Shared on 04 Jun 26

Fair value Decreased 27%

WIX: AI Investments And Restructuring Will Set Up Longer Term Monetization Upside

Wix keeps spending heavily on AI and its Base44 platform, and that’s squeezing near-term profits just as parts of its core business slow. A major OpenAI Codex partnership and a big job-cut plan could help it build new ways to make money, but investors have turned more cautious in the meantime.

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Shared on 30 Apr 26

Fair value Decreased 2.65%

WIX: AI Traffic Headwinds Will Set Up Longer Term Monetization Upside

Wix.com's updated analyst price target moves slightly lower, with fair value now at $117.35 versus $120.55, as analysts recalibrate models following a broad wave of target cuts and several downgrades that highlight questions around AI related traffic risks, margin visibility, and the investment ramp tied to Base44 and Wix Harmony. Analyst Commentary Recent research on Wix.com shows a wide range of opinions, with several firms trimming price targets or downgrading ratings while still pointing to growth initiatives like Base44 and Wix Harmony as important drivers to watch.

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Shared on 15 Apr 26

Fair value Decreased 24%

WIX: Elevated AI And Base44 Investment Will Support Long-Term Monetization Potential

The updated analyst fair value estimate for Wix.com has shifted from $158.20 to $120.55. This reflects a broad round of target cuts as analysts factor in higher discount rates, a less certain margin path and recent downgrades, even as they still highlight elements like Base44 momentum, Harmony rollout and ongoing buybacks in their research.

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Shared on 04 Feb 26

Fair value Decreased 3.54%

WIX: Elevated AI And Base44 Spend Will Support Long-Term Monetization Potential

Analysts have trimmed their fair value estimate for Wix.com from $164.00 to $158.20, reflecting lower price targets across several firms as they factor in higher near term AI and Base44 related costs alongside slightly softer margin assumptions, even as they continue to highlight resilience in the core business and potential longer term benefits from AI driven offerings. Analyst Commentary Recent research notes show that while price targets for Wix.com have been reduced, many analysts still see a mix of attractive upside drivers and execution risks, especially around AI initiatives and Base44 related spending.

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Shared on 23 Dec 25

Fair value Decreased 1.88%

WIX: Elevated AI And Base44 Investment Will Drive Long-Term Monetization Potential

Analysts have trimmed their fair value estimate for Wix.com to $164.00 from $167.15, citing lowered Street price targets amid higher near term AI and Base44 investment pressure on margins, even as they remain constructive on the company’s long term AI led growth and monetization potential. Analyst Commentary Bullish analysts highlight that Wix.com continues to deliver accelerating bookings and revenue growth, underpinned by strong new cohort momentum and outperformance from Base44 despite near term margin pressure.

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Shared on 09 Dec 25

Fair value Decreased 0.36%

WIX: Elevated AI Spend Will Drive Long-Term Market Leadership Confidence

Analysts have trimmed their average price target on Wix.com by about $0.60 to roughly $167.15, citing near term margin pressure from elevated AI and Base44 related investments, even as they maintain confidence in the company’s long term growth and monetization potential. Analyst Commentary Street research following Wix.com's latest results reflects a more nuanced stance, with price targets reset lower but ratings largely remaining positive as investors recalibrate near term expectations around margins and free cash flow.

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Shared on 25 Nov 25

Fair value Decreased 19%

WIX: Expanding AI Investment Will Drive Long-Term Market Leadership

Wix.com's analyst price target has been lowered from $206.09 to $167.76 per share. Analysts cite increased spending, delayed AI product launches, and elevated margin pressures, despite continued growth in revenue and bookings.

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Shared on 04 Sep 25

Analysts remain constructive on Wix.com given its focus on high-quality monetization, AI-driven growth initiatives, and potential Alibaba partnership upside, though concerns about AI disruption and execution on new features temper sentiment, resulting in an unchanged consensus price target of $206.09. Analyst Commentary Bullish analysts highlight Wix's strategic pivot toward monetization quality, AI-led upsell, and product attach, indicating a next phase of growth beyond simple customer expansion.

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Shared on 07 May 25

Fair value Decreased 14%

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Shared on 30 Apr 25

Fair value Decreased 2.04%

AnalystConsensusTarget made no meaningful changes to valuation assumptions.

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Shared on 23 Apr 25

AnalystConsensusTarget made no meaningful changes to valuation assumptions.

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Shared on 17 Apr 25

Fair value Decreased 1.30%

AnalystConsensusTarget made no meaningful changes to valuation assumptions.

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Shared on 09 Apr 25

Fair value Decreased 0.50%

AnalystConsensusTarget made no meaningful changes to valuation assumptions.

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Shared on 02 Apr 25

Fair value Increased 3.42%

AnalystConsensusTarget made no meaningful changes to valuation assumptions.

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Shared on 26 Mar 25

Fair value Increased 0.029%

AnalystConsensusTarget made no meaningful changes to valuation assumptions.

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Shared on 19 Mar 25

Fair value Increased 9.78%

AnalystConsensusTarget made no meaningful changes to valuation assumptions.

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Shared on 10 Mar 25

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AI Adoption And Base44 Integration Will Fuel Future Expansion

WIX: AI Investments And Restructuring Will Set Up Longer Term Monetization Upside

WIX: AI Traffic Headwinds Will Set Up Longer Term Monetization Upside

WIX: Elevated AI And Base44 Investment Will Support Long-Term Monetization Potential

WIX: Elevated AI And Base44 Spend Will Support Long-Term Monetization Potential

WIX: Elevated AI And Base44 Investment Will Drive Long-Term Monetization Potential

WIX: Elevated AI Spend Will Drive Long-Term Market Leadership Confidence

WIX: Expanding AI Investment Will Drive Long-Term Market Leadership

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