adidas Förvaltning
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Viktig information
Bjorn Gulden
Verkställande direktör
€7.4m
Total ersättning
| VD-lön i procent | 29.80% |
| Anställning som VD | 3.3yrs |
| Ägande av VD | n/a |
| Ledningens genomsnittliga anställningstid | 3.3yrs |
| Styrelsens genomsnittliga mandatperiod | 5.4yrs |
Senaste uppdateringar av ledningen
Recent updates
Analysartikel • May 02
adidas AG Just Beat Earnings Expectations: Here's What Analysts Think Will Happen Next
adidas AG ( ETR:ADS ) just released its latest first-quarter results and things are looking bullish. Results were good...
Uppdatering av berättelse • Apr 27
ADS: China Strength And Buybacks Will Support Future Re Rating
Adidas' analyst fair value estimate has been trimmed by about €3 to €196.77 as analysts factor in slightly more cautious revenue growth assumptions, alongside relatively steady profit margin and P/E expectations, following a series of recent price target revisions across the Street. Analyst Commentary Recent research highlights a mixed but generally constructive read on adidas, with several firms trimming price targets while still expressing confidence in execution and the long-term earnings profile.Uppdatering av berättelse • Apr 10
ADS: Premium Consumers And Buybacks Will Support Future Re Rating
Adidas' analyst price target has shifted modestly higher to €199.96 from €199.42, as analysts balance recent target cuts with views of steady revenue, stable profit margins and a broadly unchanged future P/E outlook. Analyst Commentary Recent research paints a mixed picture, with several firms trimming their price targets on Adidas while keeping positive ratings, and others flagging risks around guidance and sector pressures.Uppdatering av berättelse • Mar 26
ADS: Premium Consumers And Buybacks Will Support Future Multiple Expansion
The analyst price target for adidas has been trimmed by a few euros, reflecting slightly lower fair value assumptions and a modest reset in growth and P/E expectations after several firms cut their targets into a €185 to €232 range, while still highlighting solid execution and guidance. Analyst Commentary Recent research has centered on a cluster of price target cuts, with most new targets sitting between €185 and €232 or around $138 for those quoting in U.S. dollars.Uppdatering av berättelse • Mar 11
ADS: Premium Consumers And Buybacks Will Support Future Margin Resilience
Our analyst fair value estimate for adidas has been reduced from about €221 to €202, reflecting a series of Street price target reductions as analysts factor in more cautious revenue growth, slimmer profit margins, and slightly lower future P/E assumptions. Analyst Commentary Recent Street research on adidas points to a reset lower in price targets, but most firms are still keeping positive or constructive ratings on the shares.Uppdatering av berättelse • Feb 25
ADS: Premium Consumers And Share Buybacks Will Support Future Margin Resilience
Analysts have trimmed their fair value estimate for adidas by about €1 to roughly €221, reflecting slightly softer assumptions for revenue growth, profit margins and future P/E. This is in line with recent mixed research that includes a reduced price target at Citi, a downgrade at RBC Capital, and a more upbeat initiation at Grupo Santander and higher target at Bernstein.Uppdatering av berättelse • Feb 11
ADS: Premium Consumers And Buyback Plan Will Support Future Margin Resilience
Analysts have trimmed their consolidated price target for adidas to about €222 from roughly €225, reflecting slightly higher required returns and marginally softer assumptions on growth and profitability, even as some houses still see room for rerating based on sector positioning and the potential for brand recovery. Analyst Commentary Bullish Takeaways Bullish analysts highlight that some sportswear names, including adidas, are viewed as clearly dislocated, with share prices that, in their view, do not fully reflect recent guidance and earnings revisions.Uppdatering av berättelse • Jan 26
ADS: Premium Consumers And Sports Footwear Demand Will Support Future Margin Resilience
Analysts have made a slight adjustment to their fair value estimate for adidas to €224.84, reflecting updated views on discount rates, revenue growth, profit margins, and future P/E following a mix of recent price target hikes and a downgrade in Street research. Analyst Commentary Recent Street research on adidas offers a mix of optimism and caution, which helps explain the modest tweak to the fair value estimate.Uppdatering av berättelse • Jan 12
ADS: Premium Consumers And Sports Footwear Shift Will Support Stronger Margins
Analysts have nudged their fair value estimate for adidas higher to about €226.60 from roughly €223.57, reflecting updated price targets and views that greater exposure to premium consumers and sportswear demand could support slightly stronger margins and a modestly higher future P/E. Analyst Commentary Recent street research has tilted constructive on adidas, with several firms adjusting price targets higher in both US dollar and euro terms.Uppdatering av berättelse • Dec 26
ADS: Brand Strength Will Support Premium Margins As Earnings Power Improves
Analysts have nudged their price target for adidas slightly higher to about EUR 224, supported by new Outperform and Overweight views that emphasize resilient profitability and a modestly richer future earnings multiple, despite slightly softer long term growth assumptions. Analyst Commentary Recent Street research on adidas reflects a generally constructive stance on the shares, with price targets clustered modestly above current levels and supported by expectations of resilient execution, disciplined cost control, and a steady recovery in brand momentum.Uppdatering av berättelse • Dec 12
ADS: Brand Strength Will Support Premium Margins Despite Intensifying Competitive Pressures
The analyst price target for adidas has been modestly reduced to EUR 222 from EUR 229 as analysts temper their fair value and margin assumptions, despite recent supportive coverage including new Outperform and Overweight ratings. Analyst Commentary Bullish analysts point to a supportive fundamental backdrop for adidas, with recent coverage highlighting confidence in the company’s ability to sustain profitable growth despite a more competitive landscape in sportswear and footwear.Uppdatering av berättelse • Nov 28
ADS: Revenue Momentum Will Drive Double-Digit Gains Amid Easing Margin Pressures
The analyst price target for adidas has been modestly lowered by approximately EUR 2 to EUR 229. Analysts cite slightly higher discount rates and a conservative outlook for future growth and profitability as the reasons for this adjustment.Uppdatering av berättelse • Nov 13
ADS: Double-Digit Revenue Growth Will Drive Upside Amid Rising Competition
Analysts have slightly reduced their fair value estimate for adidas, lowering the price target from approximately EUR 234.05 to EUR 231.65 due to modest adjustments to key financial assumptions. These adjustments include slower projected revenue growth and an increased discount rate.Uppdatering av berättelse • Oct 30
ADS: Stable Profit Margins Will Support Renewed Confidence Amid Legal Scrutiny
Analysts have modestly increased their price target for adidas shares from €234 to €238. They note stable profit margin outlook and minor adjustments to growth assumptions as drivers for the slight upward revision.Analysartikel • Sep 28
adidas (ETR:ADS) Might Have The Makings Of A Multi-Bagger
Finding a business that has the potential to grow substantially is not easy, but it is possible if we look at a few key...Uppdatering av berättelse • Sep 19
Rising Health Trends Will Expand Global Athleisure And E-commerce
Given that adidas’s key forward metrics—Future P/E and consensus revenue growth—remain virtually unchanged, the marginal downward revision in its consensus analyst price target to €237.35 likely reflects only minor adjustments in sentiment rather than any significant shifts in underlying fundamentals. What's in the News Mexico is considering legal action against Adidas after the company collaborated with a Mexican American designer to launch a product inspired by traditional Indigenous sandals, citing concerns about big companies using Indigenous designs without proper compensation (Reuters).Uppdatering av berättelse • Sep 04
Rising Health Trends Will Expand Global Athleisure And E-commerce
With both revenue growth forecasts and future P/E ratios holding steady, consensus analyst price targets for adidas remain unchanged at €241.02. What's in the News Mexico is exploring legal action against Adidas after the company collaborated with designer Willy Chavarria on a show inspired by traditional Indigenous sandals, with President Claudia Sheinbaum noting concerns about misuse of Indigenous designs (Reuters).Analysartikel • Sep 02
We Think adidas (ETR:ADS) Can Manage Its Debt With Ease
Some say volatility, rather than debt, is the best way to think about risk as an investor, but Warren Buffett famously...Analysartikel • Jul 25
adidas AG's (ETR:ADS) Price In Tune With Revenues
adidas AG's ( ETR:ADS ) price-to-sales (or "P/S") ratio of 1.5x may not look like an appealing investment opportunity...
Ny berättelse • Nov 07
Retail Innovation And Global Expansion Drive Growth And Earnings Potential
Strategic retail investments and product innovations aim to boost revenue growth through enhanced brand visibility and consumer engagement.Analys av ersättningar till VD
| Datum | Total ersättning | Lön | Företagets resultat |
|---|---|---|---|
| Mar 31 2026 | n/a | n/a | €1b |
| Dec 31 2025 | n/a | n/a | €1b |
| Sep 30 2025 | n/a | n/a | €1b |
| Jun 30 2025 | n/a | n/a | €1b |
| Mar 31 2025 | n/a | n/a | €1b |
| Dec 31 2024 | €7m | €2m | €756m |
| Sep 30 2024 | n/a | n/a | €381m |
| Jun 30 2024 | n/a | n/a | €196m |
| Mar 31 2024 | n/a | n/a | €85m |
| Dec 31 2023 | €9m | €2m | -€119m |
| Sep 30 2023 | n/a | n/a | -€179m |
| Jun 30 2023 | n/a | n/a | -€368m |
| Mar 31 2023 | n/a | n/a | -€107m |
| Dec 31 2022 | €4m | n/a | €228m |
Ersättning vs marknad: Bjorn s total kompensation ($USD 8.57M ) är över genomsnittet för företag av liknande storlek på German marknaden ($USD 5.56M ).
Ersättning vs inkomst: Ersättningen från Bjorn har varit i linje med företagets resultat under det senaste året.
VD OCH KONCERNCHEF
Bjorn Gulden (60 yo)
3.3yrs
Anställning
€7,383,585
Kompensation
Mr. Bjørn Gulden serves as Chairman of the Executive Board and Chief Executive Officer at adidas AG since January 1, 2023. He is also Chairman of the Board, Global Brands at adidas AG. He is also responsib...
Ledningsgrupp
| Namn | Position | Anställning | Kompensation | Ägarskap |
|---|---|---|---|---|
| Chairman of Global Brands | 3.3yrs | €7.38m | inga uppgifter | |
| CFO & Member of Executive Board | 9.2yrs | €3.32m | inga uppgifter | |
| Global Head of HR | 3.3yrs | €2.53m | inga uppgifter | |
| Member of Executive Board & Chief Commercial Officer | 1.5yrs | €1.06m | inga uppgifter | |
| Senior VP of Brand Partnerships & Employee Representative Member of Supervisory Board | 12.8yrs | €208.00k | inga uppgifter | |
| Emp Rep Member of Supervisory Board | no data | €96.85k | inga uppgifter | |
| Employee Representative Member of Supervisory Board & Senior Director of Tech Project Management | no data | €128.14k | inga uppgifter | |
| Senior Vice President of Investor Relations & Corporate Communications | no data | inga uppgifter | inga uppgifter | |
| General Counsel | no data | inga uppgifter | inga uppgifter | |
| Senior VP and GM of Global Product - Training | 7.1yrs | inga uppgifter | inga uppgifter | |
| Managing Director for Korea | less than a year | inga uppgifter | inga uppgifter |
3.3yrs
Genomsnittlig anställningstid
54.5yo
Genomsnittlig ålder
Erfaren ledning: ADS s ledningsgrupp anses vara erfaren ( 3.3 års genomsnittlig anställningstid).
Styrelseledamöter
| Namn | Position | Anställning | Kompensation | Ägarskap |
|---|---|---|---|---|
| Senior VP of Brand Partnerships & Employee Representative Member of Supervisory Board | 7yrs | €208.00k | inga uppgifter | |
| Emp Rep Member of Supervisory Board | 2yrs | €96.85k | inga uppgifter | |
| Employee Representative Member of Supervisory Board & Senior Director of Tech Project Management | 2yrs | €128.14k | inga uppgifter | |
| Independent Member of Supervisory Board | 7yrs | €103.00k | inga uppgifter | |
| Independent Member of Supervisory Board | 9.9yrs | €254.00k | inga uppgifter | |
| Independent Member of Supervisory Board | 7yrs | €308.00k | inga uppgifter | |
| Independent Deputy Chairman of Supervisory Board | 9.9yrs | €134.28k | inga uppgifter | |
| Independent Member of Supervisory Board | 5.8yrs | €166.57k | inga uppgifter | |
| Employee Representative Member of Supervisory Board | 3.7yrs | €136.28k | inga uppgifter | |
| Independent Member of Supervisory Board | 5yrs | €104.00k | inga uppgifter | |
| Employee Representative Member of the Supervisory Board | 4.3yrs | €105.00k | inga uppgifter | |
| Employee Representative Deputy Chairman of Supervisory Board | 2yrs | €159.42k | inga uppgifter |
5.4yrs
Genomsnittlig anställningstid
58.5yo
Genomsnittlig ålder
Erfaren styrelse: ADS s styrelse anses vara erfaren ( 5.4 års genomsnittlig mandatperiod).
Företagsanalys och finansiella data Status
| Uppgifter | Senast uppdaterad (UTC-tid) |
|---|---|
| Analys av företag | 2026/05/22 10:36 |
| Aktiekurs vid dagens slut | 2026/05/22 00:00 |
| Intäkter | 2026/03/31 |
| Årlig intjäning | 2025/12/31 |
Datakällor
Den data som används i vår företagsanalys kommer från S&P Global Market Intelligence LLC. Följande data används i vår analysmodell för att generera denna rapport. Data är normaliserade vilket kan medföra en fördröjning från det att källan är tillgänglig.
| Paket | Uppgifter | Tidsram | Exempel US-källa |
|---|---|---|---|
| Företagets finansiella ställning | 10 år |
| |
| Analytikernas konsensusuppskattningar | +3 år |
|
|
| Marknadspriser | 30 år |
| |
| Ägarskap | 10 år |
| |
| Förvaltning | 10 år |
| |
| Viktiga utvecklingstendenser | 10 år |
|
* Exempel för amerikanska värdepapper, för icke-amerikanska värdepapper används motsvarande regelverk och källor.
Om inget annat anges är all finansiell data baserad på en årsperiod men uppdateras kvartalsvis. Detta kallas data för efterföljande tolv månader (TTM) eller senaste tolv månader (LTM). Lär dig mer om detta.
Analysmodell och snöflinga
Detaljer om analysmodellen som användes för att skapa den här rapporten finns på vår Github-sida, vi har också guider om hur du använder våra rapporter och tutorials på Youtube.
Lär dig mer om det team i världsklass som utformade och byggde analysmodellen Simply Wall St.
Industri- och sektormått
Våra bransch- och sektionsmått beräknas var sjätte timme av Simply Wall St, detaljer om vår process finns tillgängliga på Github.
Källor för analytiker
adidas AG bevakas av 62 analytiker. 26 av dessa analytiker lämnade de uppskattningar av intäkter eller resultat som användes som indata till vår rapport. Analytikernas inskickade estimat uppdateras löpande under dagen.
| Analytiker | Institution |
|---|---|
| Volker Bosse | Baader Helvea Equity Research |
| Knut Woller | Baader Helvea Equity Research |
| Jonathan Komp | Baird |