Baozun

Omnichannel AI And Digital Integration Will Redefine Chinese Retail

AnalystConsensusTarget

Not Invested

Consensus Narrative from 7 Analysts

Published

10 May 25

Updated

15 Aug 25

AnalystConsensusTarget's Fair Value

US$4.24

34.7% undervalued

15 Aug

US$2.77

20.4%

4.5%

Author's Valuation

US$4.2

34.7% undervalued

AnalystConsensusTarget Fair Value

Narrative

Updates0

AnalystConsensusTarget Fair Value

US$4.2

34.7% undervalued

Future estimation in

% p.a.

Decrease

Increase

Current revenue growth rate

3.71%

General Merchandise and Department Stores revenue growth rate

0.36%

Risk Level (Discount Rate)

Our default considers factors like the company's size, volatility, profitablity and country of operation.

Decrease

Increase

Current discount rate

13.58%

Calculation

CN¥241.67m

Earnings '28

9.42x

PE Ratio '28

CN¥2.28b

Market Cap '28

CN¥2.28b

Market Cap '28

50.99m

No. shares '28

CN¥44.64

Share Price '28

CN¥44.64 Share Price '28

Discounted to 2025 @ 13.58% p.a.

CN¥30.47

Fair Value '25

CN¥30.47 Fair Value '25

Converted to USD @ 0.1393 CNY/USD Exchange Rate

US$4.24

Fair Value '25