US And Europe Expansion And Partnerships Will Secure Lasting Success

Published
01 Dec 24
Updated
23 Aug 25
AnalystConsensusTarget's Fair Value
US$25.81
3.2% overvalued intrinsic discount
23 Aug
US$26.63
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Author's Valuation

US$25.8

3.2% overvalued intrinsic discount

AnalystConsensusTarget Fair Value

Last Update23 Aug 25
Fair value Increased 14%

Analysts raised their price targets for MINISO Group Holding to $25.81, driven by stronger-than-expected Q2 results, improved same-store sales in China, higher earnings forecasts, and a more favorable valuation outlook.


Analyst Commentary


  • Bullish analysts cited Miniso's better-than-expected Q2 results, highlighting positive same-store sales growth in China and resumed store openings.
  • Raised 2025 and 2026 non-IFRS EPS estimates following improved performance and stronger outlook.
  • Increased price targets reflect both higher earnings estimates and a higher target valuation multiple.
  • Some analysts moved to a more neutral stance from previously bearish positions due to Q2 outperformance, though caution remains.
  • Roll-forward of valuation basis contributed to the upward revision in target prices.

What's in the News


  • BofA upgraded MINISO to Neutral from Underperform, raising the price target to $24 from $16.50 after the company's Q2 results beat expectations and increasing 2025 and 2026 EPS estimates (Periodicals).
  • MINISO completed repurchasing 14.6 million shares (4.73% of outstanding shares) for HKD 468.89 million as part of its ongoing buyback program announced in August 2024 (Key Developments).
  • On August 9, MINISO opened its first flagship store in Amsterdam, featuring immersive IP-themed zones and introducing upgraded product and brand experiences to expand its presence in the Netherlands and Europe (Key Developments).
  • MINISO plans a Hong Kong IPO for its Top Toy unit, hiring JPMorgan Chase & Co. and UBS as underwriters while seeking investment from potential backers including sovereign wealth funds (Key Developments).
  • In May, MINISO expanded in Canada with a new experiential store at Don Mills in Toronto, combining retail, entertainment, and food offerings, and achieving a successful opening with strong initial sales (Key Developments).

Valuation Changes


Summary of Valuation Changes for MINISO Group Holding

  • The Consensus Analyst Price Target has significantly risen from $22.74 to $25.81.
  • The Future P/E for MINISO Group Holding has significantly fallen from 14.16x to 2.04x.
  • The Net Profit Margin for MINISO Group Holding has risen slightly from 15.12% to 15.71%.

Key Takeaways

  • Strategic expansion in overseas markets and enhanced store formats are expected to significantly drive growth and profitability.
  • Diversification of supply chain and focused partnerships are designed to optimize costs, boost margins, and enhance customer engagement.
  • Aggressive expansion and supply chain diversification pressures could challenge short-term profitability, with same-store sales and low-margin store issues impacting earnings.

Catalysts

About MINISO Group Holding
    An investment holding company, engages in the retail and wholesale of lifestyle products and pop toy products in China, rest of Asia, the Americas, Europe, Indonesia, and internationally.
What are the underlying business or industry changes driving this perspective?
  • Expansion in overseas markets, including a strategic focus on the U.S. and Europe, is expected to drive revenue growth. By tailoring store openings and enhancing the quality of locations, MINISO anticipates significant contributions to overall revenue from international operations.
  • Strategic partnerships and IP collaborations, including co-branded product launches and themed stores, are projected to enhance customer engagement and drive sales, thereby improving net margins and overall earnings.
  • The optimization and diversification of the supply chain, with increased local sourcing outside China, is expected to reduce costs and improve gross margins, providing a cushion against geopolitical risks and tariff changes.
  • The integration of advanced data analytics and consumer loyalty programs aims to boost repurchase rates and customer spending, thereby increasing revenue per store and enhancing net profit margins.
  • Strategic store format innovations, such as large flagship and IP-driven locations, are anticipated to improve the customer experience and same-store sales, optimizing revenue output and contributing to broader profitability goals.

MINISO Group Holding Earnings and Revenue Growth

MINISO Group Holding Future Earnings and Revenue Growth

Assumptions

How have these above catalysts been quantified?
  • Analysts are assuming MINISO Group Holding's revenue will grow by 19.1% annually over the next 3 years.
  • Analysts assume that profit margins will increase from 13.9% today to 15.1% in 3 years time.
  • Analysts expect earnings to reach CN¥4.5 billion (and earnings per share of CN¥12.1) by about August 2028, up from CN¥2.5 billion today. However, there is some disagreement amongst the analysts with the more bearish ones expecting earnings as low as CN¥3.5 billion.
  • In order for the above numbers to justify the analysts price target, the company would need to trade at a PE ratio of 14.2x on those 2028 earnings, down from 18.0x today. This future PE is lower than the current PE for the US Multiline Retail industry at 18.0x.
  • Analysts expect the number of shares outstanding to decline by 0.78% per year for the next 3 years.
  • To value all of this in today's terms, we will use a discount rate of 9.56%, as per the Simply Wall St company report.

MINISO Group Holding Future Earnings Per Share Growth

MINISO Group Holding Future Earnings Per Share Growth

Risks

What could happen that would invalidate this narrative?
  • MINISO faces considerable pressure with same-store sales declining slightly, which may affect overall revenue and profitability in both China and the U.S. markets.
  • The company’s aggressive expansion, particularly in the U.S. and other overseas markets, involves high expenses related to new store openings, impacting net margins and profitability in the short term.
  • Directly operated stores, vital to future growth, currently yield lower gross profit margins and need significant improvement to achieve targeted profitability, affecting earnings and operating profits.
  • The integration and restructuring of retail partnerships could lead to short-term disruptions and loss of sales, influencing revenue.
  • MINISO's supply chain diversification away from China in response to geopolitical risks could lead to initial inefficiencies and increased costs, impacting gross margins and overall earnings.

Valuation

How have all the factors above been brought together to estimate a fair value?
  • The analysts have a consensus price target of $22.736 for MINISO Group Holding based on their expectations of its future earnings growth, profit margins and other risk factors. However, there is a degree of disagreement amongst analysts, with the most bullish reporting a price target of $26.59, and the most bearish reporting a price target of just $16.49.
  • In order for you to agree with the analyst's consensus, you'd need to believe that by 2028, revenues will be CN¥29.9 billion, earnings will come to CN¥4.5 billion, and it would be trading on a PE ratio of 14.2x, assuming you use a discount rate of 9.6%.
  • Given the current share price of $20.13, the analyst price target of $22.74 is 11.5% higher.
  • We always encourage you to reach your own conclusions though. So sense check these analyst numbers against your own assumptions and expectations based on your understanding of the business and what you believe is probable.

How well do narratives help inform your perspective?

Disclaimer

AnalystConsensusTarget is a tool utilizing a Large Language Model (LLM) that ingests data on consensus price targets, forecasted revenue and earnings figures, as well as the transcripts of earnings calls to produce qualitative analysis. The narratives produced by AnalystConsensusTarget are general in nature and are based solely on analyst data and publicly-available material published by the respective companies. These scenarios are not indicative of the company's future performance and are exploratory in nature. Simply Wall St has no position in the company(s) mentioned. Simply Wall St may provide the securities issuer or related entities with website advertising services for a fee, on an arm's length basis. These relationships have no impact on the way we conduct our business, the content we host, or how our content is served to users. The price targets and estimates used are consensus data, and do not constitute a recommendation to buy or sell any stock, and they do not take account of your objectives, or your financial situation. Note that AnalystConsensusTarget's analysis may not factor in the latest price-sensitive company announcements or qualitative material.

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