Expanding Pre-Owned Boat Sales Will Unlock Sunbelt Demand

Key Takeaways

• Growth in pre-owned boat sales and expanding services are providing revenue stability and margin improvement by reducing exposure to volatility in new boat sales.
  
• Capitalizing on demographic shifts, strategic inventory management, and clarity on tariffs are helping sustain market share and protect future earnings and margins.
  
• Margin compression, high debt, volatile and declining revenue streams, operational cost pressures, and strategic inventory reductions all contribute to heightened financial and operational risk.

Catalysts

Operates as a recreational marine retailer in the United States.

• Steady growth in pre-owned boat sales, supported by increased trade-ins and a focus on expanding this segment with stand-alone stores, positions OneWater to capitalize on experiential consumer demand as younger and affluent demographics prioritize upgrades and experiences; this is likely to enhance both revenue and margin consistency as the pre-owned market is typically less cyclical than new boats.
  
• Ongoing migration to Sunbelt and coastal regions is producing resilient dealership traffic despite industry-wide declines, and OneWater's ability to capture share in these growth markets suggests that demographic tailwinds will provide additional support to top-line revenue in coming years.
  
• Strategic inventory optimization and brand rationalization-focusing on profitable, high-performing brands-should drive better working capital efficiency and margin stabilization, limiting downside risk to earnings and improving free cash flow.
  
• Expansion and resiliency of recurring service, parts, finance, and insurance streams, even in a challenged retail environment, support operating margin improvement over time by reducing reliance on more volatile new boat sales.
  
• Moderate price increases from OEMs for 2026 models and improving clarity on tariffs are alleviating consumer uncertainty in the premium market, enhancing OneWater's ability to maintain pricing discipline, protect gross margins, and support future earnings growth.

OneWater Marine Future Earnings and Revenue Growth

Assumptions

• Analysts are assuming OneWater Marine's revenue will grow by 3.6% annually over the next 3 years.
• Analysts assume that profit margins will increase from -0.6% today to 6.7% in 3 years time.
• Analysts expect earnings to reach $133.1 million (and earnings per share of $7.43) by about August 2028, up from $-10.9 million today. The analysts are largely in agreement about this estimate.
• In order for the above numbers to justify the analysts price target, the company would need to trade at a PE ratio of 3.6x on those 2028 earnings, up from -23.7x today. This future PE is lower than the current PE for the US Specialty Retail industry at 18.5x.
• Analysts expect the number of shares outstanding to grow by 7.0% per year for the next 3 years.
• To value all of this in today's terms, we will use a discount rate of 12.32%, as per the Simply Wall St company report.

OneWater Marine Future Earnings Per Share Growth

Risks

• Gross margins remain under sustained pressure due to elevated promotional activity and a persistent promotional selling environment across the industry, suggesting ongoing margin compression even as OneWater Marine pursues higher volumes-this threatens net margins and overall profitability.
  
• Elevated long-term debt levels result in net leverage of 5.8x trailing 12 months adjusted EBITDA, creating significant interest expense and financial risk, which may constrain future investment, limit flexibility in downturns, and weigh on earnings.
  
• Declining new boat sales (down 2% YoY in Q3) and a decrease in revenue from higher-margin service, parts, and other recurring businesses (down 2% YoY), reflect reliance on cyclical and non-recurring revenue streams; this increases both revenue volatility and earnings risk during industry downturns.
  
• The company is undertaking a brand rationalization strategy and reducing inventory (inventory down 14% YoY) amidst an industry backdrop of double-digit declines and tariff uncertainty; while this optimizes capital use in the short term, it risks ceding product breadth and market presence, with potential longer-term impacts on top-line sales.
  
• Operational costs, including higher SG&A (up 6% YoY and now 17% of sales) and inflationary pressure on personnel and selling expenses, are trending upward, signaling ongoing risk to operating income and the sustainability of profit margins if these cost increases outpace sales growth.

Valuation

• The analysts have a consensus price target of $17.0 for OneWater Marine based on their expectations of its future earnings growth, profit margins and other risk factors.
  
• In order for you to agree with the analyst's consensus, you'd need to believe that by 2028, revenues will be $2.0 billion, earnings will come to $133.1 million, and it would be trading on a PE ratio of 3.6x, assuming you use a discount rate of 12.3%.
  
• Given the current share price of $15.73, the analyst price target of $17.0 is 7.5% higher. The relatively low difference between the current share price and the analyst consensus price target indicates that they believe on average, the company is fairly priced.
  
• We always encourage you to reach your own conclusions though. So sense check these analyst numbers against your own assumptions and expectations based on your understanding of the business and what you believe is probable.