Accelerating Digital Access And E-commerce Will Ignite Online Creation

AN

AnalystHighTarget

Not Invested

Community Contributor

Published

20 Apr 25

Updated

01 Apr 26

Views

68

01 Apr

US$55.24

AnalystHighTarget's Fair Value

US$170.08

67.5% undervalued

1Y

-64.4%

7D

4.8%

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1Y

-64.4%

7D

4.8%

You can edit this narrative until Apr 2 8:05 PM. Then, changes will post as Updates.

Author's Valuation

US$170.0867.5% undervalued

AnalystHighTarget Fair Value

Shared on 01 Apr 26

Fair value Decreased 16%

WIX: AI Execution And Capital Returns Will Support Long Term Upside

Analysts have trimmed the fair value estimate for Wix.com from about $203.01 to roughly $170.08. This reflects a series of reduced price targets and fresh Neutral ratings that point to questions around margin trajectory, AI related traffic risks for core customers, and the investment required to scale newer offerings like Base44 and Harmony.

3 views

Shared on 04 Mar 26

Fair value Decreased 3.33%

WIX: AI Execution And Micro Business Retention Will Drive Long Term Upside

The analyst price target for Wix.com has shifted from about $210 to roughly $203, as analysts factor in higher perceived risk from AI-driven competition and a more conservative P/E multiple, even while their models still reflect slightly stronger revenue growth and profitability assumptions. Analyst Commentary Recent Street research on Wix.com reflects a reset in price targets, but many bullish analysts still frame the debate around valuation, AI risk, and the company’s ability to execute against its core micro business customer base.

4 views

Shared on 06 Jan 26

Fair value Decreased 17%

WIX: AI And Base44 Spending Will Set Up Long Term Upside

Analysts have trimmed their price targets on Wix.com, with our fair value estimate moving from $254.14 to $210.00. They are factoring in higher investment spending that is pressuring margins and free cash flow in the near term, while still recognizing the company’s AI and Base44 initiatives as important long-term drivers.

17 views

Shared on 07 May 25

Fair value Decreased 15%

3 views

Shared on 30 Apr 25

AnalystHighTarget made no meaningful changes to valuation assumptions.

3 views

Shared on 23 Apr 25

Fair value Increased 19%

AnalystHighTarget made no meaningful changes to valuation assumptions.

0 views

Valuator

Company Info

Notes

AnalystHighTarget Fair Value

US$170.08

67.5% undervalued

Future estimation in

Revenue

Profit Margin

Future PE

Growth p.a.

%

Decrease

Increase

Forecast revenue growth rate

12.02%

Historical revenue growth rate

11.73%

IT revenue growth rate

0.72%

Risk Level (Discount Rate)

Our default considers factors like the company's size, volatility, profitablity and country of operation.

%

0

Decrease

Increase

Current discount rate

13.41%

Calculation

US$281.66m

Earnings '29

x

45.73x

PE Ratio '29

=

US$12.88b

Market Cap '29

US$12.88b

Market Cap '29

/

53.11m

No. shares '29

=

US$242.51

Share Price '29

US$242.51 Share Price '29

Discounted to 2026 @ 12.63% p.a.

=

US$169.73

Fair Value '26