Fuel Convenience Expansion Will Support Future Suburban Growth

Key Takeaways

• Expansion in high-growth markets and a strong value-focused fuel model support revenue growth and resilient customer traffic, even during economic downturns.
  
• Digital loyalty, operational efficiencies, and industry consolidation are boosting margins, profitability, and supporting higher sales of non-fuel, higher-margin products.
  
• Persistent weakness in fuel demand, limited growth in non-fuel categories, execution risks in expansion, and intensifying competition threaten Murphy USA's long-term margins and earnings potential.

Catalysts

Together with subsidiaries, engages in marketing of retail motor fuel products and convenience merchandise.

• Robust pipeline of new fuel convenience sites in non-urban, high-growth markets positions the company to benefit from ongoing U.S. population growth and suburbanization, supporting sustained top-line revenue growth through network expansion and higher total fuel volumes.
  
• The company's high-volume, low-cost fuel retail model and commitment to everyday low pricing aligns with persistent consumer demand for value, driving resilient customer traffic and supporting steady merchandise and fuel sales revenue, even in periods of economic pressure.
  
• Accelerated implementation of digital loyalty programs and private label initiatives is increasing customer retention, boosting inside merchandise sales (especially beyond cigarettes/lottery), and enhancing net margins by shifting sales mix towards higher-margin, non-fuel categories.
  
• Operational efficiencies and cost discipline, including lower store OpEx and SG&A achieved through technology and supply chain improvements, are structurally reducing expenses and driving higher net earnings, allowing the company to maintain profitability even in softer demand environments.
  
• Industry consolidation and ongoing competitive shakeout are supporting structurally higher fuel retail margins for scaled operators, as less efficient competitors exit the market, translating to improved long-term EBITDA and free cash flow generation.

Murphy USA Future Earnings and Revenue Growth

Assumptions

• Analysts are assuming Murphy USA's revenue will grow by 9.6% annually over the next 3 years.
• Analysts assume that profit margins will shrink from 2.9% today to 2.4% in 3 years time.
• Analysts expect earnings to reach $539.1 million (and earnings per share of $32.06) by about August 2028, up from $490.5 million today.
• In order for the above numbers to justify the analysts price target, the company would need to trade at a PE ratio of 17.2x on those 2028 earnings, up from 15.5x today. This future PE is lower than the current PE for the US Specialty Retail industry at 18.4x.
• Analysts expect the number of shares outstanding to decline by 5.86% per year for the next 3 years.
• To value all of this in today's terms, we will use a discount rate of 9.0%, as per the Simply Wall St company report.

Murphy USA Future Earnings Per Share Growth

Risks

• Murphy USA is experiencing persistent headwinds in fuel demand, with same-store fuel volumes down 3.2% in Q2 and full-year forecasts near the low end of guided ranges, reflecting long-term risks from potential secular demand declines (e.g., increased EV adoption, changing transportation habits), which could pressure future revenue and earnings.
  
• Merchandise contribution growth is meaningfully hampered by cigarette and lottery weakness, QuickChek's underperformance (due to QSR value wars and Northeast traffic declines), and continuing cost inflation on food and beverage-highlighting limited diversification and potential vulnerability in non-fuel revenue streams, which may constrain net margins and top-line growth.
  
• Company targets for new store openings have faced delays and execution risk, with new store builds historically lagging projections, implying that if permitting or supply chain challenges persist, or if store ramp performance declines, acceleration in site count and corresponding revenue/EBITDA contribution could fall short, impacting long-term earnings growth.
  
• Structural cost improvements and OpEx control are currently offsetting merchandise and demand headwinds, but reliance on aggressive cost management as a core driver of profitability exposes the company to future wage inflation, maintenance cycles, and diminishing returns on expense reductions, which could limit long-term improvements in net margins.
  
• Industry competition from new high-volume retailers, QSRs, and emerging convenience players, alongside the nascent shift toward EV charging and technological disruptions in retail (e.g., mobile ordering reducing in-store visits), pose long-term risks to Murphy USA's pricing power, customer traffic, and ancillary high-margin sales, potentially compressing margins and constraining free cash flow for future investment and shareholder returns.

Valuation

• The analysts have a consensus price target of $446.714 for Murphy USA based on their expectations of its future earnings growth, profit margins and other risk factors. However, there is a degree of disagreement amongst analysts, with the most bullish reporting a price target of $600.0, and the most bearish reporting a price target of just $350.0.
• In order for you to agree with the analyst's consensus, you'd need to believe that by 2028, revenues will be $22.6 billion, earnings will come to $539.1 million, and it would be trading on a PE ratio of 17.2x, assuming you use a discount rate of 9.0%.
• Given the current share price of $394.76, the analyst price target of $446.71 is 11.6% higher.
• We always encourage you to reach your own conclusions though. So sense check these analyst numbers against your own assumptions and expectations based on your understanding of the business and what you believe is probable.