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Pricer AB (publ)

OM:PRIC B Rapport sur les actions

Capitalisation boursière : SEK 688.4m

  • Présentation de l'entreprise
    • Évaluation
    • Croissance future
    • Performances passées
    • Santé financière
    • Dividende
  • Gestion
  • Propriété
  • Autres informations
  • Communauté boursière

Pricer Gestion

Gestion contrôle des critères 2/4

Le PDG Pricer est Magnus Larsson, nommé en Feb2022, a un mandat de 4.58 ans. La rémunération annuelle totale est SEK 6.60M, composée du salaire de 69.7% et des bonus 30.3%, y compris les actions et options de la société. détient directement 0.054% des actions de la société, d'une valeur de SEK 374.75K. La durée moyenne de mandat de l'équipe de direction et du conseil d'administration est respectivement 3.7 ans et 3.3 ans.

Informations clés

Magnus Larsson

Directeur général

SEK 6.6m

Rémunération totale

Pourcentage du salaire du PDG69.70%
Durée du mandat du directeur général4.6yrs
Propriété du PDG0.05%
Durée moyenne d'occupation des postes de direction3.7yrs
Durée moyenne du mandat des membres du conseil d'administration3.3yrs

Mises à jour récentes de la gestion

Recent updates

User avatar
Mise à jour du récit • Jul 16

PRIC B: Major Sobeys Rollout Will Support Future Earnings Rebound

Analysts have trimmed their SEK-based price targets on Pricer, pointing to updated assumptions that now indicate fair value of SEK 5.20, compared with the prior SEK 6.25. This change reflects adjustments to the discount rate, revenue growth, profit margin expectations and a higher future P/E multiple.
User avatar
Mise à jour du récit • Jul 02

PRIC B: Future Retail Deployments Will Drive Shelf-Edge Digitalization Opportunity

Analysts have reduced their fair value estimate for Pricer to SEK 5.65 from SEK 8.00, citing updated assumptions for revenue growth, profit margins, the discount rate and future P/E expectations. What’s in the News for Pricer Pricer is set to participate in the Retail Technology Show (RTS) 2026 at ExCeL London on April 22–23, where it will present its Pricer Avenue platform and host a main-stage session on linking sustainability with profitability through food waste reduction.
User avatar
Mise à jour du récit • Jun 18

PRIC B: Canadian Rollout Will Support Long Term Share Price Upside

Analysts have kept their SEK fair value estimate for Pricer unchanged at SEK 5.45, with only minor tweaks to inputs such as the discount rate and assumed future P/E, resulting in a stable overall price target. What’s in the News for Pricer Pricer plans to showcase its Pricer Avenue shelf-edge platform at the Retail Technology Show 2026 in London, highlighting its battery free, modular rail system designed for premium aisles and high promotion zones.
User avatar
Mise à jour du récit • Jun 03

PRIC B: Canadian Rollout And Tech Showcases Will Support Long Term Upside

Analysts have kept their SEK fair value estimate for Pricer steady, but a slightly higher discount rate and marginally higher future P/E assumption have resulted in a small upward adjustment in the SEK price target. This reflects a more cautious view of risk while still recognizing earnings potential.
User avatar
Mise à jour du récit • May 17

PRIC B: Canadian Rollout Will Drive Long Term Upside

Analysts have maintained their SEK-based price target for Pricer and fine-tuned key model inputs, including a slightly higher discount rate and a modestly adjusted future P/E. These changes reflect updated assumptions around risk and valuation without altering the SEK 5.45 fair value estimate.
User avatar
Mise à jour du récit • May 03

PRIC B: Franchise And Canadian Rollout Will Drive Long Term Upside

Analysts have adjusted their price target for Pricer from SEK 6.25 to SEK 5.45. This reflects updated assumptions for a lower revenue growth rate, slimmer profit margins and a higher future P/E multiple.
User avatar
Mise à jour du récit • Apr 18

PRIC B: Franchise Exposure To Carrefour Will Support Future Upside

Analysts have maintained their SEK price target for Pricer at SEK 6.25, indicating a broadly unchanged view on fair value while fine tuning assumptions around the discount rate, revenue growth, profit margin and future P/E to reflect updated risk and earnings expectations. What's in the News Carrefour has added another supplier for digital in-store solutions in France, ending Pricer's role as exclusive supplier but keeping Pricer as a key partner across an installed base of more than 1,200 French stores (Key Developments).
User avatar
Mise à jour du récit • Apr 04

PRIC B: Franchise Momentum And New Platform Rollout Will Support Future Upside

Analysts now see Pricer's fair value holding at SEK 6.25 per share, with only a slight adjustment to inputs such as discount rate and future P/E assumptions, and are keeping their price target aligned with these updated valuation drivers. What's in the News Carrefour, where Pricer has been the exclusive supplier of electronic shelf labels in France, is adding an additional supplier for digital in-store solutions.
User avatar
Mise à jour du récit • Mar 21

PRIC B: Index Inclusion And Franchise Exposure Will Support Future Upside Potential

Analysts have trimmed their fair value estimate for Pricer from SEK 7.13 to SEK 6.25, pointing to a slightly higher discount rate and a lower assumed future P/E multiple as the key drivers behind the updated price target. What's in the News Carrefour appoints an additional supplier for electronic shelf labels in France, reducing Pricer's exclusivity.
User avatar
Nouveau récit • Mar 07

Digital Store Transformation And AI Driven Retail Operations Will Unlock Significant Upside Potential

Catalysts About Pricer Pricer supplies electronic shelf labels and software for in store communication and digitalization for physical retailers. What are the underlying business or industry changes driving this perspective?
User avatar
Mise à jour du récit • Mar 06

PRIC B: New Index Addition And Plus Order Will Support Upside Potential

Analysts have maintained their SEK fair value estimate for Pricer at SEK 7.13, with only minor adjustments to the discount rate and future P/E assumptions. As a result, this update focuses more on refining the model inputs than on changing the overall price target narrative.
User avatar
Mise à jour du récit • Feb 20

PRIC B: New Retail Contracts Will Support Future Upside Potential

Analysts have reduced their price target on Pricer by SEK0.88 to reflect updated views on fair value, growth, margins and future P/E expectations, resulting in a more measured outlook for the shares. What's in the News Carrefour, where Pricer has been the exclusive supplier of electronic shelf labels in France, is adding an additional supplier for digital in-store solutions.
User avatar
Nouveau récit • Feb 20

Slow Digitalization And Retailer Caution Will Test Earnings Before Long Term Store Trends Help

Catalysts About Pricer Pricer supplies electronic shelf labels and in store digital communication solutions for physical retailers. What are the underlying business or industry changes driving this perspective?
Article d’analyse • Feb 13

It's Down 27% But Pricer AB (publ) (STO:PRIC B) Could Be Riskier Than It Looks

Pricer AB (publ) ( STO:PRIC B ) shareholders won't be pleased to see that the share price has had a very rough month...
Article d’analyse • Feb 12

Pricer (STO:PRIC B) Takes On Some Risk With Its Use Of Debt

David Iben put it well when he said, 'Volatility is not a risk we care about. What we care about is avoiding the...
Article d’analyse • Oct 28

Results: Pricer AB (publ) Beat Earnings Expectations And Analysts Now Have New Forecasts

Pricer AB (publ) ( STO:PRIC B ) defied analyst predictions to release its quarterly results, which were ahead of market...
Article d’analyse • Sep 24

Slowing Rates Of Return At Pricer (STO:PRIC B) Leave Little Room For Excitement

Finding a business that has the potential to grow substantially is not easy, but it is possible if we look at a few key...
Article d’analyse • Jul 23

Analysts Just Slashed Their Pricer AB (publ) (STO:PRIC B) EPS Numbers

Market forces rained on the parade of Pricer AB (publ) ( STO:PRIC B ) shareholders today, when the analysts downgraded...
Article d’analyse • Jul 19

Pricer AB (publ) Just Reported A Surprise Loss: Here's What Analysts Think Will Happen Next

Pricer AB (publ) ( STO:PRIC B ) shareholders are probably feeling a little disappointed, since its shares fell 6.8% to...
Article d’analyse • Jul 18

Pricer (STO:PRIC B) Seems To Use Debt Rather Sparingly

David Iben put it well when he said, 'Volatility is not a risk we care about. What we care about is avoiding the...
Article d’analyse • Jun 19

Is Now The Time To Look At Buying Pricer AB (publ) (STO:PRIC B)?

While Pricer AB (publ) ( STO:PRIC B ) might not have the largest market cap around , it saw significant share price...
Article d’analyse • Apr 27

Pricer AB (publ) Earnings Missed Analyst Estimates: Here's What Analysts Are Forecasting Now

One of the biggest stories of last week was how Pricer AB (publ) ( STO:PRIC B ) shares plunged 26% in the week since...
Article d’analyse • Apr 25

Positive Sentiment Still Eludes Pricer AB (publ) (STO:PRIC B) Following 30% Share Price Slump

Unfortunately for some shareholders, the Pricer AB (publ) ( STO:PRIC B ) share price has dived 30% in the last thirty...
Article d’analyse • Apr 17

Pricer (STO:PRIC B) Hasn't Managed To Accelerate Its Returns

If you're not sure where to start when looking for the next multi-bagger, there are a few key trends you should keep an...
Article d’analyse • Feb 11

Pricer AB (publ) Just Missed Earnings - But Analysts Have Updated Their Models

As you might know, Pricer AB (publ) ( STO:PRIC B ) last week released its latest yearly, and things did not turn out so...
User avatar
Nouveau récit • Feb 06

Launching ‘Avenue’ Will Revolutionize Retail Shelf Spaces

Strategic shift towards in-store digitalization aims for long-term growth and strengthened client relationships, boosting revenue and market share.
Article d’analyse • Dec 14

Here's Why Pricer (STO:PRIC B) Can Manage Its Debt Responsibly

Some say volatility, rather than debt, is the best way to think about risk as an investor, but Warren Buffett famously...
Article d’analyse • Oct 25

Should You Think About Buying Pricer AB (publ) (STO:PRIC B) Now?

While Pricer AB (publ) ( STO:PRIC B ) might not have the largest market cap around , it saw a decent share price growth...
Article d’analyse • Jul 25

Pricer's (STO:PRIC B) Earnings Are Of Questionable Quality

Investors were disappointed with Pricer AB (publ)'s ( STO:PRIC B ) earnings, despite the strong profit numbers. We...
Article d’analyse • Jun 01

Is Now An Opportune Moment To Examine Pricer AB (publ) (STO:PRIC B)?

While Pricer AB (publ) ( STO:PRIC B ) might not have the largest market cap around , it led the OM gainers with a...
Article d’analyse • Apr 02

Returns On Capital At Pricer (STO:PRIC B) Paint A Concerning Picture

Finding a business that has the potential to grow substantially is not easy, but it is possible if we look at a few key...
Article d’analyse • Feb 15

Pricer AB (publ) (STO:PRIC B) Stock Rockets 28% But Many Are Still Ignoring The Company

Pricer AB (publ) ( STO:PRIC B ) shareholders have had their patience rewarded with a 28% share price jump in the last...
Article d’analyse • Feb 09

Is Pricer (STO:PRIC B) A Risky Investment?

The external fund manager backed by Berkshire Hathaway's Charlie Munger, Li Lu, makes no bones about it when he says...

Analyse de la rémunération des PDG

Comment la rémunération de Magnus Larsson a-t-elle évolué par rapport aux bénéfices de Pricer?
DateRémunération totaleSalaireBénéfices de l'entreprise
Jun 30 2026n/an/a

SEK 69m

Mar 31 2026n/an/a

SEK 14m

Dec 31 2025SEK 7mSEK 5m

SEK 1m

Sep 30 2025n/an/a

SEK 23m

Jun 30 2025n/an/a

SEK 33m

Mar 31 2025n/an/a

SEK 111m

Dec 31 2024SEK 5mSEK 4m

SEK 132m

Sep 30 2024n/an/a

SEK 103m

Jun 30 2024n/an/a

SEK 52m

Mar 31 2024n/an/a

-SEK 6m

Dec 31 2023SEK 5mSEK 4m

-SEK 48m

Sep 30 2023n/an/a

-SEK 39m

Jun 30 2023n/an/a

-SEK 25m

Mar 31 2023n/an/a

-SEK 13m

Dec 31 2022SEK 5mSEK 3m

SEK 5m

Rémunération vs marché: La rémunération totale de Magnus ($USD 670.49K ) est supérieure à la moyenne des entreprises de taille similaire sur le marché Swedish ($USD 364.21K ).

Rémunération et revenus: La rémunération de Magnus a augmenté de plus de 20 % au cours de l'année écoulée.


PDG

Magnus Larsson (56 yo)

4.6yrs
Titularisation
SEK 6,600,000
Compensation

Mr. Magnus Larsson is Chief Executive Officer and President of Pricer AB (publ) from December 2022. He served as Acting Chief Executive Officer at Pricer AB (publ) since February 2022 until December 2022 a...


Équipe de direction

NomPositionTitularisationCompensationPropriété
Magnus Larsson
President & CEO4.6yrsSEK 6.60m0.054%
SEK 374.7k
Claes Wenthzel
Chief Financial Officer2.6yrspas de données0.34%
SEK 2.3m
Ken Hansen
Chief Operating Officer1.7yrspas de données0.033%
SEK 229.4k
Cecilia Vinell
Senior VP of People & Communicationsno datapas de donnéespas de données
Chris Chalkitis
Chief Digital Officer7.7yrspas de données0.024%
SEK 167.0k
Mats Arnehall
Chief Growth Officer4.7yrspas de données0.061%
SEK 419.9k
Finn Wikander
Chief Product Officer3.7yrspas de donnéespas de données
Kajsa Blixth
Chief Commercial Officer1.7yrspas de donnéespas de données
3.7yrs
Durée moyenne de l'emploi
56yo
Âge moyen

Gestion expérimentée: L'équipe de direction de PRIC B est considérée comme expérimentée (ancienneté moyenne 3.7 ans).


Membres du conseil d'administration

NomPositionTitularisationCompensationPropriété
Giulia Nobili
Independent Director1.1yrspas de donnéespas de données
Emil Ahlberg
Independent Director3.3yrsSEK 400.00k0.22%
SEK 1.5m
Ole Jensen
Independent Director3.3yrsSEK 400.00kpas de données
Bernt Ingman
Independent Chairman of Board3.3yrsSEK 800.00k0.090%
SEK 617.3k
Jenni Virnes
Independent Director10.7yrsSEK 400.00kpas de données
3.3yrs
Durée moyenne de l'emploi
57yo
Âge moyen

Conseil d'administration expérimenté: Les membres du conseil d'administration de PRIC B sont considérés comme expérimentés (ancienneté moyenne 3.3 ans).


Analyse de l'entreprise et données financières

DonnéesDernière mise à jour (heure UTC)
Analyse de l'entreprise2026/09/21 22:56
Cours de l'action en fin de journée2026/09/21 00:00
Les revenus2026/06/30
Revenus annuels2025/12/31

Sources de données

Les données utilisées dans notre analyse de l'entreprise proviennent de S&P Global Market Intelligence LLC. Les données suivantes sont utilisées dans notre modèle d'analyse pour générer ce rapport. Les données sont normalisées, ce qui peut entraîner un délai avant que la source ne soit disponible.

PaquetDonnéesCadre temporelExemple de source américaine *
Finances de l'entreprise10 ans
  • Compte de résultat
  • Tableau des flux de trésorerie
  • Bilan
  • Formulaire 10-K de la SEC
  • Formulaire 10-Q de la SEC
Estimations consensuelles des analystes+3 ans
  • Prévisions financières
  • Objectifs de prix des analystes
  • Rapports de recherche des analystes
  • Blue Matrix
Prix du marché30 ans
  • Cours des actions
  • Dividendes, scissions et actions
  • Données de marché ICE
  • Formulaire S-1 de la SEC
Propriété10 ans
  • Actionnaires principaux
  • Délits d'initiés
  • Formulaire 4 de la SEC
  • Formulaire 13D de la SEC
Gestion10 ans
  • L'équipe dirigeante
  • Conseil d'administration
  • Formulaire 10-K de la SEC
  • Formulaire SEC DEF 14A
Principaux développements10 ans
  • Annonces de l'entreprise
  • Formulaire 8-K de la SEC

* Exemple pour les titres américains ; pour les titres non américains, des formulaires réglementaires et des sources équivalentes sont utilisés.

Sauf indication contraire, toutes les données financières sont basées sur une période annuelle mais mises à jour trimestriellement. C'est ce qu'on appelle les données des douze derniers mois (TTM) ou des douze derniers mois (LTM). En savoir plus.

Modèle d'analyse et flocon de neige

Les détails du modèle d’analyse utilisé pour générer ce rapport sont disponibles sur notre page Github ; nous proposons également des guides sur la façon d’utiliser nos rapports et des tutoriels sur YouTube.

Découvrez l' qui a conçu et construit le modèle d'analyse Simply Wall St.

Indicateurs de l'industrie et du secteur

Nos indicateurs de secteur et de section sont calculés toutes les 6 heures par Simply Wall St. Les détails de notre processus sont disponibles sur Github.

Sources des analystes

Pricer AB (publ) est couverte par 5 analystes. 2 de ces analystes ont soumis les estimations de revenus ou de bénéfices utilisées comme données d'entrée dans notre rapport. Les soumissions des analystes sont mises à jour tout au long de la journée.

AnalysteInstitution
null nullABG Sundal Collier
null nullABG Sundal Collier Sponsored
Erik GranströmDNB Carnegie

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Financial Data provided by S&P Global Market Intelligence LLC, analysis provided by Simply Wall Street Pty Ltd. Copyright © 2026, S&P Global Market Intelligence LLC. All rights reserved.
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