SUL logo

Super Retail Group Limited Stock Price

ASX:SUL Community·AU$3.0b Market Cap
  • 4 Narratives written by author
  • 0 Comments on narratives written by author
  • 107 Fair Values set on narratives written by author

SUL Share Price Performance

AU$13.31
-5.26 (-28.33%)
AU$13.43
Fair Value
AU$13.31
-5.26 (-28.33%)
0.9% undervalued intrinsic discount
AU$13.43
Fair Value
Price AU$13.31
Sax AU$13.43
AnalystConsensusTarget AU$13.59
AnalystHighTarget AU$17.50

SUL Community Narratives

Fair Value
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Fair Value AU$13.43 0.9% undervalued intrinsic discount

Fair Value Intriguingly Set at $11.54 for SUL Investors

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9users have followed this narrative
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Fair Value AU$13.59 2.0% undervalued intrinsic discount

Digital And Store Expansions Will Drive Retail Success

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54users have followed this narrative
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Fair Value AU$17.5 23.9% undervalued intrinsic discount

Digital And Loyalty Programs Will Fuel Outdoor Lifestyle Demand

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7users have followed this narrative
AU$17.5
23.9% undervalued intrinsic discount
Revenue
5.56% p.a.
Profit Margin
5.71%
Future PE
18.05x
Price in 2029
AU$22.54
AU$11.1
19.9% overvalued intrinsic discount
Revenue
3.8% p.a.
Profit Margin
5.1%
Future PE
13.57x
Price in 2029
AU$14.24
AU$13.59
2.0% undervalued intrinsic discount
Revenue
3.26% p.a.
Profit Margin
5.64%
Future PE
15.29x
Price in 2029
AU$17.48

Trending Discussion

No trending discussion available.

Updated Narratives

SUL logo

Fair Value Intriguingly Set at $11.54 for SUL Investors

Fair Value: AU$13.43 0.9% undervalued intrinsic discount
9 users have set this as their fair value
0 users have commented on this narrative
0 users have liked this narrative
SUL logo

SUL: Store Expansion And Cost Savings Program Will Support Long Term Upside

Fair Value: AU$17.5 23.9% undervalued intrinsic discount
7 users have set this as their fair value
0 users have commented on this narrative
0 users have liked this narrative
SUL logo

SUL: Lower Profitability Assumptions Will Pressure Future Earnings Multiple

Fair Value: AU$11.1 19.9% overvalued intrinsic discount
3 users have set this as their fair value
0 users have commented on this narrative
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Snowflake Analysis

Undervalued with adequate balance sheet and pays a dividend.

1 Risk
3 Rewards

Super Retail Group Limited Key Details

AU$4.2b

Revenue

AU$2.3b

Cost of Revenue

AU$1.9b

Gross Profit

AU$1.7b

Other Expenses

AU$205.9m

Earnings

Last Reported Earnings
Jun 27, 2026
Next Reporting Earnings
n/a
0.91
45.70%
4.90%
2.4%
View Full Analysis

About SUL

Founded
1972
Employees
15643
CEO
Paul Bradshaw
WebsiteView website
www.superretailgroup.com.au

Super Retail Group Limited engages in the retail of automotive, sports, and outdoor leisure products in Australia and New Zealand. The company operates through the Supercheap Auto, rebel, BCF, and Macpac segments. It offers automotive and service parts, accessories, and tools for travel, touring, outdoors, garage, shed, and outdoors. The company also provides sporting equipment and apparel; products for outdoor categories, including fishing, boating, 4WD, camping, caravanning, BBQ, power, and refrigeration; camping and outdoor equipment; fitment and support services, including wiper blade, bulb, and battery installation; battery and oil recycling; and paint mixing and vehicle diagnostics. In addition, it offers apparel and equipment for mountain climbers, campers, hikers, and adventure travelers. The company sells its products under the Supercheap Auto, rebel, BCF, and Macpac brands through various stores and online channels. The company was founded in 1972 and is based in Strathpine, Australia.

Recent SUL News & Updates

Narrative Update Aug 21

SUL: Store Expansion And Cost Savings Program Will Support Long Term Upside

Analysts have raised their price target for Super Retail Group from A$15.90 to A$17.50, citing updated assumptions around revenue growth, profit margins and future P/E multiples, together with a slightly higher discount rate. What’s in the News for Super Retail Group No recent Super Retail Group specific news items were identified in the provided sources as of 20 August 2026.

Recent updates

No updates