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Key Takeaways
- Successful partnership scaling and a robust sponsorship pipeline signal potential for a significant uptick in sponsorship-generated revenue.
- Expansion efforts, including new race venues and the MotoGP acquisition, suggest enhanced content availability, promising higher media rights revenue.
- Formula One faces challenges including market saturation, fluctuating media rights revenue, financial constraints due to rising team payments, reliance on sponsorship growth, and regulatory hurdles.
Catalysts
About Formula One Group- Through its subsidiary Formula 1, engages in the motorsports business in the United States and internationally.
- The successful scaling of partnerships and a strong sponsorship pipeline indicate potential for significant increases in sponsorship revenue, positively impacting overall revenue growth.
- Increased demand for race promotions and significant interest from potential new race hosts suggest opportunities for higher race promotion fees, thereby boosting revenue.
- The introduction of new and updated features on SiriusXM’s streaming platform, aiming to increase multi-day listening and engagement, could lead to subscription growth and higher revenue in the streaming segment.
- Expansion plans, including the MotoGP transaction and the addition of new race venues, hint at growth in content availability and fan engagement opportunities, likely driving increases in media rights revenue.
- Initiatives to enhance fan engagement and diversify fan bases, such as the F1 ACADEMY, F1 TV subscriber growth, and successful branding activities (e.g., partnerships for movies), may lead to a broader audience reach and increased merchandise, hospitality, and media rights revenue.
Assumptions
How have these above catalysts been quantified?- Analysts are assuming Formula One Group's revenue will grow by 7.5% annually over the next 3 years.
- Analysts assume that profit margins will increase from 7.6% today to 12.4% in 3 years time.
- Analysts expect earnings to reach $569.9 million (and earnings per share of $2.27) by about October 2027, up from $279.0 million today. However, there is a considerable amount of disagreement amongst the analysts with the most bullish expecting $772.9 million in earnings, and the most bearish expecting $404.6 million.
- In order for the above numbers to justify the analysts price target, the company would need to trade at a PE ratio of 50.1x on those 2027 earnings, down from 68.5x today. This future PE is greater than the current PE for the US Entertainment industry at 24.4x.
- Analysts expect the number of shares outstanding to grow by 2.08% per year for the next 3 years.
- To value all of this in today's dollars, we will use a discount rate of 7.49%, as per the Simply Wall St company report.
Risks
What could happen that would invalidate this narrative?- Potential market saturation and competition from other entertainment and sports events could reduce Formula One's ability to attract and retain fans, impacting ticket sales and promotional revenue.
- Changes in broadcasting rights deals or shifts in broadcaster strategy may affect Formula One's media rights revenue, especially in key growth markets like the U.S.
- Increased team payments as a percentage of pre-team share OIBDA, as indicated in the report, could limit operating leverage, potentially impacting net margins.
- Dependence on continuous growth in the sponsorship pipeline, including securing high-quality partners and renewing deals at favorable terms, is crucial for sustaining revenue growth; failure to do so could affect overall financial health.
- Regulatory and legal challenges, such as the DOJ investigation into the decision-making process for team entries, could introduce uncertainties or limitations, impacting Formula One's operational freedom and possibly its financial outlook.
Valuation
How have all the factors above been brought together to estimate a fair value?- The analysts have a consensus price target of $91.55 for Formula One Group based on their expectations of its future earnings growth, profit margins and other risk factors. However, there is a degree of disagreement amongst analysts, with the most bullish reporting a price target of $115.0, and the most bearish reporting a price target of just $80.0.
- In order for you to agree with the analyst's consensus, you'd need to believe that by 2027, revenues will be $4.6 billion, earnings will come to $569.9 million, and it would be trading on a PE ratio of 50.1x, assuming you use a discount rate of 7.5%.
- Given the current share price of $80.93, the analyst's price target of $91.55 is 11.6% higher.
- We always encourage you to reach your own conclusions though. So sense check these analyst numbers against your own assumptions and expectations based on your understanding of the business and what you believe is probable.
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Disclaimer
Warren A.I. is a tool utilizing a Large Language Model (LLM) that ingests data on consensus price targets, forecasted revenue and earnings figures, as well as the transcripts of earnings calls to produce qualitative analysis. The narratives produced by Warren A.I. are general in nature and are based solely on analyst data and publicly-available material published by the respective companies. These scenarios are not indicative of the company's future performance and are exploratory in nature. Simply Wall St has no position in the company(s) mentioned. The price targets and estimates used are consensus data, and do not constitute a recommendation to buy or sell any stock, and they do not take account of your objectives, or your financial situation. Note that Warren A.I.'s analysis may not factor in the latest price-sensitive company announcements or qualitative material.
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