Pricer AB (publ)

Informe acción OM:PRIC B

Capitalización de mercado: SEK 611.1m

Pricer Dirección

Dirección controles de criterios 1/4

El CEO de Pricer es Magnus Larsson , nombrado en Feb 2022, tiene una permanencia de 4.25 años. compensación anual total es SEK6.60M, compuesta por 69.7% salario y 30.3% primas, incluidas acciones y opciones de la empresa. posee directamente un 0.054% de las acciones de la empresa, por valor de SEK331.56K. La antigüedad media del equipo directivo y de la junta directiva es de 3.3 años y 2.9 años, respectivamente.

Información clave

Magnus Larsson

Chief Executive Officer (CEO)

SEK 6.6m

Compensación total

Porcentaje del salario del CEO69.70%
Permanencia del CEO4.3yrs
Participación del CEO0.05%
Permanencia media de la dirección3.3yrs
Promedio de permanencia en la Junta Directiva2.9yrs

Actualizaciones recientes de la dirección

Recent updates

Actualización de narrativa May 17

PRIC B: Canadian Rollout Will Drive Long Term Upside

Analysts have maintained their SEK-based price target for Pricer and fine-tuned key model inputs, including a slightly higher discount rate and a modestly adjusted future P/E. These changes reflect updated assumptions around risk and valuation without altering the SEK 5.45 fair value estimate.
Actualización de narrativa May 03

PRIC B: Franchise And Canadian Rollout Will Drive Long Term Upside

Analysts have adjusted their price target for Pricer from SEK 6.25 to SEK 5.45. This reflects updated assumptions for a lower revenue growth rate, slimmer profit margins and a higher future P/E multiple.
Actualización de narrativa Apr 18

PRIC B: Franchise Exposure To Carrefour Will Support Future Upside

Analysts have maintained their SEK price target for Pricer at SEK 6.25, indicating a broadly unchanged view on fair value while fine tuning assumptions around the discount rate, revenue growth, profit margin and future P/E to reflect updated risk and earnings expectations. What's in the News Carrefour has added another supplier for digital in-store solutions in France, ending Pricer's role as exclusive supplier but keeping Pricer as a key partner across an installed base of more than 1,200 French stores (Key Developments).
Actualización de narrativa Apr 04

PRIC B: Franchise Momentum And New Platform Rollout Will Support Future Upside

Analysts now see Pricer's fair value holding at SEK 6.25 per share, with only a slight adjustment to inputs such as discount rate and future P/E assumptions, and are keeping their price target aligned with these updated valuation drivers. What's in the News Carrefour, where Pricer has been the exclusive supplier of electronic shelf labels in France, is adding an additional supplier for digital in-store solutions.
Actualización de narrativa Mar 21

PRIC B: Index Inclusion And Franchise Exposure Will Support Future Upside Potential

Analysts have trimmed their fair value estimate for Pricer from SEK 7.13 to SEK 6.25, pointing to a slightly higher discount rate and a lower assumed future P/E multiple as the key drivers behind the updated price target. What's in the News Carrefour appoints an additional supplier for electronic shelf labels in France, reducing Pricer's exclusivity.
Nueva narrativa Mar 07

Digital Store Transformation And AI Driven Retail Operations Will Unlock Significant Upside Potential

Catalysts About Pricer Pricer supplies electronic shelf labels and software for in store communication and digitalization for physical retailers. What are the underlying business or industry changes driving this perspective?
Actualización de narrativa Mar 06

PRIC B: New Index Addition And Plus Order Will Support Upside Potential

Analysts have maintained their SEK fair value estimate for Pricer at SEK 7.13, with only minor adjustments to the discount rate and future P/E assumptions. As a result, this update focuses more on refining the model inputs than on changing the overall price target narrative.
Actualización de narrativa Feb 20

PRIC B: New Retail Contracts Will Support Future Upside Potential

Analysts have reduced their price target on Pricer by SEK0.88 to reflect updated views on fair value, growth, margins and future P/E expectations, resulting in a more measured outlook for the shares. What's in the News Carrefour, where Pricer has been the exclusive supplier of electronic shelf labels in France, is adding an additional supplier for digital in-store solutions.
Nueva narrativa Feb 20

Slow Digitalization And Retailer Caution Will Test Earnings Before Long Term Store Trends Help

Catalysts About Pricer Pricer supplies electronic shelf labels and in store digital communication solutions for physical retailers. What are the underlying business or industry changes driving this perspective?
Artículo de análisis Feb 13

It's Down 27% But Pricer AB (publ) (STO:PRIC B) Could Be Riskier Than It Looks

Pricer AB (publ) ( STO:PRIC B ) shareholders won't be pleased to see that the share price has had a very rough month...
Artículo de análisis Feb 12

Pricer (STO:PRIC B) Takes On Some Risk With Its Use Of Debt

David Iben put it well when he said, 'Volatility is not a risk we care about. What we care about is avoiding the...
Artículo de análisis Oct 28

Results: Pricer AB (publ) Beat Earnings Expectations And Analysts Now Have New Forecasts

Pricer AB (publ) ( STO:PRIC B ) defied analyst predictions to release its quarterly results, which were ahead of market...
Artículo de análisis Sep 24

Slowing Rates Of Return At Pricer (STO:PRIC B) Leave Little Room For Excitement

Finding a business that has the potential to grow substantially is not easy, but it is possible if we look at a few key...
Artículo de análisis Jul 23

Analysts Just Slashed Their Pricer AB (publ) (STO:PRIC B) EPS Numbers

Market forces rained on the parade of Pricer AB (publ) ( STO:PRIC B ) shareholders today, when the analysts downgraded...
Artículo de análisis Jul 19

Pricer AB (publ) Just Reported A Surprise Loss: Here's What Analysts Think Will Happen Next

Pricer AB (publ) ( STO:PRIC B ) shareholders are probably feeling a little disappointed, since its shares fell 6.8% to...
Artículo de análisis Jul 18

Pricer (STO:PRIC B) Seems To Use Debt Rather Sparingly

David Iben put it well when he said, 'Volatility is not a risk we care about. What we care about is avoiding the...
Artículo de análisis Jun 19

Is Now The Time To Look At Buying Pricer AB (publ) (STO:PRIC B)?

While Pricer AB (publ) ( STO:PRIC B ) might not have the largest market cap around , it saw significant share price...
Artículo de análisis Apr 27

Pricer AB (publ) Earnings Missed Analyst Estimates: Here's What Analysts Are Forecasting Now

One of the biggest stories of last week was how Pricer AB (publ) ( STO:PRIC B ) shares plunged 26% in the week since...
Artículo de análisis Apr 25

Positive Sentiment Still Eludes Pricer AB (publ) (STO:PRIC B) Following 30% Share Price Slump

Unfortunately for some shareholders, the Pricer AB (publ) ( STO:PRIC B ) share price has dived 30% in the last thirty...
Artículo de análisis Apr 17

Pricer (STO:PRIC B) Hasn't Managed To Accelerate Its Returns

If you're not sure where to start when looking for the next multi-bagger, there are a few key trends you should keep an...
Artículo de análisis Feb 11

Pricer AB (publ) Just Missed Earnings - But Analysts Have Updated Their Models

As you might know, Pricer AB (publ) ( STO:PRIC B ) last week released its latest yearly, and things did not turn out so...
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Nueva narrativa Feb 06

Launching ‘Avenue’ Will Revolutionize Retail Shelf Spaces

Strategic shift towards in-store digitalization aims for long-term growth and strengthened client relationships, boosting revenue and market share.
Artículo de análisis Dec 14

Here's Why Pricer (STO:PRIC B) Can Manage Its Debt Responsibly

Some say volatility, rather than debt, is the best way to think about risk as an investor, but Warren Buffett famously...
Artículo de análisis Oct 25

Should You Think About Buying Pricer AB (publ) (STO:PRIC B) Now?

While Pricer AB (publ) ( STO:PRIC B ) might not have the largest market cap around , it saw a decent share price growth...
Artículo de análisis Jul 25

Pricer's (STO:PRIC B) Earnings Are Of Questionable Quality

Investors were disappointed with Pricer AB (publ)'s ( STO:PRIC B ) earnings, despite the strong profit numbers. We...
Artículo de análisis Jun 01

Is Now An Opportune Moment To Examine Pricer AB (publ) (STO:PRIC B)?

While Pricer AB (publ) ( STO:PRIC B ) might not have the largest market cap around , it led the OM gainers with a...
Artículo de análisis Apr 02

Returns On Capital At Pricer (STO:PRIC B) Paint A Concerning Picture

Finding a business that has the potential to grow substantially is not easy, but it is possible if we look at a few key...
Artículo de análisis Feb 15

Pricer AB (publ) (STO:PRIC B) Stock Rockets 28% But Many Are Still Ignoring The Company

Pricer AB (publ) ( STO:PRIC B ) shareholders have had their patience rewarded with a 28% share price jump in the last...
Artículo de análisis Feb 09

Is Pricer (STO:PRIC B) A Risky Investment?

The external fund manager backed by Berkshire Hathaway's Charlie Munger, Li Lu, makes no bones about it when he says...
Artículo de análisis Dec 29

Investors Aren't Entirely Convinced By Pricer AB (publ)'s (STO:PRIC B) Revenues

Pricer AB (publ)'s ( STO:PRIC B ) price-to-sales (or "P/S") ratio of 0.5x might make it look like a buy right now...

Análisis de compensación del CEO

¿Cómo ha cambiado la remuneración de Magnus Larsson en comparación con los beneficios de Pricer?
FechaCompensación totalSalarioIngresos de la empresa
Mar 31 2026n/an/a

SEK 14m

Dec 31 2025SEK 7mSEK 5m

SEK 1m

Sep 30 2025n/an/a

SEK 23m

Jun 30 2025n/an/a

SEK 33m

Mar 31 2025n/an/a

SEK 111m

Dec 31 2024SEK 5mSEK 4m

SEK 132m

Sep 30 2024n/an/a

SEK 103m

Jun 30 2024n/an/a

SEK 52m

Mar 31 2024n/an/a

-SEK 6m

Dec 31 2023SEK 5mSEK 4m

-SEK 48m

Sep 30 2023n/an/a

-SEK 39m

Jun 30 2023n/an/a

-SEK 25m

Mar 31 2023n/an/a

-SEK 13m

Dec 31 2022SEK 5mSEK 3m

SEK 5m

Compensación vs. Mercado: La compensación total de Magnus($USD711.42K) está por encima de la media de empresas de tamaño similar en el mercado Swedish ($USD317.04K).

Compensación vs. Ingresos: La compensación de Magnus ha aumentado más de un 20%, mientras que los beneficios de la empresa han caído más de un 20% en el último año.


CEO

Magnus Larsson (55 yo)

4.3yrs
Permanencia
SEK 6,600,000
Compensación

Mr. Magnus Larsson is Chief Executive Officer and President of Pricer AB (publ) from December 2022. He served as Acting Chief Executive Officer at Pricer AB (publ) since February 2022 until December 2022 a...


Equipo directivo

NombrePosiciónPermanenciaCompensaciónPropiedad
Magnus Larsson
President & CEO4.3yrsSEK 6.60m0.054%
SEK 331.6k
Claes Wenthzel
Chief Financial Officer2.3yrssin datos0.33%
SEK 2.0m
Ken Hansen
Chief Operating Officer1.3yrssin datos0.033%
SEK 203.0k
Cecilia Vinell
Senior VP of People & Communicationsno datasin datossin datos
Chris Chalkitis
Chief Digital Officer7.3yrssin datos0.024%
SEK 147.8k
Mats Arnehall
Chief Growth Officer4.3yrssin datos0.061%
SEK 371.5k
Finn Wikander
Chief Product Officer3.3yrssin datossin datos
Kajsa Blixth
Chief Commercial Officer1.3yrssin datossin datos
3.3yrs
Permanencia media
55yo
Promedio de edad

Equipo directivo experimentado: El equipo directivo de PRIC B se considera experimentado (3.3 años antigüedad media).


Miembros de la Junta

NombrePosiciónPermanenciaCompensaciónPropiedad
Giulia Nobili
Independent Directorless than a yearsin datossin datos
Emil Ahlberg
Independent Director2.9yrsSEK 400.00k0.22%
SEK 1.4m
Ole Jensen
Independent Director2.9yrsSEK 400.00ksin datos
Bernt Ingman
Independent Chairman of Board2.9yrsSEK 800.00k0.089%
SEK 546.1k
Jenni Virnes
Independent Director10.3yrsSEK 400.00ksin datos
2.9yrs
Permanencia media
56yo
Promedio de edad

Junta con experiencia: La junta directiva de PRIC B no se considera experimentada (2.9 años de permanencia promedio), lo que sugiere una nueva junta directiva.


Análisis de la empresa y estado de los datos financieros

DatosÚltima actualización (huso horario UTC)
Análisis de la empresa2026/05/25 21:01
Precio de las acciones al final del día2026/05/25 00:00
Beneficios2026/03/31
Ingresos anuales2025/12/31

Fuentes de datos

Los datos utilizados en nuestro análisis de empresas proceden de S&P Global Market Intelligence LLC. Los siguientes datos se utilizan en nuestro modelo de análisis para generar este informe. Los datos están normalizados, lo que puede introducir un retraso desde que la fuente está disponible.

PaqueteDatosMarco temporalEjemplo Fuente EE.UU. *
Finanzas de la empresa10 años
  • Cuenta de resultados
  • Estado de tesorería
  • Balance
Estimaciones del consenso de analistas+3 años
  • Previsiones financieras
  • Objetivos de precios de los analistas
Precios de mercado30 años
  • Precios de las acciones
  • Dividendos, escisiones y acciones
Propiedad10 años
  • Accionistas principales
  • Información privilegiada
Gestión10 años
  • Equipo directivo
  • Consejo de Administración
Principales avances10 años
  • Anuncios de empresas

* Ejemplo para valores de EE.UU., para no EE.UU. se utilizan formularios y fuentes normativas equivalentes.

A menos que se especifique lo contrario, todos los datos financieros se basan en un periodo anual, pero se actualizan trimestralmente. Esto se conoce como datos de los últimos doce meses (TTM) o de los últimos doce meses (LTM). Más información.

Modelo de análisis y copo de nieve

Los detalles del modelo de análisis utilizado para generar este informe están disponibles en nuestra página de Github, también tenemos guías sobre cómo utilizar nuestros informes y tutoriales en Youtube.

Conozca al equipo de talla mundial que diseñó y construyó el modelo de análisis Simply Wall St.

Métricas industriales y sectoriales

Simply Wall St calcula cada 6 horas nuestras métricas sectoriales y de sección. Los detalles de nuestro proceso están disponibles en Github.

Fuentes analistas

Pricer AB (publ) está cubierta por 5 analistas. 1 de esos analistas presentaron las estimaciones de ingresos o ganancias utilizadas como datos para nuestro informe. Las estimaciones de los analistas se actualizan a lo largo del día.

AnalistaInstitución
null nullABG Sundal Collier
null nullABG Sundal Collier Sponsored
Erik GranströmDNB Carnegie