Cricut (CRCT) Stock Overview
Engages in the design, marketing, and distribution of a creativity platform that enables users to turn ideas into professional-looking handmade goods in the United States, Canada, the United Kingdom, Ireland, Australia, New Zealand, Western Europe, the Middle East, Latin America, South Africa, and Asia. More details
| Snowflake Score | |
|---|---|
| Valuation | 2/6 |
| Future Growth | 1/6 |
| Past Performance | 5/6 |
| Financial Health | 6/6 |
| Dividends | 4/6 |
CRCT Community Fair Values
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Cricut, Inc. Competitors
Price History & Performance
| Historical stock prices | |
|---|---|
| Current Share Price | US$5.79 |
| 52 Week High | US$7.33 |
| 52 Week Low | US$3.94 |
| Beta | 0.062 |
| 1 Month Change | 12.65% |
| 3 Month Change | -2.03% |
| 1 Year Change | 1.05% |
| 3 Year Change | -7.21% |
| 5 Year Change | n/a |
| Change since IPO | -67.47% |
Recent News & Updates
Cricut: Growth In 2Q25 Is Not Driven By Organic Means
Aug 20Investors Don't See Light At End Of Cricut, Inc.'s (NASDAQ:CRCT) Tunnel And Push Stock Down 36%
Aug 02
Recent updates
Cricut: Growth In 2Q25 Is Not Driven By Organic Means
Aug 20Investors Don't See Light At End Of Cricut, Inc.'s (NASDAQ:CRCT) Tunnel And Push Stock Down 36%
Aug 02Cricut, Inc.'s (NASDAQ:CRCT) Shares Climb 25% But Its Business Is Yet to Catch Up
May 11Cricut: Engagement Rates Remain Poor, But There Are Bright Spots
Mar 19Cricut Is A 'Buy' After Emerging From The Hype Phase
Feb 07Returns On Capital At Cricut (NASDAQ:CRCT) Paint A Concerning Picture
Feb 06There's Reason For Concern Over Cricut, Inc.'s (NASDAQ:CRCT) Massive 26% Price Jump
Dec 17We Think Cricut's (NASDAQ:CRCT) Healthy Earnings Might Be Conservative
Nov 14Cricut Inc.: There Are Still Visible Operational Headwinds
Nov 08Some Confidence Is Lacking In Cricut, Inc.'s (NASDAQ:CRCT) P/E
Oct 08Cricut: Near-Term Outlook Continues To See Pressure From Poor Macro Backdrop
Sep 11Is Cricut, Inc. (NASDAQ:CRCT) Trading At A 45% Discount?
Aug 09Cricut: I Still Have Doubts, But The Turnaround Is Beginning To Visualize
Aug 07Here's What's Concerning About Cricut's (NASDAQ:CRCT) Returns On Capital
Jun 06Cricut: Don't See Any Catalyst For Demand To Recover
Jun 04Cricut: Expect Poor FY2024 Performance To Drag Down Valuation
Mar 22Cricut (NASDAQ:CRCT) May Have Issues Allocating Its Capital
Feb 14Cricut, Inc.'s (NASDAQ:CRCT) Shareholders Might Be Looking For Exit
Dec 30Cricut (NASDAQ:CRCT) May Have Issues Allocating Its Capital
Sep 16Cricut (NASDAQ:CRCT) Is Reinvesting At Lower Rates Of Return
May 24Is Cricut, Inc. (NASDAQ:CRCT) Expensive For A Reason? A Look At Its Intrinsic Value
Mar 09Here's What's Concerning About Cricut's (NASDAQ:CRCT) Returns On Capital
Jan 31Shareholder Returns
| CRCT | US Consumer Durables | US Market | |
|---|---|---|---|
| 7D | 1.6% | 0.3% | 1.3% |
| 1Y | 1.0% | -3.8% | 16.2% |
Return vs Industry: CRCT exceeded the US Consumer Durables industry which returned -3.8% over the past year.
Return vs Market: CRCT underperformed the US Market which returned 16.2% over the past year.
Price Volatility
| CRCT volatility | |
|---|---|
| CRCT Average Weekly Movement | 8.5% |
| Consumer Durables Industry Average Movement | 7.5% |
| Market Average Movement | 6.5% |
| 10% most volatile stocks in US Market | 17.6% |
| 10% least volatile stocks in US Market | 3.0% |
Stable Share Price: CRCT has not had significant price volatility in the past 3 months compared to the US market.
Volatility Over Time: CRCT's weekly volatility (8%) has been stable over the past year.
About the Company
| Founded | Employees | CEO | Website |
|---|---|---|---|
| 1969 | 640 | Ashish Arora | cricut.com |
Cricut, Inc. engages in the design, marketing, and distribution of a creativity platform that enables users to turn ideas into professional-looking handmade goods in the United States, Canada, the United Kingdom, Ireland, Australia, New Zealand, Western Europe, the Middle East, Latin America, South Africa, and Asia. It operates through Platform and Products segments. The company offers connected machines, accessories, and materials for users to create personalized birthday cards, mugs, T-shirts, and large-scale interior decorations.
Cricut, Inc. Fundamentals Summary
| CRCT fundamental statistics | |
|---|---|
| Market cap | US$1.21b |
| Earnings (TTM) | US$71.82m |
| Revenue (TTM) | US$711.95m |
Is CRCT overvalued?
See Fair Value and valuation analysisEarnings & Revenue
| CRCT income statement (TTM) | |
|---|---|
| Revenue | US$711.95m |
| Cost of Revenue | US$340.70m |
| Gross Profit | US$371.24m |
| Other Expenses | US$299.43m |
| Earnings | US$71.82m |
Last Reported Earnings
Jun 30, 2025
Next Earnings Date
n/a
| Earnings per share (EPS) | 0.34 |
| Gross Margin | 52.14% |
| Net Profit Margin | 10.09% |
| Debt/Equity Ratio | 0% |
How did CRCT perform over the long term?
See historical performance and comparisonDividends
Company Analysis and Financial Data Status
| Data | Last Updated (UTC time) |
|---|---|
| Company Analysis | 2025/08/27 22:16 |
| End of Day Share Price | 2025/08/27 00:00 |
| Earnings | 2025/06/30 |
| Annual Earnings | 2024/12/31 |
Data Sources
The data used in our company analysis is from S&P Global Market Intelligence LLC. The following data is used in our analysis model to generate this report. Data is normalised which can introduce a delay from the source being available.
| Package | Data | Timeframe | Example US Source * |
|---|---|---|---|
| Company Financials | 10 years |
| |
| Analyst Consensus Estimates | +3 years |
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| Market Prices | 30 years |
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| Ownership | 10 years |
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| Management | 10 years |
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| Key Developments | 10 years |
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* Example for US securities, for non-US equivalent regulatory forms and sources are used.
Unless specified all financial data is based on a yearly period but updated quarterly. This is known as Trailing Twelve Month (TTM) or Last Twelve Month (LTM) Data. Learn more.
Analysis Model and Snowflake
Details of the analysis model used to generate this report is available on our Github page, we also have guides on how to use our reports and tutorials on Youtube.
Learn about the world class team who designed and built the Simply Wall St analysis model.
Industry and Sector Metrics
Our industry and section metrics are calculated every 6 hours by Simply Wall St, details of our process are available on Github.
Analyst Sources
Cricut, Inc. is covered by 5 analysts. 3 of those analysts submitted the estimates of revenue or earnings used as inputs to our report. Analysts submissions are updated throughout the day.
| Analyst | Institution |
|---|---|
| Adrienne Yih-Tennant | Barclays |
| Asiya Merchant | Citigroup Inc |
| Eric Sheridan | Goldman Sachs |