Digital Ordering And Dual Brands Will Expand Global Opportunities

Key Takeaways

• Focus on convenience, digital channels, and demographic-targeted marketing is expanding customer reach, driving higher revenues, and deepening brand loyalty.
  
• Dual-brand formats, tech upgrades, and international expansion are boosting profitability, operational efficiency, and diversifying growth opportunities.
  
• Ongoing menu fatigue, rising costs, franchisee strain, commodity price volatility, and shifting consumer preferences threaten long-term revenue growth, margins, and competitive positioning.

Catalysts

Owns, franchises, and operates restaurants in the United States and internationally.

• Increased consumer demand for convenience, as shown by sustained off-premise sales growth (+7.6% for Applebee's and 20%+ mix at both brands), positions the company to capitalize on the ongoing shift toward delivery, takeout, and digital ordering-driving higher overall revenue and opening new incremental sales channels.
  
• Demographic-tailored marketing, evidenced by social media engagement gains (TikTok views up 500% at Applebee's, 400% at IHOP, with focus on Gen Z and Millennial audiences), is expected to boost guest traffic, support brand relevance, and expand loyal customer bases, positively impacting long-term sales and market share.
  
• Momentum behind dual-brand and new restaurant format expansion-demonstrated by robust franchisee demand and early openings (dual-brand locations delivering 2–3x higher sales than single-brand units)-will increase unit-level profitability, franchise fees, and systemwide revenues, supporting more resilient earnings growth.
  
• Operational improvements (such as tech adoption in restaurants, reduced menu complexity, and efficiency-focused remodels) are improving order speed, accuracy, and table turns (IHOP improved table turns by 4 minutes), which should enhance 4-wall margins and overall net profitability as modernization efforts scale.
  
• International development, with a pipeline to double international dual-brand restaurants and successful launches in Latin America, diversifies revenue streams and reduces regional concentration risk, supporting higher total earnings and greater long-term growth visibility.

Dine Brands Global Future Earnings and Revenue Growth

Assumptions

• Analysts are assuming Dine Brands Global's revenue will grow by 3.2% annually over the next 3 years.
• Analysts assume that profit margins will increase from 5.3% today to 8.9% in 3 years time.
• Analysts expect earnings to reach $83.1 million (and earnings per share of $5.88) by about August 2028, up from $44.6 million today. The analysts are largely in agreement about this estimate.
• In order for the above numbers to justify the analysts price target, the company would need to trade at a PE ratio of 5.9x on those 2028 earnings, down from 7.1x today. This future PE is lower than the current PE for the US Hospitality industry at 21.6x.
• Analysts expect the number of shares outstanding to decline by 2.75% per year for the next 3 years.
• To value all of this in today's terms, we will use a discount rate of 12.32%, as per the Simply Wall St company report.

Dine Brands Global Future Earnings Per Share Growth

Risks

• Persistent softness or negative same-store sales at IHOP (-2.3% in Q2), despite improvements, suggests ongoing challenges with menu fatigue and competition for younger demographics; this trend could weigh on long-term revenue growth and limit earnings expansion.
  
• Increased general and administrative (G&A) expenses-tied to investments in remodeling, corporate store acquisitions, and dual-brand initiatives-are pressuring margins and have already contributed to a year-over-year reduction in adjusted EBITDA and EPS; if these investments fail to yield sufficient top-line growth, net margins and profitability may decline further.
  
• Franchisee financial health remains a risk, as both Applebee's and IHOP face unit count guidance that ranges from net flat to net closures domestically, reflecting potential franchisee strain and store closures, which could decrease recurring franchise fee income and overall revenue.
  
• Elevated and volatile commodity costs (e.g., IHOP's 8% increase in commodity costs and persistent egg/coffee pricing pressures), as well as potential future impacts from tariffs or trade policy changes, threaten restaurant profitability and could further compress margins.
  
• Heightening competition from fast-casual and digital-native concepts, alongside changing consumer preferences toward healthier and more experiential dining, may erode traditional dine-in traffic and off-premise share, limiting revenue growth and putting pressure on long-term earnings and market share.

Valuation

• The analysts have a consensus price target of $24.8 for Dine Brands Global based on their expectations of its future earnings growth, profit margins and other risk factors. However, there is a degree of disagreement amongst analysts, with the most bullish reporting a price target of $30.0, and the most bearish reporting a price target of just $21.0.
  
• In order for you to agree with the analyst's consensus, you'd need to believe that by 2028, revenues will be $928.6 million, earnings will come to $83.1 million, and it would be trading on a PE ratio of 5.9x, assuming you use a discount rate of 12.3%.
  
• Given the current share price of $20.41, the analyst price target of $24.8 is 17.7% higher.
  
• We always encourage you to reach your own conclusions though. So sense check these analyst numbers against your own assumptions and expectations based on your understanding of the business and what you believe is probable.