Pricer AB (publ)

Report azionario OM:PRIC B

Capitalizzazione di mercato: SEK 567.5m

Pricer Gestione

Criteri Gestione verificati 2/4

Pricer Il CEO è Magnus Larsson, nominato in Feb2022, e ha un mandato di 4.42 anni. la retribuzione annua totale è SEK 6.60M, composta da 69.7% di stipendio e 30.3% di bonus, comprese azioni e opzioni aziendali. possiede direttamente 0.054% delle azioni della società, per un valore di SEK 307.91K. La durata media del mandato del team dirigenziale e del consiglio di amministrazione è rispettivamente 3.5 anni e 3.1 anni.

Informazioni chiave

Magnus Larsson

Amministratore delegato

SEK 6.6m

Compenso totale

Percentuale dello stipendio del CEO69.70%
Mandato del CEO4.4yrs
Proprietà del CEO0.05%
Durata media del management3.5yrs
Durata media del Consiglio di amministrazione3.1yrs

Aggiornamenti recenti sulla gestione

Recent updates

Aggiornamento narrativa Jul 02

PRIC B: Future Retail Deployments Will Drive Shelf-Edge Digitalization Opportunity

Analysts have reduced their fair value estimate for Pricer to SEK 5.65 from SEK 8.00, citing updated assumptions for revenue growth, profit margins, the discount rate and future P/E expectations. What’s in the News for Pricer Pricer is set to participate in the Retail Technology Show (RTS) 2026 at ExCeL London on April 22–23, where it will present its Pricer Avenue platform and host a main-stage session on linking sustainability with profitability through food waste reduction.
Aggiornamento narrativa Jun 18

PRIC B: Canadian Rollout Will Support Long Term Share Price Upside

Analysts have kept their SEK fair value estimate for Pricer unchanged at SEK 5.45, with only minor tweaks to inputs such as the discount rate and assumed future P/E, resulting in a stable overall price target. What’s in the News for Pricer Pricer plans to showcase its Pricer Avenue shelf-edge platform at the Retail Technology Show 2026 in London, highlighting its battery free, modular rail system designed for premium aisles and high promotion zones.
Aggiornamento narrativa Jun 03

PRIC B: Canadian Rollout And Tech Showcases Will Support Long Term Upside

Analysts have kept their SEK fair value estimate for Pricer steady, but a slightly higher discount rate and marginally higher future P/E assumption have resulted in a small upward adjustment in the SEK price target. This reflects a more cautious view of risk while still recognizing earnings potential.
Aggiornamento narrativa May 17

PRIC B: Canadian Rollout Will Drive Long Term Upside

Analysts have maintained their SEK-based price target for Pricer and fine-tuned key model inputs, including a slightly higher discount rate and a modestly adjusted future P/E. These changes reflect updated assumptions around risk and valuation without altering the SEK 5.45 fair value estimate.
Aggiornamento narrativa May 03

PRIC B: Franchise And Canadian Rollout Will Drive Long Term Upside

Analysts have adjusted their price target for Pricer from SEK 6.25 to SEK 5.45. This reflects updated assumptions for a lower revenue growth rate, slimmer profit margins and a higher future P/E multiple.
Aggiornamento narrativa Apr 18

PRIC B: Franchise Exposure To Carrefour Will Support Future Upside

Analysts have maintained their SEK price target for Pricer at SEK 6.25, indicating a broadly unchanged view on fair value while fine tuning assumptions around the discount rate, revenue growth, profit margin and future P/E to reflect updated risk and earnings expectations. What's in the News Carrefour has added another supplier for digital in-store solutions in France, ending Pricer's role as exclusive supplier but keeping Pricer as a key partner across an installed base of more than 1,200 French stores (Key Developments).
Aggiornamento narrativa Apr 04

PRIC B: Franchise Momentum And New Platform Rollout Will Support Future Upside

Analysts now see Pricer's fair value holding at SEK 6.25 per share, with only a slight adjustment to inputs such as discount rate and future P/E assumptions, and are keeping their price target aligned with these updated valuation drivers. What's in the News Carrefour, where Pricer has been the exclusive supplier of electronic shelf labels in France, is adding an additional supplier for digital in-store solutions.
Aggiornamento narrativa Mar 21

PRIC B: Index Inclusion And Franchise Exposure Will Support Future Upside Potential

Analysts have trimmed their fair value estimate for Pricer from SEK 7.13 to SEK 6.25, pointing to a slightly higher discount rate and a lower assumed future P/E multiple as the key drivers behind the updated price target. What's in the News Carrefour appoints an additional supplier for electronic shelf labels in France, reducing Pricer's exclusivity.
Nuova narrativa Mar 07

Digital Store Transformation And AI Driven Retail Operations Will Unlock Significant Upside Potential

Catalysts About Pricer Pricer supplies electronic shelf labels and software for in store communication and digitalization for physical retailers. What are the underlying business or industry changes driving this perspective?
Aggiornamento narrativa Mar 06

PRIC B: New Index Addition And Plus Order Will Support Upside Potential

Analysts have maintained their SEK fair value estimate for Pricer at SEK 7.13, with only minor adjustments to the discount rate and future P/E assumptions. As a result, this update focuses more on refining the model inputs than on changing the overall price target narrative.
Aggiornamento narrativa Feb 20

PRIC B: New Retail Contracts Will Support Future Upside Potential

Analysts have reduced their price target on Pricer by SEK0.88 to reflect updated views on fair value, growth, margins and future P/E expectations, resulting in a more measured outlook for the shares. What's in the News Carrefour, where Pricer has been the exclusive supplier of electronic shelf labels in France, is adding an additional supplier for digital in-store solutions.
Nuova narrativa Feb 20

Slow Digitalization And Retailer Caution Will Test Earnings Before Long Term Store Trends Help

Catalysts About Pricer Pricer supplies electronic shelf labels and in store digital communication solutions for physical retailers. What are the underlying business or industry changes driving this perspective?
Articolo di analisi Feb 13

It's Down 27% But Pricer AB (publ) (STO:PRIC B) Could Be Riskier Than It Looks

Pricer AB (publ) ( STO:PRIC B ) shareholders won't be pleased to see that the share price has had a very rough month...
Articolo di analisi Feb 12

Pricer (STO:PRIC B) Takes On Some Risk With Its Use Of Debt

David Iben put it well when he said, 'Volatility is not a risk we care about. What we care about is avoiding the...
Articolo di analisi Oct 28

Results: Pricer AB (publ) Beat Earnings Expectations And Analysts Now Have New Forecasts

Pricer AB (publ) ( STO:PRIC B ) defied analyst predictions to release its quarterly results, which were ahead of market...
Articolo di analisi Sep 24

Slowing Rates Of Return At Pricer (STO:PRIC B) Leave Little Room For Excitement

Finding a business that has the potential to grow substantially is not easy, but it is possible if we look at a few key...
Articolo di analisi Jul 23

Analysts Just Slashed Their Pricer AB (publ) (STO:PRIC B) EPS Numbers

Market forces rained on the parade of Pricer AB (publ) ( STO:PRIC B ) shareholders today, when the analysts downgraded...
Articolo di analisi Jul 19

Pricer AB (publ) Just Reported A Surprise Loss: Here's What Analysts Think Will Happen Next

Pricer AB (publ) ( STO:PRIC B ) shareholders are probably feeling a little disappointed, since its shares fell 6.8% to...
Articolo di analisi Jul 18

Pricer (STO:PRIC B) Seems To Use Debt Rather Sparingly

David Iben put it well when he said, 'Volatility is not a risk we care about. What we care about is avoiding the...
Articolo di analisi Jun 19

Is Now The Time To Look At Buying Pricer AB (publ) (STO:PRIC B)?

While Pricer AB (publ) ( STO:PRIC B ) might not have the largest market cap around , it saw significant share price...
Articolo di analisi Apr 27

Pricer AB (publ) Earnings Missed Analyst Estimates: Here's What Analysts Are Forecasting Now

One of the biggest stories of last week was how Pricer AB (publ) ( STO:PRIC B ) shares plunged 26% in the week since...
Articolo di analisi Apr 25

Positive Sentiment Still Eludes Pricer AB (publ) (STO:PRIC B) Following 30% Share Price Slump

Unfortunately for some shareholders, the Pricer AB (publ) ( STO:PRIC B ) share price has dived 30% in the last thirty...
Articolo di analisi Apr 17

Pricer (STO:PRIC B) Hasn't Managed To Accelerate Its Returns

If you're not sure where to start when looking for the next multi-bagger, there are a few key trends you should keep an...
Articolo di analisi Feb 11

Pricer AB (publ) Just Missed Earnings - But Analysts Have Updated Their Models

As you might know, Pricer AB (publ) ( STO:PRIC B ) last week released its latest yearly, and things did not turn out so...
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Nuova narrativa Feb 06

Launching ‘Avenue’ Will Revolutionize Retail Shelf Spaces

Strategic shift towards in-store digitalization aims for long-term growth and strengthened client relationships, boosting revenue and market share.
Articolo di analisi Dec 14

Here's Why Pricer (STO:PRIC B) Can Manage Its Debt Responsibly

Some say volatility, rather than debt, is the best way to think about risk as an investor, but Warren Buffett famously...
Articolo di analisi Oct 25

Should You Think About Buying Pricer AB (publ) (STO:PRIC B) Now?

While Pricer AB (publ) ( STO:PRIC B ) might not have the largest market cap around , it saw a decent share price growth...
Articolo di analisi Jul 25

Pricer's (STO:PRIC B) Earnings Are Of Questionable Quality

Investors were disappointed with Pricer AB (publ)'s ( STO:PRIC B ) earnings, despite the strong profit numbers. We...
Articolo di analisi Jun 01

Is Now An Opportune Moment To Examine Pricer AB (publ) (STO:PRIC B)?

While Pricer AB (publ) ( STO:PRIC B ) might not have the largest market cap around , it led the OM gainers with a...
Articolo di analisi Apr 02

Returns On Capital At Pricer (STO:PRIC B) Paint A Concerning Picture

Finding a business that has the potential to grow substantially is not easy, but it is possible if we look at a few key...
Articolo di analisi Feb 15

Pricer AB (publ) (STO:PRIC B) Stock Rockets 28% But Many Are Still Ignoring The Company

Pricer AB (publ) ( STO:PRIC B ) shareholders have had their patience rewarded with a 28% share price jump in the last...
Articolo di analisi Feb 09

Is Pricer (STO:PRIC B) A Risky Investment?

The external fund manager backed by Berkshire Hathaway's Charlie Munger, Li Lu, makes no bones about it when he says...
Articolo di analisi Dec 29

Investors Aren't Entirely Convinced By Pricer AB (publ)'s (STO:PRIC B) Revenues

Pricer AB (publ)'s ( STO:PRIC B ) price-to-sales (or "P/S") ratio of 0.5x might make it look like a buy right now...

Analisi delle retribuzioni degli amministratori delegati

Come è cambiata la remunerazione di Magnus Larsson rispetto agli utili di Pricer?
DataCompenso totaleStipendioUtili della società
Mar 31 2026n/an/a

SEK 14m

Dec 31 2025SEK 7mSEK 5m

SEK 1m

Sep 30 2025n/an/a

SEK 23m

Jun 30 2025n/an/a

SEK 33m

Mar 31 2025n/an/a

SEK 111m

Dec 31 2024SEK 5mSEK 4m

SEK 132m

Sep 30 2024n/an/a

SEK 103m

Jun 30 2024n/an/a

SEK 52m

Mar 31 2024n/an/a

-SEK 6m

Dec 31 2023SEK 5mSEK 4m

-SEK 48m

Sep 30 2023n/an/a

-SEK 39m

Jun 30 2023n/an/a

-SEK 25m

Mar 31 2023n/an/a

-SEK 13m

Dec 31 2022SEK 5mSEK 3m

SEK 5m

Compensazione vs Mercato: La retribuzione totale di Magnus ($USD 685.87K ) è superiore alla media delle aziende di dimensioni simili nel mercato Swedish ($USD 388.57K ).

Compensazione vs guadagni: La retribuzione di Magnus è aumentata di oltre il 20%, mentre gli utili aziendali sono diminuiti di oltre il 20% nell'ultimo anno.


AMMINISTRATORE DELEGATO

Magnus Larsson (56 yo)

4.4yrs
Mandato
SEK 6,600,000
Compensazione

Mr. Magnus Larsson is Chief Executive Officer and President of Pricer AB (publ) from December 2022. He served as Acting Chief Executive Officer at Pricer AB (publ) since February 2022 until December 2022 a...


Gruppo dirigente

NomePosizioneMandatoCompensazioneProprietà
Magnus Larsson
President & CEO4.4yrsSEK 6.60m0.054%
SEK 307.9k
Claes Wenthzel
Chief Financial Officer2.4yrsNessun dato0.33%
SEK 1.9m
Ken Hansen
Chief Operating Officer1.5yrsNessun dato0.033%
SEK 188.5k
Cecilia Vinell
Senior VP of People & Communicationsno dataNessun datoNessun dato
Chris Chalkitis
Chief Digital Officer7.5yrsNessun dato0.024%
SEK 137.2k
Mats Arnehall
Chief Growth Officer4.5yrsNessun dato0.061%
SEK 345.0k
Finn Wikander
Chief Product Officer3.5yrsNessun datoNessun dato
Kajsa Blixth
Chief Commercial Officer1.5yrsNessun datoNessun dato
3.5yrs
Durata media
56yo
Età media

Gestione esperta: Il team dirigenziale di PRIC B è considerato esperto (durata media dell'incarico 3.5 anni).


Membri del Consiglio di amministrazione

NomePosizioneMandatoCompensazioneProprietà
Giulia Nobili
Independent Directorless than a yearNessun datoNessun dato
Emil Ahlberg
Independent Director3.1yrsSEK 400.00k0.22%
SEK 1.3m
Ole Jensen
Independent Director3.1yrsSEK 400.00kNessun dato
Bernt Ingman
Independent Chairman of Board3.1yrsSEK 800.00k0.089%
SEK 507.1k
Jenni Virnes
Independent Director10.5yrsSEK 400.00kNessun dato
3.1yrs
Durata media
57yo
Età media

Consiglio di amministrazione esperto: I membri del consiglio di amministrazione di PRIC B sono considerati esperti (durata media dell'incarico 3.1 anni).


Analisi aziendale e situazione dei dati finanziari

DatiUltimo aggiornamento (ora UTC)
Analisi dell'azienda2026/07/16 17:49
Prezzo dell'azione a fine giornata2026/07/16 00:00
Utili2026/03/31
Utili annuali2025/12/31

Fonti dei dati

I dati utilizzati nella nostra analisi aziendale provengono da S&P Global Market Intelligence LLC. I seguenti dati sono utilizzati nel nostro modello di analisi per generare questo report. I dati sono normalizzati, il che può comportare un ritardo nella disponibilità della fonte.

PacchettoDatiTempisticaEsempio Fonte USA *
Dati finanziari della società10 anni
  • Conto economico
  • Rendiconto finanziario
  • Bilancio
Stime di consenso degli analisti+3 anni
  • Previsioni finanziarie
  • Obiettivi di prezzo degli analisti
Prezzi di mercato30 anni
  • Prezzi delle azioni
  • Dividendi, scissioni e azioni
Proprietà10 anni
  • Top azionisti
  • Insider trading
Gestione10 anni
  • Team di leadership
  • Consiglio di amministrazione
Sviluppi principali10 anni
  • Annunci aziendali

* Esempio per i titoli statunitensi, per i titoli non statunitensi si utilizzano forme e fonti normative equivalenti.

Se non specificato, tutti i dati finanziari si basano su un periodo annuale ma vengono aggiornati trimestralmente. Si tratta dei cosiddetti dati TTM (Trailing Twelve Month) o LTM (Last Twelve Month). Per saperne di più.

Modello di analisi e Snowflake

I dettagli del modello di analisi utilizzato per generare questo report sono disponibili sulla nostra pagina GitHub; abbiamo anche delle guide su come utilizzare i nostri report e dei tutorial su YouTube.

Scoprite il team di livello mondiale che ha progettato e realizzato il modello di analisi Simply Wall St.

Metriche di settore e industriali

Le nostre metriche di settore e di sezione sono calcolate ogni 6 ore da Simply Wall St; i dettagli del nostro processo sono disponibili su Github.

Fonti analitiche

Pricer AB (publ) è coperta da 5 analisti. 1 di questi analisti ha fornito le stime di fatturato o di utile utilizzate come input per il nostro report. Le stime degli analisti vengono aggiornate nel corso della giornata.

AnalistaIstituzione
null nullABG Sundal Collier
null nullABG Sundal Collier Sponsored
Erik GranströmDNB Carnegie