Formula One Group -- previously known as Liberty Media -- is the company that is responsible for the marketing and commercialisation of the Formula One motorsport competition. The FIA, the motorsports regulatory body, is in charge of the rules and technical side of Formula One.Read more
Key Takeaways Expanding global audience and digital engagement, combined with new experiential offerings, are driving stronger sponsorship, ticketing, and media revenue opportunities. Effective cost controls and diversified revenue streams are boosting profitability and supporting higher margins with less reliance on any single income source.Read more
Key Takeaways Heightened global regulations, eco-consciousness, and demographic shifts threaten revenue from sponsorships, hosting fees, and fan engagement, impacting long-term growth. Rising technology costs and unstable media revenues challenge profitability, while expanding in emerging markets faces greater public and fiscal resistance.Read more
Key Takeaways Expanding global fan engagement and digital transformation are driving new, higher-margin revenue streams and strengthening Formula One's brand appeal, especially among younger audiences. Growth in new markets and successful media rights renewals are diversifying revenue sources, improving earnings visibility, and boosting long-term profitability.Read more
Formula One Group, together with its subsidiaries, engages in the motorsports business in the United States, the United Kingdom, Spain, and internationally. The company holds commercial rights for the Fédération Internationale de l’Automobile (FIA) Formula One World Championship, an annual nine-month long motor race-based competition in which teams compete for the Constructors’ championship and drivers compete for the Drivers’ championship. It is also involved in filming, television production and post-production, and digital and social media activities; provision of freight, logistical, and travel related services, as well as technical support at Formula 1 events; production of the international television feed; and operation of the Formula 1 Paddock Club hospitality program, F2 and F3 race series, and F1 Academy. The company was founded in 1950 and is headquartered in Englewood, Colorado. Formula One Group operates as a subsidiary of Liberty Media Corporation.
