NKE: Upcoming Product Refresh and Channel Cleanup Will Drive Performance Recovery

NIKE's analyst price target has been adjusted down to $85 from $90. Analysts anticipate broadly stable revenues but note pressure on gross margins and earnings due to elevated SG&A costs and incremental tariff headwinds.

NIKE's updated analyst price target has increased modestly by approximately $1 to $83. Analysts point to stable revenue growth, gradual margin recovery, and improved inventory positioning, despite ongoing concerns regarding tariffs and selective product refreshes.

Nike's fair value estimate has been raised by analysts from $79.76 to $82.25 per share. This change reflects increased confidence in the company's turnaround progress, stronger revenue growth, and improving profit margins.

Analysts have modestly raised their price target for NIKE to $79.76, reflecting improved sales and margin prospects—especially from cleaner U.S. channels, strong demand for key franchises, and better inventory management—though ongoing China, tariff, and macro risks temper the near-term outlook. Analyst Commentary Bullish analysts highlight improving sales and margins, citing accelerated inventory normalization, cleaner U.S. channels, rising holiday order books, and renewed retailer enthusiasm, particularly for Air Force One and Jordan Retro.

Analysts have modestly raised NIKE's price target, citing early signs of sales and margin stabilization as inventories normalize, stronger U.S. product momentum, improving wholesale relationships, and innovation tailwinds, though persisting macro and China-related risks temper the outlook; the consensus target increased slightly to $78.91. Analyst Commentary Bullish analysts cite evidence of sales and margin inflection as near-term inventories normalize, with particular strength returning in core U.S. products like Air Force One and Jordan Retro.

AnalystConsensusTarget made no meaningful changes to valuation assumptions.

AnalystConsensusTarget made no meaningful changes to valuation assumptions.

AnalystConsensusTarget made no meaningful changes to valuation assumptions.

AnalystConsensusTarget made no meaningful changes to valuation assumptions.

AnalystConsensusTarget has decreased revenue growth from 2.3% to 1.9%.

AnalystConsensusTarget has increased revenue growth from 1.2% to 2.3%.

AnalystConsensusTarget made no meaningful changes to valuation assumptions.

AnalystConsensusTarget has decreased revenue growth from 1.9% to 1.1%, increased future PE multiple from 26.3x to 31.5x and decreased shares outstanding growth rate from -0.0% to -0.0%.