Digital Transformation And Mandatory Cameras Will Expand Public Safety

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AnalystHighTarget
AnalystHighTarget
Not Invested
Consensus Narrative from 16 Analysts
Published
13 Jul 25
Updated
23 Jul 25
AnalystHighTarget's Fair Value
US$895.00
17.9% undervalued intrinsic discount
23 Jul
US$735.01
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1Y
136.6%
7D
-2.8%

Author's Valuation

US$895.0

17.9% undervalued intrinsic discount

AnalystHighTarget Fair Value

Key Takeaways

  • Integration of advanced TASER, AI, and SaaS technologies is rapidly expanding Axon's market dominance and potential for long-term recurring revenue growth.
  • Diversified product offerings and strong platform entrenchment are positioning Axon as the central infrastructure for global public safety transformation, supporting durable pricing power and customer retention.
  • Shifting political, regulatory, and fiscal pressures, alongside rising competition and product liability risks, threaten Axon's long-term revenue growth, margin expansion, and profitability.

Catalysts

About Axon Enterprise
    Develops, manufactures, and sells conducted energy devices (CEDs) under the TASER brand in the United States and internationally.
What are the underlying business or industry changes driving this perspective?
  • Analyst consensus broadly expects TASER 10 to spur significant international adoption, but this likely understates its potential as the combination of TASER 10 with the Apollo cartridge could shift police and private security protocols globally, making Axon's solution the de facto standard for non-lethal force, radically expanding long-term addressable markets and delivering accelerated multi-year revenue growth.
  • Analysts broadly agree that AI-driven SaaS products like Draft One and the AI Era Plan will enhance efficiency and margins, but this likely underestimates the transformative impact of AI integration, which could not only deliver persistent gross margin expansion above 80 percent but also cement Axon's platform as mission-critical infrastructure, locking in customers and driving higher net retention rates and long-term recurring revenue.
  • The accelerated shift toward mandatory adoption of body-worn cameras, digital evidence management, and fixed/mobile sensing devices across both developed and emerging public safety markets is creating an inflection point-Axon is exceptionally positioned to capture this wave, supporting years of double-digit revenue and ARR growth as regulatory and societal demand intensifies.
  • Axon's newly expanded product ecosystem-including drones, counter-drone, vehicle intelligence, and fixed ALPR-uniquely positions it to capture not only traditional law enforcement but also federal, enterprise, and critical infrastructure markets, setting the stage for continued TAM expansion and robust top-line growth far beyond current analyst estimates.
  • With scalable cloud-based solutions, expanding partnerships/integrations (e.g., Ring, Citizen, Auror), and unmatched customer entrenchment, Axon's platform is quickly becoming the core backbone for the digital transformation of global public safety-driving durable pricing power, a sticky customer base, and structurally higher long-term earnings, which the market is likely underappreciating.

Axon Enterprise Earnings and Revenue Growth

Axon Enterprise Future Earnings and Revenue Growth

Assumptions

How have these above catalysts been quantified?
  • This narrative explores a more optimistic perspective on Axon Enterprise compared to the consensus, based on a Fair Value that aligns with the bullish cohort of analysts.
  • The bullish analysts are assuming Axon Enterprise's revenue will grow by 26.8% annually over the next 3 years.
  • The bullish analysts assume that profit margins will shrink from 14.9% today to 14.2% in 3 years time.
  • The bullish analysts expect earnings to reach $641.9 million (and earnings per share of $7.1) by about July 2028, up from $331.7 million today. The analysts are largely in agreement about this estimate.
  • In order for the above numbers to justify the price target of the more bullish analyst cohort, the company would need to trade at a PE ratio of 145.7x on those 2028 earnings, down from 169.2x today. This future PE is greater than the current PE for the US Aerospace & Defense industry at 35.1x.
  • Analysts expect the number of shares outstanding to grow by 3.01% per year for the next 3 years.
  • To value all of this in today's terms, we will use a discount rate of 7.13%, as per the Simply Wall St company report.

Axon Enterprise Future Earnings Per Share Growth

Axon Enterprise Future Earnings Per Share Growth

Risks

What could happen that would invalidate this narrative?
  • Sustained political and public pressure for police reform could drive government bodies to reduce or reallocate law enforcement budgets away from equipment procurement, presenting a headwind to Axon's long-term revenue growth, especially if societal priorities shift toward alternatives to policing technology.
  • Rising regulatory scrutiny around surveillance and data privacy-highlighted by cautious discussion around Axon's connected camera and AI products-may lead to stricter compliance requirements, potentially shrinking the total addressable market for Axon's core offerings and increasing recurring compliance costs, in turn compressing net margins over time.
  • Looming budgetary constraints and fiscal tightening in major geographies, coupled with Axon's continued reliance on U.S. state and local agencies for most sales, expose the company to significant revenue risk should there be a downturn in municipal or federal government spending.
  • Intensifying competition in the law enforcement technology space-including new entrants in body cameras, digital evidence management, and AI-powered security solutions-could suppress Axon's pricing power and erode market share over time, increasing pressure on net earnings and margin expansion as customers have more alternatives.
  • Ongoing concerns about product liability, especially related to TASER devices and the expanding use of AI and surveillance equipment, could drive up litigation and insurance costs, threatening the stability of Axon's long-term profitability and ultimately weighing on overall net earnings.

Valuation

How have all the factors above been brought together to estimate a fair value?
  • The assumed bullish price target for Axon Enterprise is $895.0, which is the highest price target estimate amongst analysts. This valuation is based on what can be assumed as the expectations of Axon Enterprise's future earnings growth, profit margins and other risk factors from analysts on the bullish end of the spectrum.
  • However, there is a degree of disagreement amongst analysts, with the most bullish reporting a price target of $895.0, and the most bearish reporting a price target of just $579.32.
  • In order for you to agree with the bullish analysts, you'd need to believe that by 2028, revenues will be $4.5 billion, earnings will come to $641.9 million, and it would be trading on a PE ratio of 145.7x, assuming you use a discount rate of 7.1%.
  • Given the current share price of $720.74, the bullish analyst price target of $895.0 is 19.5% higher.
  • We always encourage you to reach your own conclusions though. So sense check these analyst numbers against your own assumptions and expectations based on your understanding of the business and what you believe is probable.

How well do narratives help inform your perspective?

Disclaimer

AnalystHighTarget is a tool utilizing a Large Language Model (LLM) that ingests data on consensus price targets, forecasted revenue and earnings figures, as well as the transcripts of earnings calls to produce qualitative analysis. The narratives produced by AnalystHighTarget are general in nature and are based solely on analyst data and publicly-available material published by the respective companies. These scenarios are not indicative of the company's future performance and are exploratory in nature. Simply Wall St has no position in the company(s) mentioned. Simply Wall St may provide the securities issuer or related entities with website advertising services for a fee, on an arm's length basis. These relationships have no impact on the way we conduct our business, the content we host, or how our content is served to users. The price targets and estimates used are consensus data, and do not constitute a recommendation to buy or sell any stock, and they do not take account of your objectives, or your financial situation. Note that AnalystHighTarget's analysis may not factor in the latest price-sensitive company announcements or qualitative material.

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