Baidu Past Earnings Performance

Past criteria checks 5/6

Baidu has been growing earnings at an average annual rate of 6.8%, while the Interactive Media and Services industry saw earnings growing at 20.1% annually. Revenues have been growing at an average rate of 5.4% per year. Baidu's return on equity is 8.5%, and it has net margins of 17.4%.

Key information

6.8%

Earnings growth rate

6.1%

EPS growth rate

Interactive Media and Services Industry Growth6.2%
Revenue growth rate5.4%
Return on equity8.5%
Net Margin17.4%
Next Earnings Update21 May 2025

Recent past performance updates

Recent updates

Baidu: We Have Seen A Business Like This Before

Mar 26

Baidu: Phoenix Is Rising From The Ashes

Mar 20

Here's What Analysts Are Forecasting For Baidu, Inc. (NASDAQ:BIDU) After Its Annual Results

Feb 21
Here's What Analysts Are Forecasting For Baidu, Inc. (NASDAQ:BIDU) After Its Annual Results

Baidu: Struggling A Bit, But Is Undervalued With Long-Term Potential

Feb 19

Baidu: Big AI Upside With Downside Protection

Feb 04

Baidu (NASDAQ:BIDU) Seems To Use Debt Rather Sparingly

Jan 07
Baidu (NASDAQ:BIDU) Seems To Use Debt Rather Sparingly

Baidu: Too Cheap To Ignore

Jan 07

Baidu Is Cheap And Has Low Growth, But AI Is A Wildcard

Dec 27

Sentiment Still Eluding Baidu, Inc. (NASDAQ:BIDU)

Dec 16
Sentiment Still Eluding Baidu, Inc. (NASDAQ:BIDU)

Investors Will Want Baidu's (NASDAQ:BIDU) Growth In ROCE To Persist

Nov 28
Investors Will Want Baidu's (NASDAQ:BIDU) Growth In ROCE To Persist
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ERNIE 40 Turbo And AI Cloud Fuel A Promising Transformation Toward Growth And Innovation

Nov 24 AI-driven transformation and ERNIE expansion could boost revenue and user engagement through enhanced product offerings and enterprise adoption.

Baidu Q3 2024 Review: The Good, The Bad, And The Ugly

Nov 22

The Big Short's Michael Burry: Betting On China With Baidu And Others

Nov 15

Baidu: Buy After The Post-Stimulus-News Dip, Big FCF Yield

Nov 06

It's Time To Buy Baidu Again

Oct 25

Baidu: Re-Evaluating The AI Outlook

Oct 02

Baidu: Be Greedy When Others Are Fearful

Sep 17

Not Many Are Piling Into Baidu, Inc. (NASDAQ:BIDU) Just Yet

Sep 14
Not Many Are Piling Into Baidu, Inc. (NASDAQ:BIDU) Just Yet

Baidu: 7.4X P/E, Strong FCF And Capital Return Potential

Sep 01

Baidu Stock: Why Some Institutional Investors Have Been Loading Up

Aug 23

Baidu's (NASDAQ:BIDU) Returns On Capital Are Heading Higher

Aug 23
Baidu's (NASDAQ:BIDU) Returns On Capital Are Heading Higher

Baidu: China's AI And Robotaxi Leader Is In The Discount Bin

Aug 15

These 4 Measures Indicate That Baidu (NASDAQ:BIDU) Is Using Debt Safely

Aug 05
These 4 Measures Indicate That Baidu (NASDAQ:BIDU) Is Using Debt Safely

Baidu: GenAI May Take Years To Drive Overall Revenue Growth

Jul 15

It's Time To Buy Baidu

Jul 02

Baidu: Very Deep Safety Margin

Jun 22

Baidu: Facing Competition In AI But Potential Seasonality-Led Upside

Jun 10

Baidu, Inc.'s (NASDAQ:BIDU) Subdued P/E Might Signal An Opportunity

May 21
Baidu, Inc.'s (NASDAQ:BIDU) Subdued P/E Might Signal An Opportunity

Baidu Q1 Earnings: The Turnaround Is Finally Gaining Momentum

May 17

Baidu Is Poised To Make The Most Of China's AI Comeback

May 07

We Think Baidu (NASDAQ:BIDU) Can Manage Its Debt With Ease

May 02
We Think Baidu (NASDAQ:BIDU) Can Manage Its Debt With Ease

Baidu: Buy The AI Story Without Paying For It

Apr 18

Baidu: Likely Partnership With Apple Adds Another Layer Of Upside To The AI Narrative

Apr 10

Baidu: A Cheap AI Play Ignored By The Market

Mar 05

Baidu: An Unloved AI-Related Name

Feb 26

Baidu: Poised For Upside As AI Monetization Begins

Jan 26

Baidu: Chinese Risk Is Overdone

Jan 16

Revenue & Expenses Breakdown

How Baidu makes and spends money. Based on latest reported earnings, on an LTM basis.


Earnings and Revenue History

NasdaqGS:BIDU Revenue, expenses and earnings (CNY Millions)
DateRevenueEarningsG+A ExpensesR&D Expenses
31 Dec 24133,12523,17223,62022,133
30 Sep 24133,95220,45022,79622,905
30 Jun 24134,84219,49922,70723,640
31 Mar 24134,96719,22123,30524,132
31 Dec 23134,59819,59823,51924,192
30 Sep 23132,72422,07823,54623,563
30 Jun 23130,81715,25122,96123,219
31 Mar 23126,40813,67821,44723,130
31 Dec 22123,6756,96820,51423,315
30 Sep 22123,6864,02521,08425,047
30 Jun 22123,067-12,38823,21125,457
31 Mar 22124,770-16,66224,13425,448
31 Dec 21124,4939,87624,72324,938
30 Sep 21121,66813,58923,36623,218
30 Jun 21117,97943,82620,74621,612
31 Mar 21112,66347,99619,45620,168
31 Dec 20107,07422,38418,06319,513
30 Sep 20105,69523,55516,92518,599
30 Jun 20105,5433,50416,88218,728
31 Mar 20105,8352,34817,70818,623
31 Dec 19107,4131,98019,91018,346
30 Sep 19105,724-2,24421,89718,119
30 Jun 19106,05516,52522,88117,345
31 Mar 19107,09320,42222,14316,644
31 Dec 18103,87727,44319,23115,772
30 Sep 18100,93729,71416,91914,946
30 Jun 1896,59525,73315,02414,272
31 Mar 1890,72523,23513,45313,387
31 Dec 1786,70918,31813,12812,928
30 Sep 1780,66617,54012,83212,196
30 Jun 1774,85012,22712,68211,568
31 Mar 1771,61910,98613,94210,885
31 Dec 1670,54911,07515,07110,151
30 Sep 1671,03631,95216,2649,666
30 Jun 1671,16631,62418,3709,742
31 Mar 1669,47832,75218,0659,990
31 Dec 1566,38233,33517,07610,176
30 Sep 1561,73312,07216,0739,824
30 Jun 1556,87013,09713,0718,966
31 Mar 1552,28013,05811,3307,991
31 Dec 1449,05213,14410,3826,981
30 Sep 1444,52512,7098,7216,109
30 Jun 1439,89711,8987,4055,368

Quality Earnings: BIDU has high quality earnings.

Growing Profit Margin: BIDU's current net profit margins (17.4%) are higher than last year (14.6%).


Free Cash Flow vs Earnings Analysis


Past Earnings Growth Analysis

Earnings Trend: BIDU's earnings have grown by 6.8% per year over the past 5 years.

Accelerating Growth: BIDU's earnings growth over the past year (18.2%) exceeds its 5-year average (6.8% per year).

Earnings vs Industry: BIDU earnings growth over the past year (18.2%) exceeded the Interactive Media and Services industry 13.9%.


Return on Equity

High ROE: BIDU's Return on Equity (8.5%) is considered low.


Return on Assets


Return on Capital Employed


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Company Analysis and Financial Data Status

DataLast Updated (UTC time)
Company Analysis2025/04/27 06:40
End of Day Share Price 2025/04/25 00:00
Earnings2024/12/31
Annual Earnings2024/12/31

Data Sources

The data used in our company analysis is from S&P Global Market Intelligence LLC. The following data is used in our analysis model to generate this report. Data is normalised which can introduce a delay from the source being available.

PackageDataTimeframeExample US Source *
Company Financials10 years
  • Income statement
  • Cash flow statement
  • Balance sheet
Analyst Consensus Estimates+3 years
  • Forecast financials
  • Analyst price targets
Market Prices30 years
  • Stock prices
  • Dividends, Splits and Actions
Ownership10 years
  • Top shareholders
  • Insider trading
Management10 years
  • Leadership team
  • Board of directors
Key Developments10 years
  • Company announcements

* Example for US securities, for non-US equivalent regulatory forms and sources are used.

Unless specified all financial data is based on a yearly period but updated quarterly. This is known as Trailing Twelve Month (TTM) or Last Twelve Month (LTM) Data. Learn more.

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Industry and Sector Metrics

Our industry and section metrics are calculated every 6 hours by Simply Wall St, details of our process are available on Github.

Analyst Sources

Baidu, Inc. is covered by 83 analysts. 35 of those analysts submitted the estimates of revenue or earnings used as inputs to our report. Analysts submissions are updated throughout the day.

AnalystInstitution
Sau Shing ChowABCI Securities Company Limited
Zixiao YangArete Research Services LLP
null nullArgus Research Company