United Parks & Resorts (PRKS) Stock Overview
Operates as a theme park and entertainment company in the United States. More details
| Snowflake Score | |
|---|---|
| Valuation | 6/6 |
| Future Growth | 1/6 |
| Past Performance | 2/6 |
| Financial Health | 0/6 |
| Dividends | 0/6 |
Rewards
Risk Analysis
PRKS Community Fair Values
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Analyst Price Targets
United Parks & Resorts Inc. Competitors
Price History & Performance
| Historical stock prices | |
|---|---|
| Current Share Price | US$36.02 |
| 52 Week High | US$55.71 |
| 52 Week Low | US$28.77 |
| Beta | 1.14 |
| 1 Month Change | -19.83% |
| 3 Month Change | -21.49% |
| 1 Year Change | -29.32% |
| 3 Year Change | -24.52% |
| 5 Year Change | -33.74% |
| Change since IPO | 7.46% |
Recent News & Updates
Narrative Update • Aug 20
PRKS: Attendance Headwinds And Margin Pressure Will Drive Cautious Returns
The analyst price target for United Parks & Resorts has moved from $37 to $40 as analysts weigh slightly stronger long term revenue growth assumptions against lower margin expectations and a higher future P/E multiple, supported by a series of recent target increases from major firms alongside cautious commentary on attendance trends and macro headwinds. Analyst Commentary Recent Street commentary on United Parks & Resorts reflects a mixed backdrop, with several higher price targets sitting alongside fresh reminders about execution risks, attendance uncertainty and sensitivity to macro conditions.Analysis Article • Aug 12
United Parks & Resorts Inc. Just Missed EPS By 23%: Here's What Analysts Think Will Happen Next
Shareholders might have noticed that United Parks & Resorts Inc. ( NYSE:PRKS ) filed its quarterly result this time...
Narrative Update • Aug 05
PRKS: Fair Value Will Depend On Attendance Trends And IP Event Execution
Analysts now set a higher fair value estimate of $47.30 for United Parks & Resorts, up from $44.09, reflecting recent upward revisions to Street price targets and ongoing discussion around attendance trends, revenue growth, and weather-related headwinds. Analyst Commentary Recent research on United Parks & Resorts shows a mix of optimism and caution, with several firms adjusting price targets and ratings as they reassess attendance trends, weather impacts, and near term revenue visibility.Recent updates
Narrative Update • Aug 20
PRKS: Attendance Headwinds And Margin Pressure Will Drive Cautious Returns
The analyst price target for United Parks & Resorts has moved from $37 to $40 as analysts weigh slightly stronger long term revenue growth assumptions against lower margin expectations and a higher future P/E multiple, supported by a series of recent target increases from major firms alongside cautious commentary on attendance trends and macro headwinds. Analyst Commentary Recent Street commentary on United Parks & Resorts reflects a mixed backdrop, with several higher price targets sitting alongside fresh reminders about execution risks, attendance uncertainty and sensitivity to macro conditions.Analysis Article • Aug 12
United Parks & Resorts Inc. Just Missed EPS By 23%: Here's What Analysts Think Will Happen Next
Shareholders might have noticed that United Parks & Resorts Inc. ( NYSE:PRKS ) filed its quarterly result this time...Narrative Update • Aug 05
PRKS: Fair Value Will Depend On Attendance Trends And IP Event Execution
Analysts now set a higher fair value estimate of $47.30 for United Parks & Resorts, up from $44.09, reflecting recent upward revisions to Street price targets and ongoing discussion around attendance trends, revenue growth, and weather-related headwinds. Analyst Commentary Recent research on United Parks & Resorts shows a mix of optimism and caution, with several firms adjusting price targets and ratings as they reassess attendance trends, weather impacts, and near term revenue visibility.Seeking Alpha • Jun 26
United Parks & Resorts Is Cheap Enough To Ride Out The Pain
Summary United Parks & Resorts remains a 'Buy' despite recent underperformance versus the S&P 500, due to compelling valuation and operational improvements. PRKS faces declining attendance and revenue pressures, but management's cost-cutting and technology investments are expected to drive $50 million in annual savings. Per capita in-park spending is rising, offsetting some admission declines, while new initiatives in hotels, sponsorships, and real estate offer additional upside. PRKS trades at attractive multiples, with lower leverage than peers and significant EBITDA potential if attendance recovers to historical levels. Read the full article on Seeking Alpha
Narrative Update • Jun 18
PRKS: Execution And Share Repurchases Will Support Future Multiple Recovery
The analyst price target for United Parks & Resorts has been adjusted by $0, reflecting updated assumptions on discount rate, revenue growth, profit margin, and future P/E as analysts balance recent target hikes and cuts across the Street. Analyst Commentary Recent Street research on United Parks & Resorts shows a mix of upgrades, downgrades, and price target resets, with bullish analysts highlighting areas where they see the stock better aligned with their assumptions on earnings power and execution.Analysis Article • Jun 17
United Parks & Resorts (PRKS) Stock Could Be 4.3% Overvalued After Attendance Data And Analyst Split
United Parks & Resorts (PRKS) is back in focus after mixed analyst commentary and fresh park traffic data linked recent stock moves to attendance trends, deferred revenue, and concerns around the company’s shareholder structure. See our latest analysis for United Parks & Resorts. The recent 27.29% 1 month share price return and 43.99% 3 month share price return show strong short term momentum for United Parks & Resorts. However, the 5 year total shareholder return, down 14.85%, underlines how...Narrative Update • Jun 04
PRKS: Mixed Q1 Execution And Split Sentiment Will Shape Future Returns
The updated analyst price target for United Parks & Resorts moves to $37.00 from $27.00, with analysts pointing to refined assumptions around revenue growth, profit margins, discount rate, and future P/E as the key drivers of this shift. Analyst Commentary Recent research on United Parks & Resorts shows a mix of views, with some firms lifting price targets and others turning more cautious.Narrative Update • May 20
PRKS: Share Repurchases And Execution Will Support Future Multiple Recovery
Analysts kept the United Parks & Resorts price target steady at $54, reflecting mixed updates where some firms trimmed targets on softer recent results, while others cited refreshed models and outlooks to support unchanged fair value assumptions. Analyst Commentary Recent research on United Parks & Resorts paints a mixed picture, but there are several clear pockets of optimism that focus on execution, valuation and the long term earnings profile of the stock.Narrative Update • May 03
PRKS: Share Repurchases And Q4 Execution Will Support Future Multiple Recovery
Analysts now anchor the United Parks & Resorts fair value at $54.00, with recent adjustments to discount rate, revenue growth, profit margin, and future P/E assumptions reflecting updated views after mixed price target moves across the Street. Analyst Commentary Recent research shows a split tape on United Parks & Resorts, with several firms trimming price targets while keeping existing ratings in place.Narrative Update • Apr 18
PRKS: Share Repurchases And Execution On Q4 Plans Will Support Multiple Recovery
Narrative Update The analyst price target for United Parks & Resorts has been revised to $54.00 from $60.71, as analysts update models following recent Q4 results, management commentary, and a broad wave of target reductions across the theme park group. Analyst Commentary Recent Street research on United Parks & Resorts shows a mix of views, with both reductions and increases in price targets as analysts refresh their models around Q4 results and updated management commentary.Narrative Update • Apr 04
PRKS: Softer Q4 Execution And Lower Margins Will Pressure Future Returns
United Parks & Resorts' analyst price target is updated to $27 from $28, as analysts factor in recent Q4 results, management's outlook, and a reset of future P/E expectations along with revised revenue growth and profit margin assumptions. Analyst Commentary Recent research updates on United Parks & Resorts show a mix of views, with several bearish analysts resetting expectations after the latest Q4 results and management commentary.Narrative Update • Mar 20
PRKS: Buybacks And Execution Versus Softer Q4 Results Will Support Multiple Recovery
Analysts have trimmed United Parks & Resorts' average price target by a few dollars into a tighter $27 to $54 range. This reflects updated models after Q4 results and more cautious forward commentary on the theme park group.Narrative Update • Mar 06
PRKS: Share Repurchases And Execution Improvements Will Likely Support Multiple Recovery
Analysts have trimmed their average price target on United Parks & Resorts by about $1 to reflect more cautious assumptions on growth, margins and future P/E following softer Q4 results and updated company commentary. Analyst Commentary Bullish analysts are generally trimming their targets but still see room for execution and valuation to line up positively over time, even after softer Q4 data points and more cautious modeling assumptions.Narrative Update • Feb 20
PRKS: Modestly Lowered Sector Views Will Support Longer Term Multiple Rebound
Narrative Update United Parks & Resorts' updated analyst price target edges down by about $1, as analysts modestly recalibrate fair value, revenue growth, and profit margin assumptions while keeping future P/E expectations slightly higher. Analyst Commentary Recent price target moves on United Parks & Resorts point to a more cautious but still balanced view from the Street, with JPMorgan and others trimming targets as they reassess expectations ahead of upcoming earnings.Narrative Update • Feb 05
PRKS: Q3 Miss And Discounted Multiple Will Support Longer Term Rebound
Analysts have trimmed their price targets on United Parks & Resorts by roughly $8 to $20, reflecting updated models, weaker demand trends, and fresh concerns about management credibility and the theme park consumer after the company's recent Q3 miss. Analyst Commentary Street research on United Parks & Resorts after the Q3 miss has been mixed, with most analysts trimming price targets and reassessing both execution and the health of the theme park customer.Narrative Update • Jan 22
PRKS: Q3 Miss And Management Concerns Will Set Up Longer Term Rebound
Analysts trimmed their price targets for United Parks & Resorts and cited weaker demand, an "across the board miss" in Q3, and concerns around management credibility. These factors fed into a slightly adjusted fair value estimate of about $44.91 and a modestly higher assumed future P/E of roughly 14.15x in our updated model.Analysis Article • Jan 12
We Like These Underlying Return On Capital Trends At United Parks & Resorts (NYSE:PRKS)
Finding a business that has the potential to grow substantially is not easy, but it is possible if we look at a few key...Narrative Update • Jan 08
PRKS: Weaker Demand And Q3 Execution Issues Will Pressure Future Returns
Narrative Update Analysts have cut their blended price target for United Parks & Resorts from about $46 to roughly $28, reflecting weaker demand trends, Q3 execution concerns, higher required returns, and lower assumed profit margins and future P/E multiples in updated models. Analyst Commentary Recent Street research on United Parks & Resorts points to a broadly cautious stance, with several bearish analysts trimming price targets and highlighting execution and demand risks.Narrative Update • Dec 23
PRKS: Depressed Theme Park Multiple Will Likely Rebound As Execution Improves
The analyst's fair value estimate for United Parks & Resorts has been reduced from $76.89 to $62.00, reflecting recent cuts to price targets amid weaker demand trends, an across-the-board Q3 miss, higher perceived risk, and reduced long-term growth and profitability assumptions. Analyst Commentary Analyst sentiment on United Parks & Resorts has turned more cautious in the near term, with multiple firms cutting price targets following a weaker than expected Q3 and growing concerns about demand trends across the theme park segment.Narrative Update • Dec 09
PRKS: New Orlando Park Will Drive Long-Term Recovery Despite Demand Concerns
The analyst price target for United Parks & Resorts has been reduced by approximately $2.36 per share, as analysts factor in weaker demand trends, an across the board Q3 miss, and reduced long term growth and margin expectations, partially offset by views that the current valuation already embeds much of the bad news. Analyst Commentary Recent Street research on United Parks & Resorts reflects a divided but increasingly cautious stance, with multiple target cuts clustering in the high 30 dollar to low 50 dollar range, even as some coverage still highlights structural upside to earnings power.Narrative Update • Nov 25
PRKS: New Orlando Park Will Drive Recovery Amid Consumer Weakness
Analysts have lowered the average price target for United Parks & Resorts by about $4, now projecting $47.18 per share. They cite weaker demand trends, conservative estimates following earnings misses, and ongoing uncertainty in the theme park consumer outlook.Narrative Update • Nov 08
PRKS: New Orlando Park Developments Will Drive Incremental Demand Ahead
Analysts have lowered their average fair value estimate for United Parks & Resorts from $57.45 to $51.27. They cite concerns about management's credibility, reduced growth projections, and more conservative profit estimates, even though there is some optimism about structural improvements in the business.Analysis Article • Nov 07
Take Care Before Jumping Onto United Parks & Resorts Inc. (NYSE:PRKS) Even Though It's 34% Cheaper
United Parks & Resorts Inc. ( NYSE:PRKS ) shareholders that were waiting for something to happen have been dealt a blow...Analysis Article • Aug 09
An Intrinsic Calculation For United Parks & Resorts Inc. (NYSE:PRKS) Suggests It's 21% Undervalued
Key Insights Using the 2 Stage Free Cash Flow to Equity, United Parks & Resorts fair value estimate is US$61.55 United...Analysis Article • Jul 02
United Parks & Resorts (NYSE:PRKS) Knows How To Allocate Capital Effectively
What trends should we look for it we want to identify stocks that can multiply in value over the long term? In a...Analysis Article • Jun 02
Potential Upside For United Parks & Resorts Inc. (NYSE:PRKS) Not Without Risk
When close to half the companies in the United States have price-to-earnings ratios (or "P/E's") above 18x, you may...Analysis Article • May 15
United Parks & Resorts Inc. (NYSE:PRKS) Just Released Its First-Quarter Earnings: Here's What Analysts Think
The analysts might have been a bit too bullish on United Parks & Resorts Inc. ( NYSE:PRKS ), given that the company...Analysis Article • May 02
Is There An Opportunity With United Parks & Resorts Inc.'s (NYSE:PRKS) 48% Undervaluation?
Key Insights The projected fair value for United Parks & Resorts is US$86.65 based on 2 Stage Free Cash Flow to Equity...Analysis Article • Apr 14
Is There Now An Opportunity In United Parks & Resorts Inc. (NYSE:PRKS)?
United Parks & Resorts Inc. ( NYSE:PRKS ), might not be a large cap stock, but it saw significant share price movement...Analysis Article • Mar 27
We Think United Parks & Resorts (NYSE:PRKS) Might Have The DNA Of A Multi-Bagger
What trends should we look for it we want to identify stocks that can multiply in value over the long term? One common...Seeking Alpha • Mar 05
United Parks & Resorts: Near-Term Performance Is Murky
Summary I maintain a neutral stance on United Parks & Resorts stock due to uncertain near-term demand, macroeconomic headwinds, and competition from Universal’s Epic Universe. Elevated inflation, high interest rates, and increased discounting efforts suggest PRKS may struggle to grow earnings. Despite trading at a discount, I recommend holding PRKS until there's clearer evidence of demand recovery and the competitive impact from Epic Universe is assessed. Read the full article on Seeking AlphaAnalysis Article • Jan 29
Is United Parks & Resorts Inc. (NYSE:PRKS) Expensive For A Reason? A Look At Its Intrinsic Value
Key Insights Using the 2 Stage Free Cash Flow to Equity, United Parks & Resorts fair value estimate is US$38.97 United...Analysis Article • Jan 09
Should You Investigate United Parks & Resorts Inc. (NYSE:PRKS) At US$57.26?
While United Parks & Resorts Inc. ( NYSE:PRKS ) might not have the largest market cap around , it saw a decent share...Analysis Article • Dec 19
United Parks & Resorts (NYSE:PRKS) Could Become A Multi-Bagger
What are the early trends we should look for to identify a stock that could multiply in value over the long term...Seeking Alpha • Dec 19
United Parks & Resorts: Very Little Visibility To Near-Term Demand
Summary I reiterate a hold rating for United Parks & Resorts due to ongoing uncertainties in the macro environment, competitive threats from Epic Universe, and potential hurricane impacts in 2025. The discretionary spending environment remains soft, with elevated interest rates and inflation causing consumers to tighten their budgets, negatively impacting PRKS's demand outlook. PRKS's valuation is likely to stay rangebound near its historical average, with potential downside risks if bearish factors materialize or worsen. Read the full article on Seeking AlphaAnalysis Article • Nov 08
It's A Story Of Risk Vs Reward With United Parks & Resorts Inc. (NYSE:PRKS)
With a price-to-earnings (or "P/E") ratio of 13.1x United Parks & Resorts Inc. ( NYSE:PRKS ) may be sending bullish...Seeking Alpha • Sep 12
United Parks & Resorts: Desirable Group Of Assets Finally Turning The Corner With Multiple Ways To Win
Summary Following a rocky decade, including the Blackfish controversy and ownership turbulence, United Parks & Resorts is finally poised for success. PRKS has plenty of room to drive further growth through an admissions rebound and per-cap spending growth near term, and the addition of accommodation options longer term. A 25-35% IRR is possible even under conservative assumptions; both a gradual re-rating or a sale of the business are plausible outcomes here. Read the full article on Seeking Alpha
New Narrative • Sep 09
Critical Initiatives And Digital Transformation Set To Propel Theme Park's Revenue And Efficiency
Continued strong in-park spending and strategic investments indicate successful revenue growth strategies.Analysis Article • Sep 04
Estimating The Intrinsic Value Of United Parks & Resorts Inc. (NYSE:PRKS)
Key Insights The projected fair value for United Parks & Resorts is US$51.30 based on 2 Stage Free Cash Flow to Equity...Seeking Alpha • Aug 27
United Parks & Resorts: We Know A Good Roller Coaster When We See One
Summary United Parks & Resorts (PRKS) offers a compelling value proposition, with resilient EBITDA through economic downturns and a differentiated theme park experience focused on animal content and educational shows. Despite current bearish sentiment, PRKS's operational improvements and strategic actions led by Hill Path Capital present significant upside potential, with shares trading below historical and transaction multiples. PRKS's ownership of substantial real estate and potential for hotel development, along with a successful licensing model, provide additional growth avenues. Potential strategic moves include a take-private by private equity or Hill Path, or a transformative acquisition, with valuation targets suggesting up to 80% upside over the next two years. Read the full article on Seeking AlphaSeeking Alpha • Aug 21
United Parks & Resorts: Near-Term Performance Seems Bleak
Summary Near-term performance for United Parks & Resorts is expected to remain weak. Despite aggressive share buybacks and low stock valuation, the risk of PRKS missing FY24 estimates is a concern. PRKS's attendance outlook is bleak, with foot traffic data showing negative trends and challenges in the current macro environment. Read the full article on Seeking AlphaShareholder Returns
| PRKS | US Hospitality | US Market | |
|---|---|---|---|
| 7D | -12.0% | -3.0% | -1.5% |
| 1Y | -29.3% | -8.6% | 13.3% |
Return vs Industry: PRKS underperformed the US Hospitality industry which returned -8.6% over the past year.
Return vs Market: PRKS underperformed the US Market which returned 13.3% over the past year.
Price Volatility
| PRKS volatility | |
|---|---|
| PRKS Average Weekly Movement | 4.9% |
| Hospitality Industry Average Movement | 6.7% |
| Market Average Movement | 6.9% |
| 10% most volatile stocks in US Market | 15.3% |
| 10% least volatile stocks in US Market | 2.9% |
Stable Share Price: PRKS has not had significant price volatility in the past 3 months compared to the US market.
Volatility Over Time: PRKS's weekly volatility (5%) has been stable over the past year.
About the Company
| Founded | Employees | CEO | Website |
|---|---|---|---|
| 1959 | 9,750 | Marc Swanson | www.unitedparks.com |
United Parks & Resorts Inc., together with its subsidiaries, operates as a theme park and entertainment company in the United States. The company owns and licenses a portfolio of theme parks, such as a marine-life theme park in San Diego, Orlando, and San Antonio under the SeaWorld brand; family-oriented destination theme parks in Tampa Bay and Williamsburg under the Busch Gardens brand; and South Seas-themed tropical setting water parks in Orlando and San Antonio under the Aquatica brand. It also engages in the operation of reservations only and all-inclusive marine life theme park under the Discovery Cove brand; Sesame Street theme parks in Philadelphia and San Diego under the Sesame Place brand; Water Country USA, a family water park; and Adventure Island, a park which features water rides, dining, and other attractions.
United Parks & Resorts Inc. Fundamentals Summary
| PRKS fundamental statistics | |
|---|---|
| Market cap | US$1.66b |
| Earnings (TTM) | US$133.58m |
| Revenue (TTM) | US$1.65b |
12.2x
P/E Ratio1.0x
P/S RatioIs PRKS overvalued?
See Fair Value and valuation analysisEarnings & Revenue
| PRKS income statement (TTM) | |
|---|---|
| Revenue | US$1.65b |
| Cost of Revenue | US$889.17m |
| Gross Profit | US$757.84m |
| Other Expenses | US$624.26m |
| Earnings | US$133.58m |
Last Reported Earnings
Jun 30, 2026
Next Earnings Date
n/a
| Earnings per share (EPS) | 2.95 |
| Gross Margin | 46.01% |
| Net Profit Margin | 8.11% |
| Debt/Equity Ratio | -369.1% |
How did PRKS perform over the long term?
See historical performance and comparisonCompany Analysis and Financial Data Status
| Data | Last Updated (UTC time) |
|---|---|
| Company Analysis | 2026/09/15 21:47 |
| End of Day Share Price | 2026/09/15 00:00 |
| Earnings | 2026/06/30 |
| Annual Earnings | 2025/12/31 |
Data Sources
The data used in our company analysis is from S&P Global Market Intelligence LLC. The following data is used in our analysis model to generate this report. Data is normalised which can introduce a delay from the source being available.
| Package | Data | Timeframe | Example US Source * |
|---|---|---|---|
| Company Financials | 10 years |
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| Analyst Consensus Estimates | +3 years |
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| Market Prices | 30 years |
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| Ownership | 10 years |
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| Management | 10 years |
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| Key Developments | 10 years |
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* Example for US securities, for non-US equivalent regulatory forms and sources are used.
Unless specified all financial data is based on a yearly period but updated quarterly. This is known as Trailing Twelve Month (TTM) or Last Twelve Month (LTM) Data. Learn more.
Analysis Model and Snowflake
Details of the analysis model used to generate this report is available on our Github page, we also have guides on how to use our reports and tutorials on Youtube.
Learn about the who designed and built the Simply Wall St analysis model.
Industry and Sector Metrics
Our industry and section metrics are calculated every 6 hours by Simply Wall St, details of our process are available on Github.
Analyst Sources
United Parks & Resorts Inc. is covered by 22 analysts. 11 of those analysts submitted the estimates of revenue or earnings used as inputs to our report. Analysts submissions are updated throughout the day.
| Analyst | Institution |
|---|---|
| "Brandt Montour | Barclays |
| Felicia Kantor Hendrix | Barclays |
| Brandt Montour | Barclays |