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Exposure To Expanding International Demand Will Drive Long-Term Performance And Margin Improvement

Published
28 Jan 25
Updated
27 Oct 25
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AnalystConsensusTarget's Fair Value
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1Y
-9.7%
7D
-3.8%

Author's Valuation

UK£2.2435.0% undervalued intrinsic discount

AnalystConsensusTarget Fair Value

Last Update 27 Oct 25

Narrative Update on SSP Group: Analyst Price Target Revision

Analysts have modestly reduced their average price target for SSP Group, citing a marginal softening in forecasts for revenue growth and profit margins. Recent targets have been adjusted down from previous levels of 330 GBp and 210 GBp to 310 GBp and 200 GBp respectively.

Analyst Commentary

Recent street research provides insights into both positive and cautious perspectives on SSP Group’s fundamentals and valuation outlook.

Bullish Takeaways

  • Bullish analysts continue to view SSP Group as offering attractive exposure to both the U.S. market and high-growth regions such as India. This supports a positive long-term growth outlook.
  • Despite target price reductions, some analysts maintain a Buy rating, reflecting confidence in company execution and recovery potential.
  • Upgrades in analyst ratings indicate there is emerging confidence in operational resilience and strategic positioning, even amid a challenging environment.

Bearish Takeaways

  • Several analysts have lowered their price targets due to slightly diminished expectations for revenue growth and thinner profit margins.
  • Neutral or Equal Weight ratings from certain analysts highlight ongoing concerns about SSP Group’s ability to deliver margin improvement in the near term.
  • Uncertainty around the pace of international expansion and the return of travel demand is tempering some optimism regarding medium-term growth prospects.

What's in the News

  • SSP Group plc announced a share repurchase program with Barclays Bank PLC to buy back up to £100 million of its common stock, aiming to reduce issued share capital by October 9, 2026. The repurchased shares will be cancelled. (Key Developments)
  • The Board of Directors has authorized a new buyback plan, which is set to commence on October 9, 2025. (Key Developments)
  • SSP Group provided earnings guidance for 2025 and 2026, projecting 2025 group revenue at approximately £3.7 billion, an increase of 8% year-on-year, operating profit of around £230 million, up 11%, and a margin of 6.2%. Full-year 2025 EPS is expected to be about 11.5 pence, in line with market expectations, and 2026 EPS is forecast to be within the current expected range. (Key Developments)
  • Irenic Capital Management LP is engaging private equity firms about a potential take-private deal for SSP Group, proposing a 50% premium valuation. The company’s recovery has been slow following the pandemic, with operating margins and UK rail travel yet to return to pre-COVID levels. Company leadership acknowledges the lagging margin recovery and is focused on strategic priorities. (Key Developments)

Valuation Changes

  • Revenue Growth: The forecasted annual revenue growth rate has edged down slightly, from 4.77% to 4.75%.
  • Net Profit Margin: Expected net profit margin has modestly decreased, moving from 4.44% to 4.34%.
  • Future P/E: The projected future price-to-earnings ratio has risen slightly, from 14.26x to 14.60x.
  • Fair Value: The calculated fair value remains unchanged at £2.24 per share.
  • Discount Rate: The discount rate applied in valuation assessments remains steady at 12.94%.

Key Takeaways

  • Strategic exits from loss-making businesses and efficiency improvements aim to boost profitability by cutting costs and increasing net margins.
  • Focus on long-term sustainable growth and contract wins, especially in high-growth markets, positions SSP Group for future revenue and earnings growth.
  • Profitability in European markets is pressured by macroeconomic factors, execution issues, and contract renewals, while labor costs challenge North America margins.

Catalysts

About SSP Group
    Operates food and beverage outlets in North America, Europe, the United Kingdom, Ireland, the Asia Pacific, Eastern Europe, the Middle East, and internationally.
What are the underlying business or industry changes driving this perspective?
  • SSP Group's focus on long-term growth through contract renewals and new wins, particularly in high-growth markets like North America, Asia, and the Middle East, positions the company for future revenue growth due to a stronger competitive position and market expansion.
  • The planned strategic exit from loss-making operations, such as the German motorway service business, and efficiency improvements in Continental Europe are poised to positively impact net margins by reducing costs and increasing profitability.
  • With significant recent investments maturing and the integration of acquisitions underway, SSP Group expects to enhance operating profit margins through increased returns on these investments, thereby driving future earnings growth.
  • The implementation of cost-efficiency programs, including menu optimization and technological advancements across various regions, is anticipated to improve net margins by mitigating inflationary pressures and enhancing labor productivity.
  • SSP Group’s emphasis on driving sustainable growth through like-for-like improvements and contract extensions, alongside maintaining a disciplined approach to future capital expenditure, is expected to bolster free cash flow and facilitate shareholder returns, ultimately supporting long-term earnings growth.

SSP Group Earnings and Revenue Growth

SSP Group Future Earnings and Revenue Growth

Assumptions

How have these above catalysts been quantified?
  • Analysts are assuming SSP Group's revenue will grow by 5.3% annually over the next 3 years.
  • Analysts assume that profit margins will increase from -0.7% today to 4.2% in 3 years time.
  • Analysts expect earnings to reach £176.2 million (and earnings per share of £0.15) by about September 2028, up from £-23.6 million today.
  • In order for the above numbers to justify the analysts price target, the company would need to trade at a PE ratio of 15.1x on those 2028 earnings, up from -51.7x today. This future PE is lower than the current PE for the GB Hospitality industry at 16.9x.
  • Analysts expect the number of shares outstanding to grow by 0.29% per year for the next 3 years.
  • To value all of this in today's terms, we will use a discount rate of 12.94%, as per the Simply Wall St company report.

SSP Group Future Earnings Per Share Growth

SSP Group Future Earnings Per Share Growth

Risks

What could happen that would invalidate this narrative?
  • The profitability in parts of the Continental European region has fallen short of expectations due to macroeconomic, structural, temporary, and executional headwinds, negatively impacting regional margins and overall earnings.
  • The company faces challenges in recovering rail passenger numbers to pre-COVID levels, particularly in Northern Europe, potentially affecting future revenue growth in this segment.
  • Disruptions and costs associated with the high volume of contract renewals, especially in the Nordic countries, have put additional pressure on profitability and projected net margins.
  • The ongoing exit from the loss-making motorway service business in Germany will require cost management and strategic focus, impacting cash flows and short-term net income.
  • In North America, labor inflation and supply-side labor shortages continue to put pressure on costs, which could challenge the company's ability to maintain or improve operating margins.

Valuation

How have all the factors above been brought together to estimate a fair value?
  • The analysts have a consensus price target of £2.292 for SSP Group based on their expectations of its future earnings growth, profit margins and other risk factors. However, there is a degree of disagreement amongst analysts, with the most bullish reporting a price target of £3.3, and the most bearish reporting a price target of just £1.6.
  • In order for you to agree with the analyst's consensus, you'd need to believe that by 2028, revenues will be £4.2 billion, earnings will come to £176.2 million, and it would be trading on a PE ratio of 15.1x, assuming you use a discount rate of 12.9%.
  • Given the current share price of £1.52, the analyst price target of £2.29 is 33.5% higher.
  • We always encourage you to reach your own conclusions though. So sense check these analyst numbers against your own assumptions and expectations based on your understanding of the business and what you believe is probable.

How well do narratives help inform your perspective?

Disclaimer

AnalystConsensusTarget is a tool utilizing a Large Language Model (LLM) that ingests data on consensus price targets, forecasted revenue and earnings figures, as well as the transcripts of earnings calls to produce qualitative analysis. The narratives produced by AnalystConsensusTarget are general in nature and are based solely on analyst data and publicly-available material published by the respective companies. These scenarios are not indicative of the company's future performance and are exploratory in nature. Simply Wall St has no position in the company(s) mentioned. Simply Wall St may provide the securities issuer or related entities with website advertising services for a fee, on an arm's length basis. These relationships have no impact on the way we conduct our business, the content we host, or how our content is served to users. The price targets and estimates used are consensus data, and do not constitute a recommendation to buy or sell any stock, and they do not take account of your objectives, or your financial situation. Note that AnalystConsensusTarget's analysis may not factor in the latest price-sensitive company announcements or qualitative material.

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