China Smartphone Adoption And AI Will Expand Online Education

Key Takeaways

• Expanding online and AI-driven learning platforms, paired with brand investment, drives resilience and growth in a rapidly evolving educational technology landscape.
  
• Diversification into premium services and adaptive technology reduces regulatory risk and strengthens pricing power, enhancing operational efficiency and customer retention.
  
• Slowing K-12 growth, high learning device losses, rising competition, and heavy marketing spend threaten profitability despite ongoing innovation and cautious resource allocation.

Catalysts

Provides K-12 after-school tutoring services in the People’s Republic of China.

• The company is benefiting from the rapid rise in internet and smartphone adoption in China, which expands its addressable market for both online enrichment offerings and smart learning devices-supporting continued revenue growth.
  
• Strong middle-class growth and increasing educational investment per child in China is boosting demand for quality-focused, technology-enabled education products, providing a long-term tailwind for premium learning services and specialized devices-positive for revenue and pricing power.
  
• TAL's accelerated deployment of AI-powered adaptive learning (both in software and hardware) is improving operational efficiency and scalability, supporting higher customer retention and reducing marginal costs per student-accretive to net margins over time.
  
• Diversification into online enrichment, STEAM, and AI-driven learning devices alongside disciplined expansion of offline centers lessens regulatory risk concentration and creates multiple growth engines, underpinning more resilient and broad-based revenue streams.
  
• Sustained investment in brand-building, user engagement, and channel expansion positions TAL to capture outsized share as industry consolidation accelerates, while improved internal efficiency already contributed to lower non-GAAP general/administrative expense ratios-supporting future earnings growth.

TAL Education Group Future Earnings and Revenue Growth

Assumptions

• Analysts are assuming TAL Education Group's revenue will grow by 22.8% annually over the next 3 years.
• Analysts assume that profit margins will increase from 4.3% today to 8.9% in 3 years time.
• Analysts expect earnings to reach $395.9 million (and earnings per share of $0.62) by about August 2028, up from $104.5 million today. However, there is a considerable amount of disagreement amongst the analysts with the most bullish expecting $524 million in earnings, and the most bearish expecting $315 million.
• In order for the above numbers to justify the analysts price target, the company would need to trade at a PE ratio of 24.9x on those 2028 earnings, down from 68.0x today. This future PE is greater than the current PE for the US Consumer Services industry at 17.2x.
• Analysts expect the number of shares outstanding to decline by 0.1% per year for the next 3 years.
• To value all of this in today's terms, we will use a discount rate of 7.74%, as per the Simply Wall St company report.

TAL Education Group Future Earnings Per Share Growth

Risks

• Management explicitly indicated that the Peiyou business's year-over-year revenue growth is expected to gradually taper off, suggesting the pace of expansion in their core K-12 segment will slow, which could negatively impact long-term revenue growth.
  
• The learning device segment, while showing revenue growth and user expansion, is operating at a non-GAAP operating loss and remains in an investment phase, with continued high marketing spend and uncertain near-term profitability, putting pressure on margins and earnings.
  
• Competition in the learning device market is intensifying with full stack players expanding offerings, raising the bar for product quality and accelerating consumer education, which could lead to pricing pressure, margin compression, and increased customer acquisition costs.
  
• Increased investment in sales and marketing (up from 28.5% to 30.9% of revenues year-over-year) and significant resources devoted to brand-building and channel expansion, without guaranteed near-term revenue, suggest elevated operating costs may impact future net margins if revenue growth decelerates.
  
• Despite innovation in AI and product capabilities, management remains cautious by emphasizing long-term, sustainable growth and flexible resource allocation, a sign that regulatory, competitive, and demographic headwinds in the Chinese education sector still present ongoing risks to revenue and earnings stability.

Valuation

• The analysts have a consensus price target of $12.994 for TAL Education Group based on their expectations of its future earnings growth, profit margins and other risk factors. However, there is a degree of disagreement amongst analysts, with the most bullish reporting a price target of $16.85, and the most bearish reporting a price target of just $11.1.
• In order for you to agree with the analyst's consensus, you'd need to believe that by 2028, revenues will be $4.5 billion, earnings will come to $395.9 million, and it would be trading on a PE ratio of 24.9x, assuming you use a discount rate of 7.7%.
• Given the current share price of $11.68, the analyst price target of $12.99 is 10.1% higher.
• We always encourage you to reach your own conclusions though. So sense check these analyst numbers against your own assumptions and expectations based on your understanding of the business and what you believe is probable.