Last Update 04 Nov 25
Fair value Increased 12%OpenAI signs a 7-year, $38 billion cloud computing partnership with Amazon Web Services.
Here’s a breakdown of the recent deal between Amazon.com, Inc. (AMZN) and OpenAI—and how it could influence Amazon’s valuation.
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What’s the deal
• OpenAI and Amazon Web Services (AWS) announced a $38 billion multi-year cloud infrastructure agreement (reported as a seven-year deal) under which OpenAI will use AWS’s infrastructure—hundreds of thousands of NVIDIA GPUs and large CPU clusters—to train and run its AI workloads. 
• Amazon’s announcement: “multi-year strategic partnership … Under this new $38 B agreement … OpenAI will immediately start utilising AWS compute … all capacity targeted to be deployed before the end of 2026, with the ability to expand further into 2027 and beyond.” 
• The market reacted: Amazon stock jumped ~4-5% after the announcement. 
• Strategic significance:
• It signals AWS is competitive for large-scale frontier AI infrastructure, not just standard cloud clients. 
• It helps mitigate the risk that Amazon was falling behind in the “AI cloud” arms race (versus Microsoft Azure, Google Cloud). 
• It gives OpenAI more cloud vendor diversification (previously, Microsoft was its big partner), which changes the dynamics of cloud infrastructure partnerships. 
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How this affects Amazon’s valuation
Here are the channels by which this deal can influence Amazon’s financial profile, and hence, its valuation. I’ll also highlight the risks and caveats.
Positive implications
1. Revenue upside for AWS:
• If OpenAI uses AWS at scale, Amazon could earn a high-magnitude revenue stream over the years from this contract.
• It boosts investor confidence in AWS’s long‐term growth and margin potential (higher margin business than retail).
• Given Amazon’s market cap is currently around US $2.7 trillion according to several data sources. 
• A large contract helps signal “AI cloud = growth engine” rather than just e-commerce.
2. Margin improvement potential:
• AWS historically has higher margins than Amazon’s retail business. If AWS scale increases, the margin contribution to Amazon overall could improve.
• Re-rating possible: investors may assign a higher multiple (P/E) to Amazon as its profile shifts more towards high-growth, high-margin AI infrastructure.
3. Strategic positioning & moat:
• Amazon gets a larger stake in the frontier of AI infrastructure. This can create knock-on benefits: custom chips, data-centres expansions, edge infrastructure, etc.
• The deal may help Amazon attract other large AI workloads, thereby reinforcing its cloud ecosystem.
4. Positive sentiment and “optionalities”:
• The market often rewards companies that capture “AI upside” even if near-term profits are modest. The deal is headline-grabbing, underlining Amazon’s AI exposure.
• It enhances optionality: if AI growth is hyper-growth, Amazon is better positioned.
Risks and caveats
1. Recognition & timing:
• A $38 billion commitment is large, but the revenue will be over many years—roll-out through 2026/2027 and beyond. So immediate earnings uptick is limited.
• Amazon may need to invest heavily (capex, data-centres, custom chips) to service the contract. That could weigh on margins before benefits fully flow.
2. Dependency on AI growth materialising:
• Valuation gains are predicated on the assumption that AI workloads will keep scaling and generate strong demand. If the AI boom slows or becomes more competitive, margin outcomes may disappoint.
• One commentary warns of “circular financing” in AI infrastructure (investments fueling more infrastructure and growth expectations). 
3. Competitive & execution risks:
• Other cloud providers (Microsoft, Google) remain strong. Amazon must execute well to deliver the promised scale, performance, and cost-efficiency.
• Execution failures, delays, or cost overruns could undermine the value of the deal.
4. Valuation already large:
• Amazon is already a mega-cap with a valuation in the multi-trillion USD range. Incremental deal value must be substantial to move the needle significantly on multiples.
• According to Yahoo/FI data, Amazon’s trailing P/E is around ~30–35× (depending on source) for its existing business. 
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My take on valuation impact
Putting it all together:
• The deal materially improves Amazon’s long-term growth story, especially for AWS.
• It likely justifies a premium or re‐rating of Amazon relative to a pure retail story.
• However, the near-term profit boost is limited; the key will be execution and seeing how much revenue/margin Amazon captures in the next 1-3 years.
• If I were modelling it: Suppose this contract adds incremental free cash flow (FCF) of, say, US$2–4 billion in 3-5 years (hypothetical), that would justify a small tick in the valuation multiple given the $2.7 trillion market cap baseline.
• The bigger effect might be risk-premium reduction: the market may view Amazon as less “risky” (falling behind in AI) and thus assign a higher multiple (e.g., move from 30× forward earnings to 32–35×) – that multiple effect on a large base is significant.
• But if the AI infrastructure market becomes highly commoditised, or costs escalate, Amazon could face margin pressure rather than a boost.
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Rough numeric illustration
Let’s make a back‐of‐the‐envelope:
• Current market cap ~ US$2.7 trillion.
• Suppose this deal enhances Amazon’s forward annual free cash flow by US$4 billion in 3-5 years.
• If we apply a discount rate and assume a 20× multiple on that incremental FCF (conservatively), that adds ~$80 billion to value (~3% increase in market cap).
• If the deal also boosts overall margin/earnings such that forward earnings rise by say $10 billion and the market gives the stock a 2-point higher P/E on existing earnings (say from 30× to 32× on earnings of ~$90 billion), that multiple tick might add ~US$180 billion (~6–7% uplift).
• Combined, one might think this deal could justify a 5–10% incremental valuation upside if execution plays out.
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Conclusion
The $38 billion AWS–OpenAI deal is a significant strategic win for Amazon, strengthening its AI infrastructure credentials and potentially boosting long-term growth and margins for AWS. For valuation: yes, it is a positive catalyst, likely supporting a premium re-rating or derisking of the business. But it’s not a guarantee of a major short-term jump: the benefits will accrue over years, and they depend heavily on execution and the broader AI market trajectory. Given Amazon’s already large valuation, incremental upside might be solid (5-10 %), but not game-changing unless something much bigger emerges.
Given the latest financial results and this deal with OpenAI, I'm raising my valuation to $275.
1. The Empire of E-Commerce + Everything Else
Amazon is the unchallenged king of U.S. e-commerce, with over 37% market share — Walmart is still staring at the rearview mirror. But that’s just the opening act.
- Prime: 200M+ members globally. Think of it as a recurring revenue engine disguised as a free shipping club.
- 3P Marketplace: Over 60% of units sold are from third-party sellers. Amazon collects a cut, provides logistics, and doesn’t hold the inventory risk. It’s like running a mall where everyone pays rent and you control the customers.
- Advertising: Quietly raking in $50B+ annually. Yes, Amazon is now a top-tier digital ads player — rivaling Meta and Google.
- Logistics Network: Bigger than FedEx in the U.S. — no, seriously.
2. AWS: The Profit Powerhouse
Amazon Web Services (AWS) is the crown jewel — the cash cow funding Amazon’s broader ambitions.
- Market share: ~31% of global cloud market (ahead of Azure and GCP).
- Operating margins: 25–30% — miles ahead of retail.
- Used by Netflix, NASA, McDonald’s, and probably your grandma’s photo app.
3. AI & Machine Learning Monetization
Amazon may not shout about AI like Microsoft or Google, but make no mistake — they’re elbows-deep in it:
- Amazon Bedrock: Lets companies build generative AI apps on top of AWS.
- CodeWhisperer: Amazon’s GitHub Copilot alternative.
- AI in fulfillment: Robots, predictive algorithms, and drone delivery — Bezos’ dream is happening.
- AI is the silent force boosting logistics, retail efficiency, Alexa, and even ad targeting.
AWS isn’t just infrastructure; it’s the spine of the digital economy.
4. Zoox – Amazon’s Stealthy Autonomous Vehicle Play
When Amazon acquired Zoox in 2020 for ~$1.2B, it wasn’t just buying a robotaxi startup — it was purchasing a strategic chess piece in the future of urban logistics and mobility.
Why Zoox Matters to the Amazon Thesis:
- End-to-End Control of Last-Mile Logistics: Zoox is designing a purpose-built, bidirectional autonomous vehicle — unlike Tesla or Waymo which retrofit existing cars. Amazon could one day automate Prime deliveries without relying on third-party drivers or fleets.
- Autonomy + AWS Synergy: Zoox generates immense autonomous driving data — from LiDAR to AI training simulations — all ripe for processing and monetization via AWS. The flywheel effect: data feeds AI models → models improve Zoox performance → better AVs → more data → more AWS spend.
- Urban Ride-Hailing Disruption: Zoox could go toe-to-toe with Uber and Waymo, especially in geo-fenced, dense urban zones. Think robotaxi rides and delivery trips on the same vehicle — cross-utilized for maximum asset efficiency.
- Long-Term Optionality: Amazon’s not betting Zoox will drive profit next quarter — it’s building a future where logistics are autonomous, optimized, and controlled in-house. That’s a margin-boosting, moat-deepening move.
Zoox is Amazon’s moonshot for controlling the full customer journey — from cloud to doorstep, possibly with no humans involved. It’s a deep-tech bet that ties into AWS, logistics, AI, and consumer services.
5. Project Kuiper – Amazon’s Space-Based Infrastructure Play
Project Kuiper is Amazon’s $10B+ bet to deploy a constellation of over 3,200 low-earth orbit satellites, designed to:
- Deliver global broadband internet, especially in underserved regions.
- Backhaul AWS connectivity for rural/remote enterprise customers.
- Compete with SpaceX’s Starlink, but with Amazon’s cloud + commerce twist.
Think: a rural village with no cell towers, but a Kuiper dish offering connectivity, Prime delivery via drone, and cloud AI services. Bezos isn’t kidding around.
6. Twitch – The Attention Economy Powerhouse
Twitch, Amazon’s $970M acquisition back in 2014, may not directly print profits, but it:
- Dominates live-streaming (especially gaming), with >70% market share
- Engages Gen Z and younger Millennials, the next-gen consumers
- Collects massive amounts of user behavior data, boosting Amazon’s ad and AI strategy
Revenue Model?
- Ads
- Subscriptions (Twitch Prime — included with Prime)
- Partnerships with game publishers
💡 While not a profit center (yet), Twitch is a strategic moat in content, data, and future advertising. Think of it as a digital gateway drug into Amazon’s ecosystem.
7. Prime Video – The Retention Beast
Prime Video isn’t just a Netflix wannabe — it’s part of Amazon’s customer loyalty engine.
- Drives Prime subscriptions ($139/year in the US)
- Encourages stickiness: Prime members shop 2x more than non-members
- Delivers exclusive content: The Boys, Reacher, and The Rings of Power (which cost almost $1B 🤯)
Why does this matter for EPS and Earnings Growth?
- Prime Video’s cost is baked into Prime membership — it fuels revenue indirectly via e-commerce and AWS upselling.
- As Prime Video grows globally (India, UK, Latin America), it fuels international expansion — a major growth vector
8. Valuation, Financials & Growth
Amazon took a temporary hit post-COVID-boom, but like a proper tech heavyweight, it’s turning the ship — and fast.
- Revenue: >$600B/year and climbing.
- Net income (TTM): Rebounding sharply with AWS & advertising margins kicking in.
- FCF (Free Cash Flow): Negative during reinvestment phase, but turning positive again.
- EPS growth is 14.32% and the Earnings growth rate is 15.6%.
In short: margins are improving, costs are being trimmed, and profits are ramping.
9. Risks to Keep in Mind
- Antitrust Regulation: The FTC has been circling like a hawk in both the US and EU.
- Retail Headwinds: Inflation + slower consumer spending = margin pressure.
- Cloud Competition: Microsoft and Google are hungry for AWS’s lunch.
Yes, you’re paying a premium — but this isn’t a value stock, it’s a velocity stock. And Bezos isn’t running it day to day anymore, but his DNA is still in every box, byte, and bot.
Investment Thesis Summary
Amazon isn’t just an online retailer or cloud company. It’s a vertically integrated platform that touches nearly every part of modern life — from groceries to GPUs, from sidewalk AVs to satellites in orbit.
With Zoox, it’s automating the curb.
With Project Kuiper, it’s wiring the planet.
And with AWS, it’s powering the AI revolution.
Amazon is the infrastructure of tomorrow, already monetizing today.
How well do narratives help inform your perspective?
Disclaimer
The user oscargarcia has a position in NasdaqGS:AMZN. Simply Wall St has no position in any of the companies mentioned. Simply Wall St may provide the securities issuer or related entities with website advertising services for a fee, on an arm's length basis. These relationships have no impact on the way we conduct our business, the content we host, or how our content is served to users. The author of this narrative is not affiliated with, nor authorised by Simply Wall St as a sub-authorised representative. This narrative is general in nature and explores scenarios and estimates created by the author. The narrative does not reflect the opinions of Simply Wall St, and the views expressed are the opinion of the author alone, acting on their own behalf. These scenarios are not indicative of the company's future performance and are exploratory in the ideas they cover. The fair value estimates are estimations only, and does not constitute a recommendation to buy or sell any stock, and they do not take account of your objectives, or your financial situation. Note that the author's analysis may not factor in the latest price-sensitive company announcements or qualitative material.





