Planet Fitness (PLNT) Stock Overview
Planet Fitness, Inc., together with its subsidiaries, franchises and operates fitness centers under the Planet Fitness brand. More details
| Snowflake Score | |
|---|---|
| Valuation | 5/6 |
| Future Growth | 1/6 |
| Past Performance | 4/6 |
| Financial Health | 1/6 |
| Dividends | 0/6 |
PLNT Community Fair Values
Create NarrativeSee what 16 others think this stock is worth. Follow their fair value or set your own to get alerts.
Analyst Price Targets
Planet Fitness, Inc. Competitors
Price History & Performance
| Historical stock prices | |
|---|---|
| Current Share Price | US$55.91 |
| 52 Week High | US$114.26 |
| 52 Week Low | US$37.03 |
| Beta | 1.04 |
| 1 Month Change | 6.11% |
| 3 Month Change | -14.48% |
| 1 Year Change | -48.04% |
| 3 Year Change | -9.10% |
| 5 Year Change | -26.04% |
| Change since IPO | 249.44% |
Recent News & Updates
Narrative Update • Jul 22
PLNT: Turnaround Efforts And Weight Loss Tailwinds Will Restore Future P E Multiple
The updated Planet Fitness analyst price target reflects a reset in fair value from about $149 to $108, as analysts balance cautious assumptions on growth and valuation multiples with improving views on potential member trends, weight loss drug tailwinds, and progress on the company’s turnaround efforts. Analyst Commentary Recent Street commentary on Planet Fitness has shifted toward a more balanced tone, with several bullish analysts highlighting potential upside tied to the company’s turnaround efforts, weight loss drug exposure, and what they see as an appealing valuation setup.
Narrative Update • Jul 08
PLNT: New CFO And Wellness Tailwinds Will Support Future Upside
Analysts have reduced the Planet Fitness fair value estimate from about $112.06 to $66.64. This reflects lower modeled revenue growth and valuation multiples, which are partly balanced by slightly higher margin assumptions and a modestly higher discount rate.Recent updates
Narrative Update • Jul 22
PLNT: Turnaround Efforts And Weight Loss Tailwinds Will Restore Future P E Multiple
The updated Planet Fitness analyst price target reflects a reset in fair value from about $149 to $108, as analysts balance cautious assumptions on growth and valuation multiples with improving views on potential member trends, weight loss drug tailwinds, and progress on the company’s turnaround efforts. Analyst Commentary Recent Street commentary on Planet Fitness has shifted toward a more balanced tone, with several bullish analysts highlighting potential upside tied to the company’s turnaround efforts, weight loss drug exposure, and what they see as an appealing valuation setup.Narrative Update • Jul 08
PLNT: New CFO And Wellness Tailwinds Will Support Future Upside
Analysts have reduced the Planet Fitness fair value estimate from about $112.06 to $66.64. This reflects lower modeled revenue growth and valuation multiples, which are partly balanced by slightly higher margin assumptions and a modestly higher discount rate.
Narrative Update • Jun 24
PLNT: Pricing Pause And Slower Member Additions Will Pressure Future Returns
Analysts raised the Planet Fitness price target by $4 to $54, reflecting updated views that weigh recent cuts from several firms against expectations for steadier trends in revenue, profit margins, and unit expansion over time as management emphasizes a more accessible brand message and pauses planned price increases. Analyst Commentary Recent Street research on Planet Fitness reflects a mixed backdrop, with the latest move being a modest price target increase to $54 that sits against a larger wave of prior cuts and rating downgrades.Seeking Alpha • Jun 19
Planet Fitness: Member Growth Reset Blocks A Buy (Rating Downgrade)
Summary Planet Fitness is downgraded to hold as member growth underperforms, guidance is cut, and near-term catalysts are lacking. PLNT’s value-oriented model faces challenges: competitive pressures, macro headwinds, and paused pricing initiatives signal uncertain volume growth. The franchise model remains intact, with strong incremental margins and significant cash generation supporting continued expansion. At ~15x forward PE, PLNT’s valuation reflects reset expectations; multiple expansion depends on proven member growth reacceleration, likely not visible until Q1 2027. Read the full article on Seeking AlphaNarrative Update • Jun 05
PLNT: Membership Slowdown And Pricing Pause Will Weigh On Credibility
Analysts have adjusted the Planet Fitness fair value framework while keeping the modeled long term value around $45. This reflects a mix of trimmed Street price targets, including cuts from firms like UBS and Roth Capital, alongside at least one recent increase to $54, as they factor in softer membership trends, a paused price hike, and efforts to reconnect with non gym members.Narrative Update • May 21
PLNT: Lower Membership Momentum Will Pressure Credibility And Limit Repricing Potential
Narrative update based on revised price targets Analysts have reset expectations for Planet Fitness, with the internal fair value estimate moving from $90.00 to $45.00. This reflects lower assumed revenue growth, a higher discount rate, compressed future P/E multiples, and softer EBITDA and same-store sales outlooks highlighted across recent research reports.Narrative Update • May 04
PLNT: Wellness Tailwinds And Franchise Expansion Will Restore Future P E Multiple
Planet Fitness' updated fair value estimate edged up slightly to $148.69, as analysts weighed a series of lower, but still generally supportive, price targets in the $90 to $175 range, alongside views that recent guidance stumbles and timing headwinds have not altered the long term appeal of the business model. Analyst Commentary Recent research has centered on two themes for Planet Fitness: a reset in expectations around 2026 guidance and timing headwinds, alongside continued confidence in the core business model, member growth opportunity, and long term unit expansion.Narrative Update • Apr 20
PLNT: Wellness Tailwinds And Franchise Expansion Will Support Higher Future P E Multiple
Planet Fitness' updated analyst price target has moved lower as analysts factor in slightly softer projected revenue growth, a higher discount rate and a reset in future P/E expectations, while still recognizing consistent profitability and constructive industry research commentary, including price targets clustered around $90 to $130 and select higher outliers up to $175. Analyst Commentary Recent Street research on Planet Fitness shows a mix of recalibrated expectations and ongoing confidence in the business model.Narrative Update • Apr 06
PLNT: Wellness Tailwinds And Mexico Expansion Will Support Future Upside
Planet Fitness' analyst fair value estimate has been reset from $130.00 to about $112.06 as analysts factor in a slightly higher discount rate, modestly softer long term margin and P/E assumptions, while still pointing to supportive industry trends, member and unit growth, and ongoing international expansion. Analyst Commentary Recent Street research on Planet Fitness offers a mix of optimism around the business model and industry setup, alongside caution tied to guidance, execution and communication.Narrative Update • Mar 23
PLNT: 2026 Membership And Comp Recovery Will Restore Credibility And Repricing
Analysts kept the fair value estimate for Planet Fitness steady at $90 while refining underlying model inputs, citing mixed reactions to updated 2026 guidance, a series of recalibrated price targets across the Street, and new Overweight initiations that highlight both credibility concerns and ongoing interest in the high value, low price fitness segment. Analyst Commentary Street views on Planet Fitness have shifted toward more cautious territory even as some firms continue to highlight long term potential in the high value, low price gym category.Narrative Update • Mar 09
PLNT: 2026 Membership And Comp Recovery Will Drive Future Repricing
The analyst fair value estimate for Planet Fitness has been reduced from $112.00 to $90.00. This reflects lower Street price targets and updated assumptions around discount rate, profit margin, and future P/E as analysts factor in softer guidance, weather-related headwinds, and communication issues around 2026 expectations.Narrative Update • Feb 22
PLNT: Mexico Expansion And Premium P/E Assumptions Will Support Long Term Upside
Analysts have nudged their Planet Fitness price targets higher, with recent $1 and $5 increases contributing to a refreshed fair value view around $130. This view is supported by slightly adjusted growth, margin expectations and a modestly updated future P/E assumption.Narrative Update • Feb 07
PLNT: Multi Year Earnings Framework Will Support Higher Future P E Multiple
Analysts nudged their Planet Fitness fair value estimate higher by about US$2 to roughly US$164, citing updated models that reflect the recent series of price target increases and refreshed expectations for revenue growth, profit margins and future P/E multiples. Analyst Commentary Recent Street research has tilted constructive on Planet Fitness, with several bullish analysts revisiting their models and nudging price targets higher following company updates and sector readthroughs.Narrative Update • Jan 23
PLNT: Investor Day Framework And Membership Trends Will Drive Future Repricing
Analysts have raised their Planet Fitness fair value estimate to $112 from $105, citing updated research that reflects higher revenue growth and profit margin assumptions, along with a lower future P/E multiple and a modestly reduced discount rate. Analyst Commentary Recent Street research on Planet Fitness has leaned constructive, with several firms lifting their price targets following what they describe as solid Q3 results, positive investor day messaging, and updated long term financial frameworks.Narrative Update • Jan 09
PLNT: Member Momentum And Asset Light Model Will Support Long Term Expansion
Analysts trimmed their discount rate and profit margin assumptions slightly while keeping fair value unchanged at US$130.41, reflecting recent price target raises into the US$120 to US$130 range. These are supported by upbeat views on Planet Fitness's long term growth algorithm, Q3 upside, and an asset light model aligned with broader health and wellness trends.Narrative Update • Dec 26
PLNT: Multi-Year Earnings Framework Will Support Durable Margin Expansion
Analysts have raised their Planet Fitness price target to approximately $162 per share from about $155, citing faster expected revenue growth, higher long term profit margins, and a more achievable multi year earnings algorithm following a series of positive estimate revisions and target increases across the Street. Analyst Commentary Bullish analysts are increasingly constructive on the Planet Fitness story, pointing to a combination of strong recent execution, a more visible long term growth algorithm, and upside to current Street expectations.Narrative Update • Dec 12
PLNT: Rising Member Trends Will Support Long Term Unit Expansion Outlook
Analysts have modestly raised their fair value estimate for Planet Fitness by about $1.50 per share, reflecting higher price targets in the $120 to $130 range as they cite stronger than expected Q3 momentum, an above consensus long term EBITDA growth outlook, and durable health and wellness demand. Analyst Commentary Bullish analysts highlight that the recent string of price target increases is grounded in both stronger than expected Q3 results and a more ambitious, yet still viewed as achievable, long term financial algorithm.Narrative Update • Nov 27
PLNT: Rising Member Join Trends Will Sustain Momentum Through 2025 Expansion Plans
Planet Fitness saw its analyst price target rise by $4 to $128.94 as analysts pointed to accelerating revenue growth, improving margins, and positive financial updates from recent investor communications. Analyst Commentary Analysts have recently provided a range of bullish adjustments to Planet Fitness’s price targets, highlighting strong momentum in both financial performance and strategic execution.Narrative Update • Nov 10
PLNT: Accelerating Member Momentum Will Drive Expansion Amid Competitive Industry Pressures
The analyst price target for Planet Fitness has increased to approximately $125 from $122.81. Analysts highlight accelerating momentum, stronger-than-expected results, and improved churn trends as factors supporting the company's growth outlook.Narrative Update • Sep 05
Global Club Expansion And Youth Engagement Will Foster Future Success
With no analyst reasoning provided, key valuation metrics for Planet Fitness—including the consensus price target, discount rate, and future P/E ratio—remained effectively unchanged, with the fair value estimate steady at $122.81. What's in the News The company repurchased 21,519 shares for $2.07 million, completing a total buyback of 565,745 shares for $52.08 million under the June 2024 program.Analysis Article • Sep 02
A Look At The Intrinsic Value Of Planet Fitness, Inc. (NYSE:PLNT)
Key Insights Planet Fitness' estimated fair value is US$120 based on 2 Stage Free Cash Flow to Equity Planet Fitness...Analysis Article • Jul 23
Is It Too Late To Consider Buying Planet Fitness, Inc. (NYSE:PLNT)?
While Planet Fitness, Inc. ( NYSE:PLNT ) might not have the largest market cap around , it led the NYSE gainers with a...Analysis Article • Jul 05
Here's Why We Think Planet Fitness (NYSE:PLNT) Is Well Worth Watching
Investors are often guided by the idea of discovering 'the next big thing', even if that means buying 'story stocks...Analysis Article • Jun 01
A Look At The Fair Value Of Planet Fitness, Inc. (NYSE:PLNT)
Key Insights The projected fair value for Planet Fitness is US$112 based on 2 Stage Free Cash Flow to Equity With...Analysis Article • May 09
Planet Fitness, Inc.'s (NYSE:PLNT) Share Price Matching Investor Opinion
With a price-to-earnings (or "P/E") ratio of 47.3x Planet Fitness, Inc. ( NYSE:PLNT ) may be sending very bearish...Analysis Article • Apr 21
Should You Investigate Planet Fitness, Inc. (NYSE:PLNT) At US$93.81?
While Planet Fitness, Inc. ( NYSE:PLNT ) might not have the largest market cap around , it saw significant share price...Seeking Alpha • Mar 30
Planet Fitness: Rating Upgrade On Clear Long-Term Earnings Growth Outlook
Summary I upgrade my rating for Planet Fitness to a strong buy due to a brighter earnings growth outlook and solid demand fundamentals. Key drivers include increased membership, pricing power, improved franchisee returns, and international expansion, particularly in Europe. Despite potential near-term volatility, I believe PLNT's long-term growth prospects and earnings outlook are significantly stronger. Read the full article on Seeking AlphaSeeking Alpha • Mar 08
Planet Fitness: A New Year Brings More Hope To This Gym Franchise (Rating Upgrade)
Summary I'm upgrading Planet Fitness to a neutral rating after a sharp acceleration in revenue as well as same-club sales in Q4. The company plans to open 160-170 new gyms in FY25, up from 150 in FY24, alongside 5-6% same-club sales growth. Strong same-club sales growth has been driven by recent price increases and upsells to the higher-tier Black Card membership, thanks to a shrinking price gap between the two tiers. Key risks include potential churn after the New Year season and reliance on re-equipment sales, which could impact franchisee profitability. At ~18x forward adjusted EBITDA, Planet Fitness remains expensive. I'm holding out for an entry point near ~$65, or 13x adjusted EBITDA. Read the full article on Seeking AlphaSeeking Alpha • Feb 26
Planet Fitness: Well-Run, But A Slow Year Ahead
Summary Planet Fitness Q4 revenues rose 19.4% to $340.5 million, driven by higher membership fees, new equipment sales, and franchise fees. Adjusted EBITDA increased to $130.8 million, with net income up to $47.6 million, beating earnings estimates by $0.08 per share. Despite strong performance, guidance for 2025 was light, with 160-170 new clubs and 5-6% same-store sales growth, lower than historical rates. We continue to hold our house position due to long-term growth potential, despite current valuation concerns and market pressure. Read the full article on Seeking AlphaAnalysis Article • Feb 11
If EPS Growth Is Important To You, Planet Fitness (NYSE:PLNT) Presents An Opportunity
Investors are often guided by the idea of discovering 'the next big thing', even if that means buying 'story stocks...Analysis Article • Jan 19
Why Planet Fitness, Inc. (NYSE:PLNT) Could Be Worth Watching
Planet Fitness, Inc. ( NYSE:PLNT ), might not be a large cap stock, but it led the NYSE gainers with a relatively large...Analysis Article • Jan 01
Calculating The Fair Value Of Planet Fitness, Inc. (NYSE:PLNT)
Key Insights Using the 2 Stage Free Cash Flow to Equity, Planet Fitness fair value estimate is US$89.28 Current share...Seeking Alpha • Jan 01
Planet Fitness: Rating Upgrade On Growth Acceleration Outlook
Summary I upgraded my rating for Planet Fitness from Hold to Buy, anticipating mid-teens revenue growth driven by macro and demographic tailwinds. Declining interest rates should ease financing costs, boosting unit openings and membership growth, reversing the recent slowdown in revenue growth. PLNT's strong brand awareness and scale advantage position it well to capture demand from the growing Gen Z demographic focused on fitness and affordability. Read the full article on Seeking AlphaAnalysis Article • Dec 02
Why Investors Shouldn't Be Surprised By Planet Fitness, Inc.'s (NYSE:PLNT) 26% Share Price Surge
The Planet Fitness, Inc. ( NYSE:PLNT ) share price has done very well over the last month, posting an excellent gain of...Seeking Alpha • Nov 07
Planet Fitness: Powering To New Highs
Summary Planet Fitness, Inc. has shown strong growth with Q3 revenues up 5.3% and adjusted EBITDA rising to $123.1 million, despite slower equipment sales. The company’s franchise and subscription model remains robust, with 21 new stores opened in Q3, emphasizing the need for international expansion. Concerns about debt persist, with net debt-to-adjusted EBITDA leverage at 4.5X, but the company’s increased guidance has triggered a stock rally. Revenue and EPS growth expectations have been raised, making it a good time to hold shares, though traders might consider taking some profits. Read the full article on Seeking AlphaAnalysis Article • Nov 05
Here's Why Planet Fitness (NYSE:PLNT) Has Caught The Eye Of Investors
It's common for many investors, especially those who are inexperienced, to buy shares in companies with a good story...Analysis Article • Oct 18
Planet Fitness, Inc. (NYSE:PLNT) Not Lagging Market On Growth Or Pricing
With a price-to-earnings (or "P/E") ratio of 42.3x Planet Fitness, Inc. ( NYSE:PLNT ) may be sending very bearish...Analysis Article • Sep 30
What Does Planet Fitness, Inc.'s (NYSE:PLNT) Share Price Indicate?
While Planet Fitness, Inc. ( NYSE:PLNT ) might not have the largest market cap around , it saw a double-digit share...Seeking Alpha • Sep 13
Planet Fitness: Recommending A Hold Despite Tailwinds
Summary I recommend a Hold rating for Planet Fitness Inc. due to fair valuation despite strong business fundamentals and growth potential. Planet Fitness excels with a low-cost, high-volume membership model, driving consistent revenue and EBITDA growth. Expansion plans into Europe and Asia are promising, leveraging current market trends and potential industry growth. Risks include competition from other gyms and the rise of home fitness, but Planet Fitness remains resilient with competitive pricing and growing memberships. Read the full article on Seeking Alpha
New Narrative • Aug 28
Expanding Globally And Innovating Pricing To Fuel Revenue And Royalty Income Surge
Expansion plans and new growth models aim to double domestic footprint and enhance global presence, promising higher franchisee revenue and royalty income.Analysis Article • Aug 21
Calculating The Fair Value Of Planet Fitness, Inc. (NYSE:PLNT)
Key Insights The projected fair value for Planet Fitness is US$92.47 based on 2 Stage Free Cash Flow to Equity With...Seeking Alpha • Aug 19
Planet Fitness: Visible Catalysts, But I Am Still Waiting For Growth To Accelerate
Summary PLNT showed improvement in revenue and earnings in Q2 2024, beating expectations. I believe the new CEO, Colleen Keating, is a good fit for the business. Potential for growth acceleration in FY25, but a cautious stance is maintained until concrete evidence of growth is seen. Read the full article on Seeking AlphaShareholder Returns
| PLNT | US Hospitality | US Market | |
|---|---|---|---|
| 7D | 4.5% | 6.4% | 1.0% |
| 1Y | -48.0% | -2.9% | 19.1% |
Return vs Industry: PLNT underperformed the US Hospitality industry which returned -3.9% over the past year.
Return vs Market: PLNT underperformed the US Market which returned 16.5% over the past year.
Price Volatility
| PLNT volatility | |
|---|---|
| PLNT Average Weekly Movement | 10.2% |
| Hospitality Industry Average Movement | 6.9% |
| Market Average Movement | 7.2% |
| 10% most volatile stocks in US Market | 16.3% |
| 10% least volatile stocks in US Market | 3.2% |
Stable Share Price: PLNT has not had significant price volatility in the past 3 months compared to the US market.
Volatility Over Time: PLNT's weekly volatility (10%) has been stable over the past year.
About the Company
| Founded | Employees | CEO | Website |
|---|---|---|---|
| 1992 | 4,393 | Colleen Keating | www.planetfitness.com |
Planet Fitness, Inc., together with its subsidiaries, franchises and operates fitness centers under the Planet Fitness brand. The company operates through three segments: Franchise, Corporate-Owned Clubs, and Equipment. The Franchise segment includes operations related to the franchising business in the United States, Puerto Rico, Canada, Panama, Mexico and Australia.
Planet Fitness, Inc. Fundamentals Summary
| PLNT fundamental statistics | |
|---|---|
| Market cap | US$4.45b |
| Earnings (TTM) | US$228.79m |
| Revenue (TTM) | US$1.29b |
19.3x
P/E Ratio3.4x
P/S RatioIs PLNT overvalued?
See Fair Value and valuation analysisEarnings & Revenue
| PLNT income statement (TTM) | |
|---|---|
| Revenue | US$1.29b |
| Cost of Revenue | US$530.52m |
| Gross Profit | US$756.93m |
| Other Expenses | US$528.14m |
| Earnings | US$228.79m |
Last Reported Earnings
Mar 31, 2026
Next Earnings Date
Aug 06, 2026
| Earnings per share (EPS) | 2.89 |
| Gross Margin | 58.79% |
| Net Profit Margin | 17.77% |
| Debt/Equity Ratio | -513.5% |
How did PLNT perform over the long term?
See historical performance and comparisonCompany Analysis and Financial Data Status
| Data | Last Updated (UTC time) |
|---|---|
| Company Analysis | 2026/07/31 00:32 |
| End of Day Share Price | 2026/07/31 00:00 |
| Earnings | 2026/03/31 |
| Annual Earnings | 2025/12/31 |
Data Sources
The data used in our company analysis is from S&P Global Market Intelligence LLC. The following data is used in our analysis model to generate this report. Data is normalised which can introduce a delay from the source being available.
| Package | Data | Timeframe | Example US Source * |
|---|---|---|---|
| Company Financials | 10 years |
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| Analyst Consensus Estimates | +3 years |
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| Market Prices | 30 years |
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| Ownership | 10 years |
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| Management | 10 years |
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| Key Developments | 10 years |
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* Example for US securities, for non-US equivalent regulatory forms and sources are used.
Unless specified all financial data is based on a yearly period but updated quarterly. This is known as Trailing Twelve Month (TTM) or Last Twelve Month (LTM) Data. Learn more.
Analysis Model and Snowflake
Details of the analysis model used to generate this report is available on our Github page, we also have guides on how to use our reports and tutorials on Youtube.
Learn about the world class team who designed and built the Simply Wall St analysis model.
Industry and Sector Metrics
Our industry and section metrics are calculated every 6 hours by Simply Wall St, details of our process are available on Github.
Analyst Sources
Planet Fitness, Inc. is covered by 27 analysts. 20 of those analysts submitted the estimates of revenue or earnings used as inputs to our report. Analysts submissions are updated throughout the day.
| Analyst | Institution |
|---|---|
| Jonathan Komp | Baird |
| Brennan Matthews | Berenberg |
| Xian Siew Hew Sam | BNP Paribas |