AI Adoption And Base44 Integration Will Fuel Future Expansion

AN

AnalystConsensusTarget

AnalystConsensusTarget

Not Invested

Based on Analyst Price Targets

Published

25 Aug 24

Updated

09 Dec 25

n/a

n/a

AnalystConsensusTarget's Fair Value

n/a

1Y

-53.0%

7D

1.4%

Loading

1Y

-53.0%

7D

1.4%

You can edit this narrative until Dec 10 6:05 AM. Then, changes will post as Updates.

Author's Valuation

US$167.1539.1% undervalued

AnalystConsensusTarget Fair Value

Shared on 09 Dec 25

Fair value Decreased 0.36%

WIX: Elevated AI Spend Will Drive Long-Term Market Leadership Confidence

Analysts have trimmed their average price target on Wix.com by about $0.60 to roughly $167.15, citing near term margin pressure from elevated AI and Base44 related investments, even as they maintain confidence in the company’s long term growth and monetization potential. Analyst Commentary Street research following Wix.com's latest results reflects a more nuanced stance, with price targets reset lower but ratings largely remaining positive as investors recalibrate near term expectations around margins and free cash flow.

Shared on 25 Nov 25

Fair value Decreased 19%

WIX: Expanding AI Investment Will Drive Long-Term Market Leadership

Wix.com's analyst price target has been lowered from $206.09 to $167.76 per share. Analysts cite increased spending, delayed AI product launches, and elevated margin pressures, despite continued growth in revenue and bookings.

Shared on 04 Sep 25

Analysts remain constructive on Wix.com given its focus on high-quality monetization, AI-driven growth initiatives, and potential Alibaba partnership upside, though concerns about AI disruption and execution on new features temper sentiment, resulting in an unchanged consensus price target of $206.09. Analyst Commentary Bullish analysts highlight Wix's strategic pivot toward monetization quality, AI-led upsell, and product attach, indicating a next phase of growth beyond simple customer expansion.

Shared on 07 May 25

Fair value Decreased 14%

Shared on 30 Apr 25

Fair value Decreased 2.04%

AnalystConsensusTarget made no meaningful changes to valuation assumptions.

Shared on 23 Apr 25

AnalystConsensusTarget made no meaningful changes to valuation assumptions.

Shared on 17 Apr 25

Fair value Decreased 1.30%

AnalystConsensusTarget made no meaningful changes to valuation assumptions.

Shared on 09 Apr 25

Fair value Decreased 0.50%

AnalystConsensusTarget made no meaningful changes to valuation assumptions.

Shared on 02 Apr 25

Fair value Increased 3.42%

AnalystConsensusTarget made no meaningful changes to valuation assumptions.

Shared on 26 Mar 25

Fair value Increased 0.029%

AnalystConsensusTarget made no meaningful changes to valuation assumptions.

Shared on 19 Mar 25

Fair value Increased 9.78%

AnalystConsensusTarget made no meaningful changes to valuation assumptions.

Shared on 10 Mar 25

AnalystConsensusTarget Fair Value

US$167.15

39.1% undervalued

Future estimation in

% p.a.

0

Decrease

Increase

Current revenue growth rate

12.34%

IT revenue growth rate

0.50%

Risk Level (Discount Rate)

Our default considers factors like the company's size, volatility, profitablity and country of operation.

%

0

Decrease

Increase

Current discount rate

12.60%

Calculation

US$270.34m

Earnings '28

x

47.63x

PE Ratio '28

=

US$12.88b

Market Cap '28

US$12.88b

Market Cap '28

/

54.90m

No. shares '28

=

US$234.50

Share Price '28

US$234.50 Share Price '28

Discounted to 2025 @ 12.57% p.a.

=

US$164.40

Fair Value '25