston, Colorado, and Texas; Local Advertising Solutions through a new partnership with DO IT Outdoors. The announcements were made by Albert Rodriguez, Interim CEO, MediaCo; Rene Santaella, COO, MediaCo; Ivan Stoilkovich, EVP Video Operations & Development; and Nessa Host Hot 97.