Pricer Management
Management Kriterienprüfungen 2/4
Pricer CEO ist Magnus Larsson , ernannt in Feb 2022, hat eine Amtszeit von 4.58 Jahren. Die jährliche Gesamtvergütung beträgt SEK6.60M , bestehend aus 69.7% Gehalt und 30.3% Boni, einschließlich Aktien und Optionen des Unternehmens. besitzt direkt 0.054% der Aktien des Unternehmens, im Wert von SEK360.87K . Die durchschnittliche Betriebszugehörigkeit des Managementteams und des Verwaltungsrats beträgt 3.7 Jahre bzw. 3.3 Jahre.
Wichtige Informationen
Magnus Larsson
Geschäftsführender
SEK 6.6m
Gesamtvergütung
| Prozentsatz des Geschäftsführergehalts | 69.70% |
| Amtszeit als Geschäftsführer | 4.6yrs |
| Eigentum des Geschäftsführers | 0.05% |
| Durchschnittliche Amtszeit des Managements | 3.7yrs |
| Durchschnittliche Amtszeit der Vorstandsmitglieder | 3.3yrs |
Jüngste Management Updates
Recent updates
Narrative-Update • Jul 16
PRIC B: Major Sobeys Rollout Will Support Future Earnings Rebound
Analysts have trimmed their SEK-based price targets on Pricer, pointing to updated assumptions that now indicate fair value of SEK 5.20, compared with the prior SEK 6.25. This change reflects adjustments to the discount rate, revenue growth, profit margin expectations and a higher future P/E multiple.
Narrative-Update • Jul 02
PRIC B: Future Retail Deployments Will Drive Shelf-Edge Digitalization Opportunity
Analysts have reduced their fair value estimate for Pricer to SEK 5.65 from SEK 8.00, citing updated assumptions for revenue growth, profit margins, the discount rate and future P/E expectations. What’s in the News for Pricer Pricer is set to participate in the Retail Technology Show (RTS) 2026 at ExCeL London on April 22–23, where it will present its Pricer Avenue platform and host a main-stage session on linking sustainability with profitability through food waste reduction.
Narrative-Update • Jun 18
PRIC B: Canadian Rollout Will Support Long Term Share Price Upside
Analysts have kept their SEK fair value estimate for Pricer unchanged at SEK 5.45, with only minor tweaks to inputs such as the discount rate and assumed future P/E, resulting in a stable overall price target. What’s in the News for Pricer Pricer plans to showcase its Pricer Avenue shelf-edge platform at the Retail Technology Show 2026 in London, highlighting its battery free, modular rail system designed for premium aisles and high promotion zones.Narrative-Update • Jun 03
PRIC B: Canadian Rollout And Tech Showcases Will Support Long Term Upside
Analysts have kept their SEK fair value estimate for Pricer steady, but a slightly higher discount rate and marginally higher future P/E assumption have resulted in a small upward adjustment in the SEK price target. This reflects a more cautious view of risk while still recognizing earnings potential.Narrative-Update • May 17
PRIC B: Canadian Rollout Will Drive Long Term Upside
Analysts have maintained their SEK-based price target for Pricer and fine-tuned key model inputs, including a slightly higher discount rate and a modestly adjusted future P/E. These changes reflect updated assumptions around risk and valuation without altering the SEK 5.45 fair value estimate.Narrative-Update • May 03
PRIC B: Franchise And Canadian Rollout Will Drive Long Term Upside
Analysts have adjusted their price target for Pricer from SEK 6.25 to SEK 5.45. This reflects updated assumptions for a lower revenue growth rate, slimmer profit margins and a higher future P/E multiple.Narrative-Update • Apr 18
PRIC B: Franchise Exposure To Carrefour Will Support Future Upside
Analysts have maintained their SEK price target for Pricer at SEK 6.25, indicating a broadly unchanged view on fair value while fine tuning assumptions around the discount rate, revenue growth, profit margin and future P/E to reflect updated risk and earnings expectations. What's in the News Carrefour has added another supplier for digital in-store solutions in France, ending Pricer's role as exclusive supplier but keeping Pricer as a key partner across an installed base of more than 1,200 French stores (Key Developments).Narrative-Update • Apr 04
PRIC B: Franchise Momentum And New Platform Rollout Will Support Future Upside
Analysts now see Pricer's fair value holding at SEK 6.25 per share, with only a slight adjustment to inputs such as discount rate and future P/E assumptions, and are keeping their price target aligned with these updated valuation drivers. What's in the News Carrefour, where Pricer has been the exclusive supplier of electronic shelf labels in France, is adding an additional supplier for digital in-store solutions.Narrative-Update • Mar 21
PRIC B: Index Inclusion And Franchise Exposure Will Support Future Upside Potential
Analysts have trimmed their fair value estimate for Pricer from SEK 7.13 to SEK 6.25, pointing to a slightly higher discount rate and a lower assumed future P/E multiple as the key drivers behind the updated price target. What's in the News Carrefour appoints an additional supplier for electronic shelf labels in France, reducing Pricer's exclusivity.Neues Narrative • Mar 07
Digital Store Transformation And AI Driven Retail Operations Will Unlock Significant Upside Potential
Catalysts About Pricer Pricer supplies electronic shelf labels and software for in store communication and digitalization for physical retailers. What are the underlying business or industry changes driving this perspective?Narrative-Update • Mar 06
PRIC B: New Index Addition And Plus Order Will Support Upside Potential
Analysts have maintained their SEK fair value estimate for Pricer at SEK 7.13, with only minor adjustments to the discount rate and future P/E assumptions. As a result, this update focuses more on refining the model inputs than on changing the overall price target narrative.Narrative-Update • Feb 20
PRIC B: New Retail Contracts Will Support Future Upside Potential
Analysts have reduced their price target on Pricer by SEK0.88 to reflect updated views on fair value, growth, margins and future P/E expectations, resulting in a more measured outlook for the shares. What's in the News Carrefour, where Pricer has been the exclusive supplier of electronic shelf labels in France, is adding an additional supplier for digital in-store solutions.Neues Narrative • Feb 20
Slow Digitalization And Retailer Caution Will Test Earnings Before Long Term Store Trends Help
Catalysts About Pricer Pricer supplies electronic shelf labels and in store digital communication solutions for physical retailers. What are the underlying business or industry changes driving this perspective?Analyseartikel • Feb 13
It's Down 27% But Pricer AB (publ) (STO:PRIC B) Could Be Riskier Than It Looks
Pricer AB (publ) ( STO:PRIC B ) shareholders won't be pleased to see that the share price has had a very rough month...Analyseartikel • Feb 12
Pricer (STO:PRIC B) Takes On Some Risk With Its Use Of Debt
David Iben put it well when he said, 'Volatility is not a risk we care about. What we care about is avoiding the...Analyseartikel • Oct 28
Results: Pricer AB (publ) Beat Earnings Expectations And Analysts Now Have New Forecasts
Pricer AB (publ) ( STO:PRIC B ) defied analyst predictions to release its quarterly results, which were ahead of market...Analyseartikel • Sep 24
Slowing Rates Of Return At Pricer (STO:PRIC B) Leave Little Room For Excitement
Finding a business that has the potential to grow substantially is not easy, but it is possible if we look at a few key...Analyseartikel • Jul 23
Analysts Just Slashed Their Pricer AB (publ) (STO:PRIC B) EPS Numbers
Market forces rained on the parade of Pricer AB (publ) ( STO:PRIC B ) shareholders today, when the analysts downgraded...Analyseartikel • Jul 19
Pricer AB (publ) Just Reported A Surprise Loss: Here's What Analysts Think Will Happen Next
Pricer AB (publ) ( STO:PRIC B ) shareholders are probably feeling a little disappointed, since its shares fell 6.8% to...Analyseartikel • Jul 18
Pricer (STO:PRIC B) Seems To Use Debt Rather Sparingly
David Iben put it well when he said, 'Volatility is not a risk we care about. What we care about is avoiding the...Analyseartikel • Jun 19
Is Now The Time To Look At Buying Pricer AB (publ) (STO:PRIC B)?
While Pricer AB (publ) ( STO:PRIC B ) might not have the largest market cap around , it saw significant share price...Analyseartikel • Apr 27
Pricer AB (publ) Earnings Missed Analyst Estimates: Here's What Analysts Are Forecasting Now
One of the biggest stories of last week was how Pricer AB (publ) ( STO:PRIC B ) shares plunged 26% in the week since...Analyseartikel • Apr 25
Positive Sentiment Still Eludes Pricer AB (publ) (STO:PRIC B) Following 30% Share Price Slump
Unfortunately for some shareholders, the Pricer AB (publ) ( STO:PRIC B ) share price has dived 30% in the last thirty...Analyseartikel • Apr 17
Pricer (STO:PRIC B) Hasn't Managed To Accelerate Its Returns
If you're not sure where to start when looking for the next multi-bagger, there are a few key trends you should keep an...Analyseartikel • Feb 11
Pricer AB (publ) Just Missed Earnings - But Analysts Have Updated Their Models
As you might know, Pricer AB (publ) ( STO:PRIC B ) last week released its latest yearly, and things did not turn out so...
Neues Narrative • Feb 06
Launching ‘Avenue’ Will Revolutionize Retail Shelf Spaces
Strategic shift towards in-store digitalization aims for long-term growth and strengthened client relationships, boosting revenue and market share.Analyseartikel • Dec 14
Here's Why Pricer (STO:PRIC B) Can Manage Its Debt Responsibly
Some say volatility, rather than debt, is the best way to think about risk as an investor, but Warren Buffett famously...Analyseartikel • Oct 25
Should You Think About Buying Pricer AB (publ) (STO:PRIC B) Now?
While Pricer AB (publ) ( STO:PRIC B ) might not have the largest market cap around , it saw a decent share price growth...Analyseartikel • Jul 25
Pricer's (STO:PRIC B) Earnings Are Of Questionable Quality
Investors were disappointed with Pricer AB (publ)'s ( STO:PRIC B ) earnings, despite the strong profit numbers. We...Analyseartikel • Jun 01
Is Now An Opportune Moment To Examine Pricer AB (publ) (STO:PRIC B)?
While Pricer AB (publ) ( STO:PRIC B ) might not have the largest market cap around , it led the OM gainers with a...Analyseartikel • Apr 02
Returns On Capital At Pricer (STO:PRIC B) Paint A Concerning Picture
Finding a business that has the potential to grow substantially is not easy, but it is possible if we look at a few key...Analyseartikel • Feb 15
Pricer AB (publ) (STO:PRIC B) Stock Rockets 28% But Many Are Still Ignoring The Company
Pricer AB (publ) ( STO:PRIC B ) shareholders have had their patience rewarded with a 28% share price jump in the last...Analyseartikel • Feb 09
Is Pricer (STO:PRIC B) A Risky Investment?
The external fund manager backed by Berkshire Hathaway's Charlie Munger, Li Lu, makes no bones about it when he says...Analyse der Geschäftsführervergütung
| Datum | Gesamtvergütung | Gehalt | Unternehmensgewinne |
|---|---|---|---|
| Jun 30 2026 | n/a | n/a | SEK 69m |
| Mar 31 2026 | n/a | n/a | SEK 14m |
| Dec 31 2025 | SEK 7m | SEK 5m | SEK 1m |
| Sep 30 2025 | n/a | n/a | SEK 23m |
| Jun 30 2025 | n/a | n/a | SEK 33m |
| Mar 31 2025 | n/a | n/a | SEK 111m |
| Dec 31 2024 | SEK 5m | SEK 4m | SEK 132m |
| Sep 30 2024 | n/a | n/a | SEK 103m |
| Jun 30 2024 | n/a | n/a | SEK 52m |
| Mar 31 2024 | n/a | n/a | -SEK 6m |
| Dec 31 2023 | SEK 5m | SEK 4m | -SEK 48m |
| Sep 30 2023 | n/a | n/a | -SEK 39m |
| Jun 30 2023 | n/a | n/a | -SEK 25m |
| Mar 31 2023 | n/a | n/a | -SEK 13m |
| Dec 31 2022 | SEK 5m | SEK 3m | SEK 5m |
Vergütung im Vergleich zum Markt: MagnusDie Gesamtvergütung ($USD671.26K) liegt über dem Durchschnitt von Unternehmen ähnlicher Größe auf dem Markt Swedish ($USD364.21K).
Entschädigung vs. Einkommen: MagnusDie Bezüge der Mitarbeiter sind im vergangenen Jahr um mehr als 20 % gestiegen.
Geschäftsführer
Magnus Larsson (56 yo)
4.6yrs
Amtszeit
SEK 6,600,000
Vergütung
Mr. Magnus Larsson is Chief Executive Officer and President of Pricer AB (publ) from December 2022. He served as Acting Chief Executive Officer at Pricer AB (publ) since February 2022 until December 2022 a...
Führungsteam
| Name | Position | Amtszeit | Vergütung | Eigentümerschaft |
|---|---|---|---|---|
| President & CEO | 4.6yrs | SEK 6.60m | 0.054% SEK 360.9k | |
| Chief Financial Officer | 2.6yrs | keine Daten | 0.34% SEK 2.2m | |
| Chief Operating Officer | 1.7yrs | keine Daten | 0.033% SEK 220.9k | |
| Senior VP of People & Communications | no data | keine Daten | keine Daten | |
| Chief Digital Officer | 7.7yrs | keine Daten | 0.024% SEK 160.8k | |
| Chief Growth Officer | 4.7yrs | keine Daten | 0.061% SEK 404.4k | |
| Chief Product Officer | 3.7yrs | keine Daten | keine Daten | |
| Chief Commercial Officer | 1.7yrs | keine Daten | keine Daten |
3.7yrs
Durchschnittliche Betriebszugehörigkeit
56yo
Durchschnittliches Alter
Erfahrenes Management: PRIC BDas Führungsteam des Unternehmens gilt als erfahren (3.7 Jahre durchschnittliche Betriebszugehörigkeit).
Vorstandsmitglieder
| Name | Position | Amtszeit | Vergütung | Eigentümerschaft |
|---|---|---|---|---|
| Independent Director | 1.1yrs | keine Daten | keine Daten | |
| Independent Director | 3.3yrs | SEK 400.00k | 0.22% SEK 1.5m | |
| Independent Director | 3.3yrs | SEK 400.00k | keine Daten | |
| Independent Chairman of Board | 3.3yrs | SEK 800.00k | 0.090% SEK 594.5k | |
| Independent Director | 10.7yrs | SEK 400.00k | keine Daten |
3.3yrs
Durchschnittliche Betriebszugehörigkeit
57yo
Durchschnittliches Alter
Erfahrener Vorstand: PRIC BDie Vorstandsmitglieder gelten als erfahren (3.3 Jahre durchschnittliche Amtszeit).
Unternehmensanalyse und Finanzdaten Status
| Daten | Zuletzt aktualisiert (UTC-Zeit) |
|---|---|
| Unternehmensanalyse | 2026/09/20 09:48 |
| Aktienkurs zum Tagesende | 2026/09/18 00:00 |
| Gewinne | 2026/06/30 |
| Jährliche Einnahmen | 2025/12/31 |
Datenquellen
Die in unserer Unternehmensanalyse verwendeten Daten stammen von S&P Global Market Intelligence LLC. Die folgenden Daten werden in unserem Analysemodell verwendet, um diesen Bericht zu erstellen. Die Daten sind normalisiert, was zu einer Verzögerung bei der Verfügbarkeit der Quelle führen kann.
| Paket | Daten | Zeitrahmen | Beispiel US-Quelle * |
|---|---|---|---|
| Finanzdaten des Unternehmens | 10 Jahre |
| |
| Konsensschätzungen der Analysten | +3 Jahre |
|
|
| Marktpreise | 30 Jahre |
| |
| Eigentümerschaft | 10 Jahre |
| |
| Verwaltung | 10 Jahre |
| |
| Wichtige Entwicklungen | 10 Jahre |
|
* Beispiel für US-Wertpapiere, für nicht-US-amerikanische Wertpapiere werden gleichwertige regulatorische Formulare und Quellen verwendet.
Sofern nicht anders angegeben, beziehen sich alle Finanzdaten auf einen Jahreszeitraum, werden aber vierteljährlich aktualisiert. Dies wird als Trailing Twelve Month (TTM) oder Last Twelve Month (LTM) Daten bezeichnet. Erfahren Sie mehr.
Analysemodell und Schneeflocke
Details zum Analysemodell, mit dem dieser Bericht erstellt wurde, finden Sie auf unserer Github-Seite; außerdem bieten wir Leitfäden zur Nutzung unserer Berichte und Tutorials auf Youtube an.
Erfahren Sie mehr über das , das das Simply Wall St-Analysemodell entworfen und entwickelt hat.
Metriken für Industrie und Sektor
Unsere Branchen- und Sektionskennzahlen werden alle 6 Stunden von Simply Wall St berechnet. Details zu unserem Verfahren finden Sie auf Github.
Analysten-Quellen
Pricer AB (publ) wird von 5 Analysten beobachtet. 2 dieser Analysten hat die Umsatz- oder Gewinnschätzungen übermittelt, die als Grundlage für unseren Bericht dienen. Die von den Analysten übermittelten Daten werden im Laufe des Tages aktualisiert.
| Analyst | Einrichtung |
|---|---|
| null null | ABG Sundal Collier |
| null null | ABG Sundal Collier Sponsored |
| Erik Granström | DNB Carnegie |