Duyuru • Jul 02
Hagens Berman Files Consumer Protection Lawsuit Against Lululemon Hagens Berman, along with its co-counsel The Miller Law Firm, filed a consumer-protection lawsuit alleging Lululemon collected hundreds of millions of dollars from customers through price increases tied to since-invalidated tariffs. The lawsuit, filed June 30, 2026, in the U.S. District Court for the Western District of Washington, alleges that beginning in February 2025, when the Trump administration imposed tariffs on imported goods under the International Emergency Economic Powers Act (IEEPA), Lululemon raised prices on imported products sold directly to consumers. After the Supreme Court invalidated the IEEPA tariffs, Lululemon filed suit in the U.S. Court of International Trade to recover the tariffs it had paid. According to the lawsuit, Lululemon has made no commitment to return any portion of those funds to the consumers who ultimately bore the costs. If you purchased from Lululemon between February 2025 and February 2026, you may have overpaid due to the unlawful collection of tariff fees. On February 4, 2025, the Trump Administration imposed a 10% tariff on Chinese imports under the IEEPA. The following month, two executive orders added 25% tariffs on goods from Canada and Mexico. By April 2025, tariffs extended to most other U.S. trading partners. The IEEPA tariffs remained in effect until February 20, 2026, when the U.S. Supreme Court declared them invalid. Lululemon imports a significant share of its products from countries subject to the tariffs, including Vietnam, Cambodia, China, Indonesia and Canada. Public reporting estimated the tariffs would reduce Lululemon’s gross profit by approximately $240 million. The lawsuit states that both Lululemon’s CFO and CEO publicly stated that the company planned to raise prices in response to the tariffs – and did so nationwide. Tariffs are paid by the importer of record, the party legally responsible for the goods at the time they enter the United States. Regardless of who ultimately bears the economic burden – consumers, according to the lawsuit – federal law grants the right to recover unlawfully collected tariffs exclusively to the importer of record. As a result, consumers are left without compensation for the overcharges they paid unless the importer passes the refund along. Other retailers in Lululemon’s position have established tariff refund programs to compensate customers who paid higher prices due to tariff costs. Lululemon could have done the same but chose not to. The lawsuit brings claims for unjust enrichment and violations of state consumer-protection laws, and seeks to recover losses incurred by Lululemon customers as a result of the retailer’s price increases. Duyuru • Jun 06
lululemon athletica inc. Provides Earnings Guidance for the Second Quarter of 2026 lululemon athletica inc. provided earnings guidance for the second quarter of 2026. For the period, the Company expects net revenue to be in the range of $2.450 billion to $2.475 billion, representing a decline of 3% to 2%. Diluted earnings per share are expected to be in the range of $1.76 to $1.81 for the quarter. Duyuru • May 28
Lululemon Athletica Inc. Announces Board Appointments, Effective May 26, 2026 On May 26, 2026, lululemon athletica inc. entered into a Cooperation Agreement (the “Cooperation Agreement”) by and between the Company and Dennis J. “Chip” Wilson, Anamered Investments Inc., LIPO Investments (USA) Inc., Wilson 5 Foundation, Wilson 5 Foundation Management Ltd., Five Boys Investments ULC, Shannon Wilson, Low Tide Properties Ltd. and House of Wilson Ltd. (collectively with their affiliates, “Wilson”). Pursuant to the Cooperation Agreement, the Board of Directors of the Company (the “Board”) will (i) appoint Laura Gentile and Marc Maurer to the Board as independent directors, effective immediately following the Company’s 2026 annual meeting of stockholders (the “2026 Annual Meeting”); (ii) increase the size of the Board in connection therewith; and (iii) take all necessary steps to appoint an additional new independent director with apparel product and brand expertise to the Board by October 1, 2026, subject to the approval of Mr. Wilson, not to be unreasonably withheld, conditioned or delayed. Each of Ms. Gentile and Mr. Maurer has signed a conditional letter of resignation, which would become effective upon the earlier of (a) the termination of certain Company obligations to Wilson and (b) the termination of the Cooperation Agreement. In addition, one additional incumbent director will not stand for reelection at the Company’s 2027 annual meeting of stockholders (the “2027 Annual Meeting”). Duyuru • May 21
lululemon athletica inc., Annual General Meeting, Jun 25, 2026 lululemon athletica inc., Annual General Meeting, Jun 25, 2026. Duyuru • May 13
Dennis J. Wilson Issue an Open Letter to the Shareholders of lululemon athletica On May 11, 2026, Dennis J. Wilson issued an open letter on May 6, 2026, to the shareholders of lululemon athletica setting forth his views on the characteristics of a successful creative business, which include inspiring the core customer, focusing on technical details when developing products, driving disruption, cultivating a culture that prioritizes experimentation and innovation, and emphasizing creativity at the board level. Wilson’s belief that the Nominees, based on their individual and collective experience in brand development, creative leadership and focused marketing, would bring fresh perspectives to help restore confidence and stop the current pattern of value destruction at the Company, if elected to the Board. Duyuru • Apr 30
Chip Wilson Issues Letter to lululemon Shareholders On April 29, 2026, Chip Wilson issued a letter to shareholders of Datadog, Inc., criticizing the company’s Board for its failure to understand and protect the brand’s premium positioning, and he stated that Board's endorsement of brand-eroding choices has led to a 65.9% loss in shareholder value over a less than 2-year period, which impacted the Company’s stock performance among its peers, lagging its peer median on 1- and 3-year total shareholder returns by 19.5% and 63.6% respectively. In addition, Wilson criticizes the Board’s appointment of Heidi O’Neill as CEO, which reflects broken governance and a lack of creative, product-first leadership, and he noted the negative market reaction to her appointment and the long gap before she officially starts, which he says destabilizes the business. Further, Wilson describes unsuccessful settlement discussions with the Board, alleging excessive focus on non-disparagement agreements and escrow demands, and resistance driven by personal animus toward him rather than shareholder interests. Furthermore, Wilson urged the Company shareholders to vote for his director nominees Marc Maurer, Laura Gentile, and Eric Hirshberg, at the 2026 annual meeting of shareholders. Duyuru • Apr 29
lululemon athletica inc. Announces Board Changes lululemon athletica inc. announced the appointment of Esi Eggleston Bracey, former Chief Growth & Marketing Officer of Unilever PLC, to its Board of Directors, effective April 28, 2026. Esi Eggleston Bracey most recently served as Chief Growth & Marketing Officer of Unilever PLC, where she led the global transformation of marketing across a portfolio of more than 400 brands. Prior to that role, she served as President, Unilever USA and CEO, Unilever Personal Care, North America, and as Executive Vice President and Chief Operating Officer, North America Beauty and Personal Care. Earlier in her career, Ms. Bracey held senior leadership roles at Coty Inc. and at Procter & Gamble. Ms. Bracey has served on the board of directors of Williams-Sonoma Inc. since 2021 and previously served on the board of Six Flags Entertainment Corporation. She holds a bachelor’s degree in engineering sciences from Dartmouth College. Ms. Bracey will stand for election at lululemon’s 2026 Annual Meeting of Shareholders in lieu of Shane Grant, who has notified the company that he does not intend to stand for re-election at the conclusion of his current term. Duyuru • Apr 09
Dennis J. Wilson Posts Advertisements on Social Media On April 7, 2026, Dennis J. Wilson issued advertisements on social media and search engines in connection with lululemon athletica inc.’s annual shareholders meeting. Duyuru • Mar 05
Chip Wilson Launches Website in Campaign for Change at lululemon On March 5, 2026, Chip Wilson announced that he has launched a campaign website, detailing his view on the quantum of change needed at lululemon athletica inc. and showcases the 3 independent director candidates he's nominated Marc Maurer, Laura Gentile and Eric Hirshberg, for election to the Company's Board of Directors at the Company's 2026 Annual Meeting of Shareholders. In addition, Chip Wilson stated that website launch his latest step in his campaign to unlock value for all Company shareholders, allowing shareholders to engage with his case for change and get to know his independent director nominees, and he believes the Company requires a board to renew focus on creativity, product excellence and a recommitment to the original muse ahead of a new CEO being named, as well as the declassification of its Board. Duyuru • Feb 27
Chip Wilson Sends Letter to lululemon Shareholders On February 27, 2026, Chip Wilson announced that he has sent a letter to shareholders of lululemon athletica inc., pushing the Company for immediate governance changes and board restructuring, citing a $20 billion loss in shareholder value over 5 years and a disconnect between the board and the company’s creative engine. In addition, Wilson criticized the board for insufficient engagement, rejecting a proposed Brand Product Committee, and potential conflicts of interest, prompting him to nominate 3 independent directors and demand board declassification. Further, Wilson contending that the board has failed to act with necessary urgency, urged the Company shareholders to push for changes to prevent further value destruction and stated that his independent candidates, Marc Maurer, Laura Gentile and Eric Hirshberg, stand ready to serve in the best interest of the Company and its shareholders. Duyuru • Feb 10
lululemon Introduces Unrestricted Power lululemon unveiled Unrestricted Power™?, a new innovation platform engineered for heavy lifts and demanding gym sessions. The assortment, which launches this morning in North America, is backed by thousands of hours of research and development, providing secure support without compromising comfort and mobility, enabling a distraction-free fit built to match every move. The product features a new lululemon proprietary performance fabric called PowerLu™?, which is crafted with the brand's highest filament-count yarn to provide the ideal balance of engineered stretch, unrestricted motion, and stability. The unique dual-action design stretches effortlessly with every rep, providing targeted support for the body while reducing the sensation of riding up, slipping down, or pulling even in the deepest squat position. Unrestricted Power was developed through rigorous wear-testing with lululemon's Ambassador athletes, including strength and performance athlete Kayla Jeter and seven-time Formula 1™? World Champion Lewis Hamilton, who both contributed real-world feedback to the fit, construction and performance during their toughest workouts. The brand's newest train assortment will feature both women's and men's styles including: Unrestricted Power High Rise Tight 25" (W): Secure support with engineered stretch, a no-inseam construction to eliminate pulling in deep squats, raised yoke for enhanced glute support, and a no-dig waistband that stays in place. Unrestricted Power Short 7" Lined (M): Developed from the inside out with a liner designed to provide support while reducing the sensation of riding-up during squats, paired with a durable, four-way stretch outer shell. Unrestricted Power Cropped Long Sleeve (W) & Long Sleeve (M): Lightweight, second-skin tops designed for inhibited movement, featuring ultra-flexible, soft-brushed fabric that wicks sweat, dries quickly, and breathing easily. With the release of Unrestricted Power, lululemon continues to expand their high-performance training assortment designed to fuel every workout, including Wunder Train™?, Glow Up™? and Licence to Train™? collections and Charge feel™? shoes. Unrestricted Power launches February 10 in North America and in EMEA, APAC, and China Mainland later this year. Duyuru • Jan 23
Dennis Wilson Announces his Intention to File Definitive Proxy Statement with Securities and Exchange Commission On January 23, 2026, Dennis J. Wilson announced that he intended to file a proxy statement with the U.S. Securities and Exchange Commission to be used to solicit proxies for the election of his slate of director candidates at the 2026 annual meeting of shareholders of lululemon athletica inc., and for the approval of a business proposal to be presented at the 2026 Annual Meeting. Duyuru • Jan 13
Lululemon Athletica Inc. Updates Earnings Guidance for the Fourth Quarter of Fiscal 2025 lululemon athletica inc. updates earnings guidance for the fourth quarter of fiscal 2025. For the quarter, the company expects net revenue and diluted earnings per share for the fourth quarter of fiscal 2025 to be toward the high end of the previously guided ranges of $3.500 billion to $3.585 billion and $4.66 to $4.76, respectively. Duyuru • Dec 19
Elliott Investment Management Calls for a CEO Change at lululemon athletica On December 18, 2025, Elliott Investment Management announced that it has acquired a stake of more than $1 billion dollars in Lululemon Athletica to help the Company recover from financial difficulties. Elliott Investment is advocating for Jane Nielsen, a former Ralph Lauren executive, to be the new CEO following the announcement of current CEO Calvin McDonald's departure. Duyuru • Nov 26
lululemon athletica inc. to Report Q3, 2026 Results on Dec 11, 2025 lululemon athletica inc. announced that they will report Q3, 2026 results After-Market on Dec 11, 2025 Duyuru • Nov 21
Lululemon Athletica Inc. Announces Management Changes lululemon athletica inc. announced that Celeste Burgoyne, President of the Americas and Global Guest Innovation, has decided to leave the company for a new opportunity outside of the industry, effective December 31, 2025. She will remain with lululemon until the end of December 2025 to ensure a smooth transition. Ms. Burgoyne joined lululemon in 2006 and became the company’s first President in 2020. Throughout her tenure, she has assumed roles of increasing responsibility and led the North America business through periods of rapid growth and expansion. In conjunction with this announcement, lululemon has made the decision to consolidate regional leadership across the company and appoint André Maestrini as President and Chief Commercial Officer, effective immediately on November 21, 2025. Mr. Maestrini will continue to report directly to Mr. McDonald. In this newly created role, Mr. Maestrini will provide integrated oversight of all of lululemon’s regions, stores, and digital channels globally. He will also oversee lululemon’s global commercial strategy with a focus on continued market expansion, revenue generation, and accelerating best practice sharing, across all regions including North America. Mr. Maestrini joined lululemon in 2021 as Executive Vice President of International. In his current role, he has overseen lululemon’s operations in EMEA, APAC, and China Mainland, and has helped to more than quadruple lululemon’s international revenues. Before joining lululemon, Mr. Maestrini spent 14 years at adidas in various senior roles across the globe. During this time, he served in a number of General Manager positions where he helped grow the company’s global sports categories and regional markets. Prior to adidas, Mr. Maestrini held marketing roles at The Coca-Cola Company, Danone, and Kraft Jacobs Suchard.Mr. Maestrini holds a master’s degree in Marketing from ESSEC Business School in Paris, France. 
